General Manager Marketing

General Manager - Marketing - Mumbai

A real estate services company is searching for a seasoned experienced candidate to be a part of its Marketing & PR Team. A General Manager is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. They play a vital role in a company growth and have important responsibilities that range from creative influence to business strategy.

ROLES AND RESPONSIBILITIES:

To develop long term and short-term brand strategy for the company and launches of projects in multiple cities and geographies in line with the strategy of the company.

To build brand image, position and achieve market leadership

To analyze and devise an advertising campaign and promotional initiatives

Execute all ATL & BTL activities under close supervision

Responsible for driving marketing initiatives at pan India to enhance brand recall including project level marketing

Maintain a close track of competition & real estate market movement - evolve Marketing strategies in line with the current market scenarios

Articulate the brand strategy and define the brand structure for the company. Manage the overall brand communication and product strategy from inception to delivery of the brand and ensure that the brand measures up to the overall consumer positioning and segment goals.

Create and implement the overall marketing strategy including partner and team management, standardize the brand communication and planning initiatives.

Lead the strategy development process for each of the business verticals and work closely with the management teams on the business achievement and brand building agenda.

Develop and execute strategic communication plans that reflect a current understanding of the issues and trends impacting internal and external audiences.

Maintain strong relations with Media, and drive PR agenda to create favorable brand value by communicating successes, awards, acquisitions, and future business plans.

Business Support Leadership:

As a true partner to the business, lead the brand outreach for the master brand and also position business lines, drive business marketing and corporate communications for the company. Build out, and lead, a lean integrated marketing creative team along with the growth of the business.

EXPERIENCE:

10 to 15 years of experience in marketing out of which 6-8 years of marketing experience at GM level is must from Automobile, Real estate, and Luxury goods sectors.

Exposure to the real estate or allied industry would be an advantage.

Along with a strong understanding of Brand, PR, and Communications, an ability to lead business marketing is a must.

A successful track record of managing ATL BTL media, advertising campaign development, and new media management.

A strong understanding of online media, digital channels, App website development is a key requirement.

The right candidate will be a flexible, action results-oriented self-starter.

She / He must be able to balance business aggression with strong functional expertise and partnering and influencing skills.

Should have a strategic approach with the ability to see the "big picture" and interpret environmental and organizational changes and their impact on the organization.

Excellent conceptual ability, communication presentation skills.

EDUCATION

- MBA with Marketing specialization from Tier 1/2 Institute