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Description
About Codinix Technologies: Codinix Technologies is a fast-growing global IT consulting company focused on enabling digital transformation through cutting-edge technology solutions. Our expertise lies in cloud-based platforms, CRM implementations , and enterprise-level digital transformation services . We work with platforms like Salesforce, Microsoft Dynamics, Zoho, NetSuite, and AWS , offering services that include CRM strategy, cloud migration, and custom application development. We partner with clients across multiple industries, including healthcare, retail, finance, manufacturing, and logistics, helping them streamline operations and scale efficiently through smart technology solutions. Role Overview: We are on the lookout for a strategic, tech-savvy, and result-driven Digital Marketing Manager who can lead Codinix’s digital efforts. This is a part-time, remote position and a great opportunity to play a key role in building and optimizing our digital presence, generating B2B leads, and driving business growth. You will work closely with cross-functional teams including Sales, Product, and Development, helping to shape and implement digital campaigns that directly impact our growth trajectory. Key Responsibilities: 1. Digital Strategy Development Develop and implement full-funnel B2B digital marketing strategies aligned with business objectives. Focus on client acquisition and service promotion in cloud computing, CRM consulting, and enterprise IT. Collaborate with leadership to set quarterly digital KPIs and ROI goals. 2. Technical SEO & SEM Management Conduct comprehensive keyword research, on-page and off-page SEO. Optimize website structure for indexing, page speed, mobile performance, and schema markup. Manage paid campaigns via Google Ads and Microsoft Ads , targeting high-intent users within the IT and SaaS space. 3. Marketing Automation Build and manage lead nurturing workflows using tools like HubSpot , Zoho Campaigns , or Mailchimp . Segment audiences for personalized email marketing and automation strategies. Monitor campaign engagement and conversion metrics to refine performance. 4. Analytics & Tag Management Set up and manage Google Tag Manager for advanced event tracking. Use Google Analytics 4 (GA4) , Google Data Studio , and CRM-based analytics to monitor user journeys. Generate weekly/monthly performance reports and interpret data to guide marketing decisions. 5. Conversion Rate Optimization (CRO) Conduct A/B testing with tools like Google Optimize or VWO to enhance landing page and ad campaign performance. Implement changes based on data insights to improve lead quality and conversion rates. 6. Technical Content Oversight Collaborate with developers and subject matter experts to create impactful, technically sound content. Oversee creation of whitepapers, case studies, blogs, and solution briefs. Ensure consistency in brand voice and messaging across platforms. 7. Website and CMS Coordination Work with the web development team to ensure CMS content is updated regularly. Help maintain optimal website performance, SEO structure, and usability. Required Qualifications: Bachelor’s degree in Marketing, Business, IT, or a related field. 5+ years of hands-on digital marketing experience, especially in B2B IT or SaaS domains. Strong proficiency in SEO/SEM tools like Ahrefs , SEMrush , Screaming Frog , and ad platforms like Google Ads and LinkedIn Ads . Experience using CRM systems like Salesforce or Zoho , and understanding of lead scoring models. Skilled in GA4 , Google Tag Manager , and marketing automation tools . Solid knowledge of structured data, page speed optimization, and digital campaign performance metrics. Preferred Qualifications: Experience in IT consulting or cloud-based service companies. Understanding of Salesforce , Microsoft Dynamics 365 , Zoho , or NetSuite CRM ecosystems. Familiarity with HTML/CSS/JavaScript for on-page SEO tweaks or troubleshooting. Certifications in Google Ads , GA4 , HubSpot , or Salesforce Marketing Cloud . Why Join Codinix Technologies? Work with a global team of innovators in the cloud and CRM space. Enjoy the flexibility of a part-time, remote role that supports work-life balance. Be at the forefront of digital transformation , helping shape the strategy of a high-growth tech company. Access to cutting-edge tools and platforms , top-tier enterprise clients, and a collaborative work culture. Opportunity to make a real impact on brand visibility, lead generation, and business development through data-driven digital strategies. How to Apply: If this sounds like the right fit for you, and you're based in Noida, please send your resume , portfolio (if available) , and a brief note about your availability to: 📧 careers@codinix.com Subject line: Application for Part-Time Digital Marketing Manager – [Your Name] Show more Show less
