National Sales Head

National Sales Head

Location: Bilimora (Head Office) / Mumbai (Corporate Office) – Flexible based on strategic requirements

Reports To: COO/Director

Department: Sales and Marketing

Experience Required: Minimum 15 years in B2B Industrial Sales (preferably in cutting tools, engineering tools, or metalworking products)

Type: Full-Time, Leadership Role

Requirement: Frequent Travel & Fluent English is a MUST

Company Overview

Bipico Industries (Tools) Private Limited, established in 1974, is a legacy brand in the cutting tools industry and India’s first indigenous manufacturer of Bimetal Bandsaw Blades. With a 51-year heritage rooted in quality, innovation, and precision manufacturing, Bipico is headquartered in Bilimora, Gujarat, with a corporate base in Mumbai and a growing international presence through its Ajman (UAE) subsidiary.

We manufacture and export a wide range of industrial saws and cutting tools to over 25 countries, serving customers in the steel fabrication, foundry, engineering workshop, timber, and general manufacturing industries. Bipico is proud to align with the Make in India initiative and actively promotes Aatmanirbhar Bharat through local innovation and global competitiveness.

Role Purpose

The National Sales Head is a mission-critical leadership role responsible for overseeing and scaling Bipico’s domestic sales operations. The incumbent will develop a national strategy, build regional capabilities, and lead high-performing sales teams across India. The role demands a blend of strategic thinking, operational execution, team mentoring, and data-driven decision-making. This position will be central to expanding Bipico’s footprint in underpenetrated markets, enhancing dealer and channel partner performance, and steering the sales department toward achieving aggressive growth targets.

Key Responsibilities

Sales Leadership & Strategic Growth

·      Develop and execute a cohesive national sales strategy in alignment with corporate objectives

·      Drive aggressive market expansion through new customer acquisition and product penetration

·      Analyze market trends and drive go-to-market strategies for new product introductions

Team Leadership & Talent Development

·      Lead, mentor, and performance-manage regional sales managers and on-ground sales teams

·      Foster a culture of accountability, continuous improvement, and high achievement

·      Oversee training programs, leadership pipelines, and internal career progression plans

Channel Strategy & Distributor Management

·      Build and expand a multi-tier distributor/dealer network across metro and Tier-2/3 regions

·      Evaluate and optimise partner performance via incentive programs and strategic alignment

·      Negotiate long-term agreements, pricing models, and inventory stocking arrangements

Key Accounts & Institutional Sales

·      Lead strategic account management for top institutional buyers, OEMs, and B2B customers

·      Ensure solution selling based on customer pain points and application requirements

·      Drive large opportunity closures, including tenders, pricing bids, and technical demos

Cross-functional Collaboration

·      Work closely with Marketing for demand generation, branding, and exhibition planning

·      Align with Supply Chain and Production teams to ensure delivery commitments are met

·      Collaborate with Finance for collections, credit control, and risk mitigation

Sales Planning, Reporting & Governance

·      Formulate, implement, and monitor structured KPIs and sales targets at individual and regional levels

·      Leverage CRM tools to track pipeline progress, conversion rates, and region-specific insights

·      Prepare monthly/quarterly dashboards and present business review reports to leadership

Customer Retention & Feedback Integration

·      Drive Net Promoter Score (NPS) initiatives and develop account-specific retention strategies

·      Act as a voice-of-customer conduit for product upgrades and service improvements

·      Develop frameworks for post-sales engagement and technical service satisfaction

Digital Transformation & Innovation

·      Champion adoption of digital sales tools and data intelligence platforms

·      Explore the integration of channel automation and e-commerce platforms in traditional sales

·      Continuously benchmark global sales best practices and apply relevant innovations

Industry Representation & Brand Building

·      Represent Bipico at major trade fairs, technical forums, and industry consortia

·      Lead national sales conferences, partner summits, and institutional workshops

Candidate Profile

Education

• Bachelor’s degree in Engineering (Mechanical, Industrial, or Production preferred) 

• MBA/PGDM in Sales & Marketing or General Management is strongly desirable

Experience

• Minimum 15 years of experience in B2B industrial sales

• Proven track record of managing pan-India sales operations and revenue ownership

• Hands-on experience with dealer/channel partner management is a must

• Exposure to cutting tools, engineering components, or machinery is an advantage

Skills & Competencies

• Excellent leadership and team-building capabilities

• Strong negotiation, communication, and relationship management skills

• Data-driven mindset with experience in CRM tools, Excel dashboards, and forecasting

• Fluent in English and Hindi; regional language fluency is a plus

• Ability to travel extensively across India

Key Performance Indicators (KPIs)

(*Quantification to be assigned post-onboarding*)

·      Annual Domestic Revenue Growth 

·      Achievement of Sales Targets (Zonal and National) 

·      Dealer/Distributor Network Expansion (New Onboardings) 

·      New Customer Acquisition (Institutional/Industrial Accounts) 

·      Lead-to-Order Conversion Rate 

·      Team Performance Against KRAs 

·      CRM Usage & Data Reporting Accuracy 

·      Revenue Contribution from New Product Introductions 

·      Customer Retention and Satisfaction Index 

·      Pipeline Visibility and Forecast Accuracy 

Compensation & Benefits

• Competitive salary and performance-based incentives

• Company vehicle/fuel/travel reimbursement

• Growth into leadership/board-level roles based on sustained performance