Lead Coordinator - Digital Marketing Operations

Job Title:

Lead Coordinator - Digital Marketing Operations

Location:

Industry:

Function:

Experience:

Employment Type

Reporting To: GM

Job Summary / About the Role:

We are seeking a proactive and detail-oriented Digital Marketing Operations Coordinator to support the digital marketing and communication efforts across platforms. The ideal candidate will have a good understanding of digital tools, MS-Excel, data analysis, and technical coordination, with a knack for managing reporting, digital platform health, and cross-team communication. Experience in nonprofit or healthcare sectors will be preferred.

Key Responsibilities:

Data, Reporting & Analysis

• Pull data from platforms like Google Analytics, Search Console, Google Business Profiles, CRMs, and social media insights to generate monthly, quarterly, and annual reports.
• Track keyword rankings on Google to maintain and update data on dashboards every month.
• Analyze keywords and search volumes for campaign planning and SEO optimization using tools like Google Keyword Planner, SEMrush, and UberSuggest.
• Track and report on key metrics such as website traffic, organic visits, online leads, appointment bookings, patient conversions (OPD visits, surgeries), donations received, and lead performance by channel.

CRM & Lead Management

• Upload leads received via email, social media, WhatsApp ChatBot, etc., into the CRM.
• Monitor CRM daily to ensure accurate data flow, proper lead staging, and deal updates for patient or donor journeys.
• Ensure data hygiene on CRM platforms and coordinate with the tele-calling team to ensure lead follow-ups, notes, and status updates are captured in the CRM. 

Digital Coordination & Operations

• Respond to and forward emails to concerned departments; monitor shared inboxes.
• Manage content updates across platforms (website, mobile app, social media) as requested by the team.
• Handle daily review and comment responses across Google and social media platforms.
• Monitor inappropriate Google Business images and coordinate with Google support for takedown.
• Assist with local SEO efforts—create local citations and listings to improve regional visibility.
• Monitor spam backlinks and execute disavows via Search Console.

Campaign Support

• Coordinate WhatsApp and SMS campaigns; monitor credit balances and ensure smooth execution.
• Maintain updated headers and templates on DLT platforms; coordinate for new approvals or issues.
• Schedule social media posts via Hootsuite and post manually if needed.

Vendor & Finance Coordination

• Track invoices, bills, and POs; ensure timely submission to the finance team.
• Follow up with the purchase team and finance team on payments to vendors.
• Coordinate with external vendors, developers, and hosting teams for issue resolution, deployments, or updates.

Website & Tech Monitoring

• Act as the first point of contact for digital tech support requests; resolve or escalate as needed.
• Perform basic website admin tasks—user roles, content updates, plugin checks, etc.
• Track uptime and performance of all digital assets including websites, WhatsApp bots, donation gateways, and business listings.
• Assist with testing and rollout of new digital tools, system integrations, or features.

Cross-Team Support

• Coordinate with internal ops and marketing teams for new business listings or Google customizations.
• Work with fundraising teams to ensure donation tracking is aligned across platforms.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, IT, Communications, or related field.
• 2–4 years of experience in digital coordination or marketing operations.
• Hands-on experience with Google Analytics, Google Search Console, and CRM tools.
• Familiarity with keyword research and SEO tools (e.g., Keyword Planner, SEMrush).
• Good working knowledge of Excel/Google Sheets, dashboards, and reporting.
• Experience with campaign tools (WhatsApp, SMS, DLT platforms).
• Strong organizational and follow-up skills.
• Strong proficiency in Microsoft Excel – including functions like VLOOKUP, pivot tables, charts, conditional formatting, and data cleaning.
• Proactive, solution-driven, and highly detail-oriented.
• Basic understanding of web technologies and content management (WordPress preferred).
• Familiarity with Google Business Profiles, Hootsuite, or other social schedulers.