Job Description

Job Title: Communications & Content Manager Location: Kolkata Industry: Nonprofit Function: Content creation Department: MARCOM Experience: 4–7 years (with minimum 3 years in the nonprofit/NGO sector) Employment Type: Full-time Reporting To: VP – Marketing & Growth Dotted-line Reporting To: General Manager – Digital Initiatives Salary- 6 - 7.2 LPA Job Description & Summary: We are looking for a mission-aligned Content Strategist who thrives on storytelling, audience engagement, and content innovation. This role will drive the planning, creation, and promotion of strategic content to raise awareness, attract donors, build thought leadership, and support Akhand Jyoti’s core programmes— restoring sight and empowering women . The role requires experience in the nonprofit sector and a deep understanding of audience-centric, multichannel content strategies. Key Responsibilities: Content Strategy & Planning · Develop and execute an integrated content strategy aligned with Akhand Jyoti’s vision, goals, donor engagement, community awareness and program themes (e.g., restoring sight, women empowerment, rural health, eye care). · Create and maintain a dynamic monthly content calendar in coordination with marketing, fundraising, and program teams and execute the contents timely. · Identify key narratives and storytelling opportunities within the organization’s work. · Develop high-quality marketing content packs for use by fundraisers to support campaigns and donor outreach. · Ensure all content is plagiarism-free, factually accurate, up-to-date, and aligned with evidence-based and scientific standards. · Maintain consistency in tone, messaging, and brand voice across all content. Ensure adherence to brand, style, and editorial guidelines in every asset published. Content Creation & Storytelling · Create emotionally powerful stories and content packs based on field interviews, success stories, and program impact. · Lead the creation of high-quality, emotionally resonant content across range of formats: website blogs, website pages, impact stories, brochures, newsletters, donor communication, emailers, pamphlets, pitch-decks, social media posts and more. · Coordinate with program, operations, and fundraising teams to understand ground-level work and translate it into compelling narratives. · Interview internal KOLs, donors, and visitors to gather insights and shape compelling narratives. · Interview internal Key Opinion Leaders (KOLs) to gather insights and shape compelling narratives and coordinate with the marketing and branding team to finalize and promote this content across platforms. · Engage with donors and visitors to document their experiences and testimonials for content use in promotions and outreach. · Interview beneficiaries, field staff, and program leads to uncover powerful stories that highlight the impact of Akhand Jyoti’s work. · Collaborate with videographers, designers, and editors to produce multimedia content. Assist in scripting and messaging for videos, reels, webinars, interviews and digital campaigns. · Optimize content for SEO, digital performance, and user engagement. Digital & Social Media Engagement · Develop and manage a monthly social media calendar focused on awareness days, impact numbers, program updates, events, storytelling, donor updates, visitors, awards & acknowledgment, etc. · Strategize content for Akhand Jyoti’s digital platforms including website, social media (LinkedIn, Twitter, YouTube, etc.) and optimize content for engagement, reach, and storytelling impact across channels. · Engage with external stakeholders on social media (e.g., commenting, resharing, tagging, Tweeting) to build brand credibility and generate brand awareness. · Support in planning and promoting digital campaigns, online fundraising appeals, and events. Content Distribution & Partnerships · Map content to appropriate distribution channels (newsletters, social media, forums, communities, guest postings, etc.). · Repurpose blog posts and core content into multi-format assets: infographics, short posts, carousels, videos, etc. · Create PR-friendly content packs for media partners, influencers, and bloggers. · Build and manage a list of high-authority platforms (e.g., Medium, LinkedIn, Flipboard) for content syndication. · Coordinate with the digital marketing team for paid content distribution (e.g., promoted posts, native ads). · Curate pitch templates for media placements and outreach based on editorial preferences and platform gaps. · Identify and engage with prominent external contributors (writers, publications, communicators) in the nonprofit domain for coverage or co-authored guest content. · Liaise with external partners (writers, translators, media agencies) when needed. Required Qualifications & Skills 4–7 years of experience in content strategy, storytelling, or nonprofit communications. Demonstrated experience working in or with NGOs/nonprofits, preferably in sectors like health, education, or gender equity. Exceptional storytelling, writing, and editing skills with a strong emotional and narrative sensibility. Ability to convert complex programmatic information into accessible and inspiring stories. Strong command over written English with the ability to adapt tone and complexity based on the target audience. Strong organizational and project management skills; ability to coordinate across teams, manage multiple content pipelines simultaneously. Experience in conducting interviews and turning conversations into meaningful content is essential. Proven experience developing content across long- and short-form formats (blogs, scripts, guides, posts, etc). Strong eye for detail, fact-checking, and tone calibration based on target audience. Knowledge of SEO writing, social media best practices, and content marketing tools. Excellent collaboration and communication skills; ability to work with cross-functional teams effectively. Show more Show less