Associate Digital Marketing Manager – Online Fundraising

Job Description

Job Title: Associate Digital Marketing Manager – Online Fundraising Location: Kolkata Industry: Nonprofit Function: Digital Marketing Department: MARCOM Experience: 3–5 years in Digital Marketing with core expertise in Online Fundraising Employment Type: Full-time Reporting to: General Manager – Digital Initiatives Job Summary: We are seeking a passionate, strategic, and result-driven Associate Digital Marketing Manager – Online Fundraising to lead our digital fundraising initiatives for Akhand Jyoti India and Akhand Jyoti USA . The ideal candidate will have prior experience in online fundraising for the India and U.S. market, with a solid understanding of how donations are raised, including regulatory nuances, donor behavior, and preferred platforms. This role requires someone with proven expertise in managing digital campaigns end-to-end, leveraging social media, websites, influencer partnerships, crowdfunding platforms, peer-to-peer fundraising and donation-centric CRMs. The candidate should be able to plan and execute fundraising strategies tailored to Indian and American audiences, with a focus on increasing visibility, leads, and actual donations. Key Responsibilities: Fundraising Strategy & Execution Plan, execute, and optimize online fundraising campaigns for Akhand Jyoti India (targeting India) and Akhand Jyoti USA (targeting U.S.) Utilize websites, social media, match donation drives, and crowdfunding platforms to drive online contributions. Customize messaging and campaigns based on donor psychology in target geographies. Develop and implement drip campaigns via WhatsApp and CRM email automations to nurture donor relationships. Social Media & Campaign Management Lead and grow Akhand Jyoti’s presence on LinkedIn and Twitter/X, including follower growth, engagement, and content strategy. Design, launch, and optimize paid and organic campaigns across platforms to generate leads and donations. Performance Marketing & Analytics Execute impactful digital campaigns across platforms including, but not limited to, Google Ads, YouTube, social media (with a focus on LinkedIn and Twitter), WhatsApp and in-app marketing. Use Google Tag Manager, Google Analytics, and UTM parameters for robust tracking and analysis of all campaigns. Monitor ROI, ROAS, lead acquisition costs, and campaign performance. CRM & Donor Journey Management Use donation-centric CRMs to track, segment and nurture leads and donors. Coordinate closely with the fundraising team to ensure proper lead follow-up and donor nurturing. Maintain up-to-date donor profiles and ensure data integrity across all records. Maintain clean and insightful data flow between digital campaigns and CRM systems. Automate donor journeys through workflows and email sequences to boost conversion and retention. Coordinate with the accounts/ finance team to receive updates on all offline donations (cash, cheque, NEFT/RTGS bank transfers) and accurately record offline donations in the CRM system. Ensure that all offline contributions are tagged to the appropriate donors/ campaigns and updated in real-time or on a scheduled basis. Work closely with the finance team to generate and dispatch donation receipts to offline donors. Maintain a clean and updated CRM database for audit readiness and reporting accuracy. Payment Gateway & Donation Tracking Monitor and reconcile donations received through the payment gateway with CRM records on a regular basis. Flag and resolve discrepancies between payment reports and CRM entries. Generate weekly/ monthly donation tracking reports to support finance and campaign teams. Strategic Planning & Budgeting Recommend campaign spends and budget allocations based on data insights and ROI objectives. Develop monthly / quarterly / Yearly reporting dashboards. Monitor performance and adjust strategies to maximize donations and brand visibility. Influencer & Partnership Engagement Identify and collaborate with relevant influencers in both India and the U.S. to amplify fundraising efforts. Explore opportunities for corporate partnerships, match funding, and peer-to-peer fundraising campaigns. Webinar Planning & Strategy and coordination · Plan and coordinate with the Fundraising Team to develop end-to-end webinar strategies aligned with marketing goals, including topic selection, speaker coordination, and audience targeting. · Collaborate closely with the IT team to manage webinar platforms, ensure technical readiness, and integrate tools like CRM and marketing automation systems. · Drive multi-channel promotion of webinars through email campaigns, social media, landing pages, and paid ads to maximize registrations and lead generation. · Analyze webinar performance metrics to measure ROI, gather attendee feedback, and optimize future events for better engagement and outcomes. Key Performance Indicators (KPIs): Overall Brand Reach Growth - % increase in unique reach across all digital channels Total donations raised online (segregated by India and USA) Number and quality of leads generated Conversion rate of leads to donors Organic and paid follower growth, engagement (LinkedIn, Twitter) % increase in website traffic other than Goole Organic Traffic ROAS and fundraising campaign ROI Requirements: Bachelor’s/ Master’s degree in Marketing, Communications, Digital Media, or a relevant field. 3–5 years of hands-on digital marketing experience with a strong emphasis on online fundraising. Proven experience in raising funds in India and U.S. market through digital channels. Deep understanding of donor behavior, fundraising trends, and regulatory aspects. Strong command over LinkedIn and Twitter/X marketing strategies. Strong understanding of UTM tracking, Google Analytics (GA4), Google Tag Manager and attribution models Experience with donation-centric CRMs (e.g., Salesforce, Kindful, Symmetry DMS, etc.). Strong written and verbal communication skills in English. Ability to work independently, take ownership, and coordinate across teams. Experience with online crowdfunding platforms (e.g., GoFundMe, Ketto, Milaap, Classy, etc.) Hands-on experience in peer-to-peer fundraising activities Preferred Qualities: Prior non-profit experience, particularly with a focus on fundraising strategies and campaign execution Familiarity with U.S.-based donor engagement platforms (e.g., Classy, Donorbox, GiveLively, Network for Good) Proficient in using CRM systems (e.g., Salesforce, HubSpot, FreshSales) to track, manage, and nurture donor and lead relationships Data-driven mindset with the ability to analyze and interpret campaign performance metrics to inform decision-making Creative and compelling storytelling skills that help drive donor engagement and build lasting relationships Strong organizational and project management abilities, with experience handling multiple campaigns, deadlines, and stakeholders Up-to-date knowledge of fundraising regulations, compliance standards, and best practices, including recent developments in digital fundraising and donor data protection A genuine passion for social impact and enthusiasm for mission-driven initiatives and campaigns Show more Show less