VP, Monetization & Partnerships

About THRYL

THRYL is India’s social-gaming & esports super-app for Gen-Z, unifying casual games, tournaments, live streaming, and ethical rewards. We’re scaling a multi-pillar monetization engine across ads, offerwall, brand sponsorships, creator spend, and user-pay products (micro-subs, passes, tips). 

Location:

Function:

Reports to:

Teams you’ll lead:

Role Summary

Own the revenue P&L and build THRYL’s monetization machine end-to-end: strategy, packaging, pricing, experimentation, partner ecosystem, forecasting, collections, and compliance. You’ll scale monetization across ads, offerwall, sponsorships, and user-pay while safeguarding UX, brand safety, and long-term LTV. 

What You’ll Own (Outcomes)

• Deliver consistent

  MoM revenue growth

  and

  QoQ ARPDAU uplift

  while maintaining player experience. 
• Optimize the

  revenue mix

  (Ads / Offerwall / Brand / User-Pay / Creator) to reduce risk and seasonality. 
• Establish a predictable

  enterprise and mid-market pipeline

  with high renewal rates and strong QBR discipline. 
• Launch and scale

  new SKUs

  (season passes, micro-subs, tokenized perks, creator tips) with clear payback and churn metrics. 
• Build a high-performing Monetization org with clear OKRs, SLAs, and experiment velocity. 

Key Responsibilities

1) Monetization Strategy & P&L

• Define annual/quarterly revenue strategy, targets, and contribution mix by channel and surface (games, tournaments, live streams, community). 
• Create

  pricing, packaging, and discount guardrails

  ; approve non-standard deals and sponsorship constructs. 
• Own revenue forecasting, scenario plans, and board-ready reporting with Finance. 

2) Ads, Mediation & Offerwall

• Lead relationships with ad networks/SSPs/mediation partners (MAX/ironSource, AdMob, Unity, Applovin, etc.) and offerwall providers. 
• Set floors, auction/bidding strategies, ad stack tests, placement design, frequency caps, and latency SLAs. 
• Drive

  reward sizing, RV completion, and offerwall conversion→completion

  through A/B tests and in-product UX. 

3) Brand Partnerships & Sponsorships

• Build tiered

  media kits, rate cards, and IO templates

  for endemic and non-endemic brands (naming rights, show segments, creator integrations, campus routes). 
• Hire/coach a hunting & farming sales team; enforce CRM hygiene, pipeline coverage, and deal reviews. 
• Ensure airtight execution with Studio/Esports and produce ROI-positive case studies. 

4) Creator & Community Monetization

• Co-design creator rev-share programs (tips, badges, paywalled VODs) and

  season/campaign passes

  with Product. 
• Stand up affiliate/campus monetization with transparent attribution, fraud controls, and payouts. 

5) Revenue Ops, Data & Experimentation

• Partner with Data to ship

  source-of-truth dashboards

  : ARPDAU, eCPM/fill, Impressions/DAU, RV completion, offerwall eCPM, LTV/CAC payback, churn. 
• Run a rigorous

  experimentation roadmap

  (10–15 tests/quarter) with clear success criteria and rollout playbooks. 
• Oversee invoicing, collections (DSO), and revenue recognition with Finance; manage leakage and margin. 

6) Compliance, Policy & Brand Safety

• Institutionalize brand-safety, IVT/fraud checks, age gating, and publisher policy compliance. 
• Standardize

  MSAs/IOs/rev-share addenda

  with Legal; maintain audit-ready documentation. 

KPIs (to be baselined and finalized in your first month)

• Total Monthly Revenue

  (₹/US$) &

  QoQ ARPDAU

  uplift 

• eCPM & Fill Rate

  by geo/placement;

  RV completion rate

   

• Offerwall

  : CTR→start→completion %,

  eCPM

  , net payout 

• User-Pay

  : conv. to paid, ARPPU, renewals/churn (for passes/subs) 

• % Monetized DAU

  , Impressions/DAU, Ad latency SLA adherence 

• Brand

  : New/renewal IOs, avg. deal size, gross margin 

• Experiment Velocity

  & win rate; ROI of launched SKUs 

• DSO & Collection Rate

  , dispute rate, revenue leakage 

30/60/90-Day Plan

0–30 days — Diagnose & Align

• Full audit: ad stack, placements, SDK health, offerwall flows, pricing, active IOs, creator payouts. 
• Baseline dashboards; lock quarterly OKRs and experiment slate. 
• Refresh media kit/rate cards; prioritize top-50 accounts and partner gaps. 

31–60 days — Optimize & Prove Lift

• Ship 6–8 experiments (reward tuning, floor tests, ad timing, offerwall sorting, UX nudges). 
• Pilot 1–2 new monetization partners; renegotiate floors and inventory packaging. 
• Close first wave of renewals/new IOs; publish 2 case studies. 

61–90 days — Scale & Launch New SKUs

• Launch 1–2 user-pay products (e.g., micro-subs/season pass) with clear pricing and churn actions. 
• Stand up QBR cadence, collections playbook, and deal review governance. 
• Present quarterly Monetization Review: revenue lift, SKU roadmap, and hiring plan. 

Ideal Profile

• 10–15 years

  in mobile gaming/consumer apps/adtech/OTT with

  direct revenue ownership

  and team leadership. 
• Expert in ad monetization (mediation, bidding, floors, brand safety)

  and/or

  offerwall economics at scale. 
• Proven enterprise sales leadership: pipeline design, negotiations, renewals, and narrative selling. 
• Deep data fluency: cohorting, LTV/CAC models, experimentation, pricing science. 
• Strong cross-functional operator: Product, Data, Studio, Finance, Legal, Creator Partnerships. 

Nice-to-Have

• Live-stream monetization, creator economy experience. 
• India consumer payments/tax familiarity; global advertiser relationships. 
• Comfort with tokenized rewards/virtual goods (compliance-first mindset). 

Tools

MAX/ironSource, AdMob/Unity, AppsFlyer/Adjust/Branch, Firebase/Amplitude/Mixpanel, BigQuery/Looker, HubSpot/SFDC, Notion/ClickUp, Sheets/Excel. 

Leadership & Org Design

• Hire/mentor a

  Monetization org (8–15 FTEs over 12 months)

  across Ad Ops, Sales, RevOps/CRM, Creator Monetization, and Analytics. 
• Define career ladders, incentive plans tied to revenue OKRs, and training for policy/brand safety. 

Interview Process

1. Intro & Fit

   (30m) 

2. Case Presentation

   : 90-day plan for a 70K-MAU / 40K-DAU app; 5 experiments, 5 accounts, and a revenue forecast. 

3. Deep Dives

   : Ad stack & offerwall, pricing/packaging, and enterprise deal review. 

4. Founder Round

   : Org design, culture, and board communication. 

5. References

   . 

Compensation & Benefits

• Market-leading fixed +

  performance bonus

  on revenue OKRs; meaningful

  ESOPs

  . 
• Health cover, learning budget, top-tier gear. 
• High-autonomy role with direct visibility to founders and the board. 

How to Apply

your biggest monetization win

Subject: “VP, Monetization & Partnerships - [Your Full Name]”.