Social & Content - Manager

About THRYL

Glazer Games

Why this role now

own strategy and ship content daily

Role overview:

Title:

Function:

Reports to:

Location:

Schedule:

Key outcomes (first 90 days)

1. Ship a refreshed

   channel strategy

   with weekly calendars for IG, X, YT, Discord, LinkedIn. 
2. Establish a

   content lab

   : hooks, thumbnails, shorts workflow, A/Bs, and a clean asset tracker. 
3. Launch

   creator pilots

   (≥ 6 per month) with clear CTAs (install, join Discord, watch live). 
4. Build a

   highlights pipeline

   from esports/streams → 20–30 shorts/reels per month. 
5. Deliver a

   weekly KPI report

   with insights and actions. 

Key outcomes (6 months)

• MoM growth on primary channels; improved

  watch time

  ,

  ER

  , and

  CTR

  vs baseline. 
• Repeatable

  creator program

  (≥ 10 active creators/month) with predictable deliverables. 

• Discord

  : consistent events cadence; improved activation & retention. 
• Organic social contributing meaningful

  installs / in‑app actions

  (tracked via UTMs/postbacks where possible). 

• Zero policy violations

  : brand‑safe and compliant content at scale. 

Responsibilities (what you’ll own)

1) Strategy & Planning

• Channel‑wise strategy (IG, X, YT via Glazer Games, Discord, LinkedIn) mapped to funnel goals. 
• Monthly/weekly calendars, campaign timelines, and content priorities (product beats, esports, community). 
• Narrative arcs around creator collabs, tournaments, feature drops, and tentpole moments. 

2) Content Production & Publishing

• Briefs, scripting, editing supervision (or hands‑on for shorts), thumbnail craft. 
• Turn long‑form/livestream assets into snackable highlights, memes, and recaps. 
• On‑time publishing, pinning, and cross‑posting; UTM hygiene and basic SEO for YT. 
• Maintain a

  single source of truth

  : asset library, naming, versioning, rights, and clear approvals. 

3) Creator & Influencer Program

• Source, vet, and onboard creators aligned to our brand safety standards. 
• Negotiate deliverables and rates; draft briefs and track outputs in a shared tracker. 
• Grow a dependable bench across Hindi & regional languages; pilot revenue‑share/affiliate experiments. 
• Post‑campaign reports with learnings and next‑step proposals. 

4) Community & Discord Ops

• Daily prompts, polls, AMAs, and creator spotlights; weekly challenges & leaderboards. 
• Moderation and safety: enforce community rules, escalate issues quickly. 
• Coordinate with Campus Ambassadors and power users to amplify events and UGC. 

5) Live & Esports Content

• Work with Broadcast/Production to pre‑plan shots and storylines for highlight capture. 
• Create real‑time social: countdowns, live tweets, clip‑drops, MVP spotlights, post‑match reels. 
• Turn tournament outcomes into evergreen content (top plays, pro tips, micro‑lessons). 

6) Measurement & Insights

• Weekly dashboards: follower growth, ER, watch time, CTR, installs, Discord health. 
• Content lab: A/B hooks & thumbnails; test posting times & formats; iterate fast. 
• Extract insights that feed back into Product/UA (what converts, which narratives work). 

7) Governance, Brand Safety & Compliance

• Zero tolerance for

  gambling/fantasy/betting

  or paid entry fee narratives. 
• Adhere to THRYL policies (Terms of Use, Token & Conversion, Offerwall, Community Guidelines, Brand Safety & UA Addendum, Child Safety & Age Gate, Cookie/Tracking). 
• Age‑appropriate creative; accurate disclaimers on rewards & redemptions; responsible influencer disclosures. 

KPIs & health metrics

• Audience Growth

  : MoM follower growth by channel. 

• Engagement

  : ER/post & ER/video; avg watch time (incl. 30‑sec hold). 

• Acquisition

  : CTR to store/landing; installs from social; CPI/CPE benchmarks (where trackable). 

• Community

  : Discord joins, DAUs, message velocity, event participation. 

• Throughput

  : planned vs published; on‑time rate; creator deliverables completion. 

• Safety

  : 0 takedowns, 0 policy strikes, 0 age‑gate violations. 

We set baselines together in Month 1; targets will be ambitious but realistic for each channel’s current state. 

Must‑have qualifications

• 4–7 years in social/content for

  gaming/esports/consumer apps

  or youth brands. 
• A portfolio of

  shorts/reels/threads

  that demonstrably moved metrics. 
• Hands‑on editing (CapCut/Premiere) and thumbnail craft; strong hook & copywriting skills. 
• Analytics fluency: IG Insights, YT Studio, X analytics; UTM discipline; comfort with GA4. 
• End‑to‑end creator ops: sourcing → briefs → contracts → tracking → reporting. 
• Experience running

  Discord

  communities and live/social coverage for events. 
• Clear understanding of India’s online gaming sensitivities and ad/creator disclosure norms. 

Good‑to‑have

• Managed a 50k+ member Discord; regional language content ops. 
• Basic motion/design (AE/Canva/Figma) proficiency. 
• Familiarity with PostHog/Mixpanel, AppsFlyer/Branch, or similar attribution tools. 
• Esports tournament content experience; broadcast coordination. 

Tool stack (we use/accept equivalents)

• Planning/PM:

  ClickUp/Notion, Google Workspace. 

• Editing/Design:

  CapCut, Premiere Pro, Photoshop/Canva, Figma. 

• Publishing/Listening:

  Native schedulers; Hootsuite/Later/Sprout optional. 

• Analytics:

  IG/X native, YouTube Studio, GA4; UTM builder; (nice) PostHog/Mixpanel. 

• Utilities:

  Frame.io/Drive for review; Bitly; Discord bots for moderation. 

Working model & benefits

• Location:

  India (Hybrid/Remote); travel for shoots/lan events as needed. 

• Hours:

  Standard weekdays + event‑aligned evenings/weekends. 

• Compensation:

  Competitive salary + performance bonus; equipment & learning stipend. 

• Perks:

  Game credits, creator passes, and access to esports & studio shoots. 

Growth path

• 12–18 months:

  Step up to

  Senior Lead

  owning organic growth OKRs. 

• 18–24 months:

  Build a

  content pod

  (editor + designer + community exec) and/or move toward

  Head of Content/Community

  . 

Process & rituals

• Weekly:

  Content review & KPI stand‑up; creator pipeline check‑in. 

• Bi‑weekly:

  Experiment review (what we A/B’d, what we learned). 

• Monthly:

  Retrospective and next‑month plan; leadership read‑out. 

Interview process

1. 20‑min intro screen (fit & portfolio walkthrough). 
2. 45‑min craft interview (hooks, thumbnails, analytics stories). 

3. Take‑home (48–72 hrs):

   see below. 
4. 60‑min panel with Growth, Esports, and Creator Ops. 
5. Founder conversation; references; offer. 

Sample take‑home (2–3 hrs cap)

• Part A (Strategy):

  2‑week calendar (IG, YT Shorts, X) for a mini‑tournament & feature launch. 

• Part B (Craft):

  Write 5 hooks and 3 thumbnail headlines for one gameplay highlight; mock one thumbnail. 

• Part C (Analysis):

  Review a provided dashboard; list 5 insights and 5 actions. 

How to apply

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