Job Description

Job Title: Lead Coordinator - Digital Marketing Operations Location: Kolkata Industry: Eye Care / Nonprofit Function: Digital Marketing Operations Experience: 2–4 years of experience in digital coordination or marketing operations Employment Type : Full-time Reporting To: GM – Digital Initiatives Job Summary / About the Role: We are seeking a proactive and detail-oriented Digital Marketing Operations Coordinator to support the digital marketing and communication efforts across platforms. The ideal candidate will have a good understanding of digital tools, MS-Excel, data analysis, and technical coordination, with a knack for managing reporting, digital platform health, and cross-team communication. Experience in nonprofit or healthcare sectors will be preferred. Key Responsibilities: Data, Reporting & Analysis Pull data from platforms like Google Analytics, Search Console, Google Business Profiles, CRMs, and social media insights to generate monthly, quarterly, and annual reports. Track keyword rankings on Google to maintain and update data on dashboards every month. Analyze keywords and search volumes for campaign planning and SEO optimization using tools like Google Keyword Planner, SEMrush, and UberSuggest. Track and report on key metrics such as website traffic, organic visits, online leads, appointment bookings, patient conversions (OPD visits, surgeries), donations received, and lead performance by channel. CRM & Lead Management Upload leads received via email, social media, WhatsApp ChatBot, etc., into the CRM. Monitor CRM daily to ensure accurate data flow, proper lead staging, and deal updates for patient or donor journeys. Ensure data hygiene on CRM platforms and coordinate with the tele-calling team to ensure lead follow-ups, notes, and status updates are captured in the CRM. Digital Coordination & Operations Respond to and forward emails to concerned departments; monitor shared inboxes. Manage content updates across platforms (website, mobile app, social media) as requested by the team. Handle daily review and comment responses across Google and social media platforms. Monitor inappropriate Google Business images and coordinate with Google support for takedown. Assist with local SEO efforts—create local citations and listings to improve regional visibility. Monitor spam backlinks and execute disavows via Search Console. Campaign Support Coordinate WhatsApp and SMS campaigns; monitor credit balances and ensure smooth execution. Maintain updated headers and templates on DLT platforms; coordinate for new approvals or issues. Schedule social media posts via Hootsuite and post manually if needed. Vendor & Finance Coordination Track invoices, bills, and POs; ensure timely submission to the finance team. Follow up with the purchase team and finance team on payments to vendors. Coordinate with external vendors, developers, and hosting teams for issue resolution, deployments, or updates. Website & Tech Monitoring Act as the first point of contact for digital tech support requests; resolve or escalate as needed. Perform basic website admin tasks—user roles, content updates, plugin checks, etc. Track uptime and performance of all digital assets including websites, WhatsApp bots, donation gateways, and business listings. Assist with testing and rollout of new digital tools, system integrations, or features. Cross-Team Support Coordinate with internal ops and marketing teams for new business listings or Google customizations. Work with fundraising teams to ensure donation tracking is aligned across platforms. Required Skills & Qualifications: Bachelor’s degree in Marketing, IT, Communications, or related field. 2–4 years of experience in digital coordination or marketing operations. Hands-on experience with Google Analytics, Google Search Console, and CRM tools. Familiarity with keyword research and SEO tools (e.g., Keyword Planner, SEMrush). Good working knowledge of Excel/Google Sheets, dashboards, and reporting. Experience with campaign tools (WhatsApp, SMS, DLT platforms). Strong organizational and follow-up skills. Strong proficiency in Microsoft Excel – including functions like VLOOKUP, pivot tables, charts, conditional formatting, and data cleaning. Proactive, solution-driven, and highly detail-oriented. Basic understanding of web technologies and content management (WordPress preferred). Familiarity with Google Business Profiles, Hootsuite, or other social schedulers. Show more Show less