About THRYL THRYL is India’s social-gaming & esports super-app for Gen-Z, unifying casual games, tournaments, live streaming, and ethical rewards. We’re scaling a multi-pillar monetization engine across ads, offerwall, brand sponsorships, creator spend, and user-pay products (micro-subs, passes, tips). Location: Delhi NCR / Surat (Hybrid) Function: Revenue & Monetization Leadership Reports to: Founder & CEO Teams you’ll lead: Ad Monetization, Brand/Partnerships Sales, Creator Monetization, Pricing & Packaging, Revenue Ops/CRM, and Monetization Analytics Role Summary Own the revenue P&L and build THRYL’s monetization machine end-to-end: strategy, packaging, pricing, experimentation, partner ecosystem, forecasting, collections, and compliance. You’ll scale monetization across ads, offerwall, sponsorships, and user-pay while safeguarding UX, brand safety, and long-term LTV. What You’ll Own (Outcomes) Deliver consistent MoM revenue growth and QoQ ARPDAU uplift while maintaining player experience. Optimize the revenue mix (Ads / Offerwall / Brand / User-Pay / Creator) to reduce risk and seasonality. Establish a predictable enterprise and mid-market pipeline with high renewal rates and strong QBR discipline. Launch and scale new SKUs (season passes, micro-subs, tokenized perks, creator tips) with clear payback and churn metrics. Build a high-performing Monetization org with clear OKRs, SLAs, and experiment velocity. Key Responsibilities 1) Monetization Strategy & P&L Define annual/quarterly revenue strategy, targets, and contribution mix by channel and surface (games, tournaments, live streams, community). Create pricing, packaging, and discount guardrails ; approve non-standard deals and sponsorship constructs. Own revenue forecasting, scenario plans, and board-ready reporting with Finance. 2) Ads, Mediation & Offerwall Lead relationships with ad networks/SSPs/mediation partners (MAX/ironSource, AdMob, Unity, Applovin, etc.) and offerwall providers. Set floors, auction/bidding strategies, ad stack tests, placement design, frequency caps, and latency SLAs. Drive reward sizing, RV completion, and offerwall conversion→completion through A/B tests and in-product UX. 3) Brand Partnerships & Sponsorships Build tiered media kits, rate cards, and IO templates for endemic and non-endemic brands (naming rights, show segments, creator integrations, campus routes). Hire/coach a hunting & farming sales team; enforce CRM hygiene, pipeline coverage, and deal reviews. Ensure airtight execution with Studio/Esports and produce ROI-positive case studies. 4) Creator & Community Monetization Co-design creator rev-share programs (tips, badges, paywalled VODs) and season/campaign passes with Product. Stand up affiliate/campus monetization with transparent attribution, fraud controls, and payouts. 5) Revenue Ops, Data & Experimentation Partner with Data to ship source-of-truth dashboards : ARPDAU, eCPM/fill, Impressions/DAU, RV completion, offerwall eCPM, LTV/CAC payback, churn. Run a rigorous experimentation roadmap (10–15 tests/quarter) with clear success criteria and rollout playbooks. Oversee invoicing, collections (DSO), and revenue recognition with Finance; manage leakage and margin. 6) Compliance, Policy & Brand Safety Institutionalize brand-safety, IVT/fraud checks, age gating, and publisher policy compliance. Standardize MSAs/IOs/rev-share addenda with Legal; maintain audit-ready documentation. KPIs (to be baselined and finalized in your first month) Total Monthly Revenue (₹/US$) & QoQ ARPDAU uplift eCPM & Fill Rate by geo/placement; RV completion rate Offerwall : CTR→start→completion %, eCPM , net payout User-Pay : conv. to paid, ARPPU, renewals/churn (for passes/subs) % Monetized DAU , Impressions/DAU, Ad latency SLA adherence Brand : New/renewal IOs, avg. deal size, gross margin Experiment Velocity & win rate; ROI of launched SKUs DSO & Collection Rate , dispute rate, revenue leakage 30/60/90-Day Plan 0–30 days — Diagnose & Align Full audit: ad stack, placements, SDK health, offerwall flows, pricing, active IOs, creator payouts. Baseline dashboards; lock quarterly OKRs and experiment slate. Refresh media kit/rate cards; prioritize top-50 accounts and partner gaps. 31–60 days — Optimize & Prove Lift Ship 6–8 experiments (reward tuning, floor tests, ad timing, offerwall sorting, UX nudges). Pilot 1–2 new monetization partners; renegotiate floors and inventory packaging. Close first wave of renewals/new IOs; publish 2 case studies. 61–90 days — Scale & Launch New SKUs Launch 1–2 user-pay products (e.g., micro-subs/season pass) with clear pricing and churn actions. Stand up QBR cadence, collections playbook, and deal review governance. Present quarterly Monetization Review: revenue lift, SKU roadmap, and hiring plan. Ideal Profile 10–15 years in mobile gaming/consumer apps/adtech/OTT with direct revenue ownership and team leadership. Expert in ad monetization (mediation, bidding, floors, brand safety) and/or offerwall economics at scale. Proven enterprise sales leadership: pipeline design, negotiations, renewals, and narrative selling. Deep data fluency: cohorting, LTV/CAC models, experimentation, pricing science. Strong cross-functional operator: Product, Data, Studio, Finance, Legal, Creator Partnerships. Nice-to-Have Live-stream monetization, creator economy experience. India consumer payments/tax familiarity; global advertiser relationships. Comfort with tokenized rewards/virtual goods (compliance-first mindset). Tools MAX/ironSource, AdMob/Unity, AppsFlyer/Adjust/Branch, Firebase/Amplitude/Mixpanel, BigQuery/Looker, HubSpot/SFDC, Notion/ClickUp, Sheets/Excel. Leadership & Org Design Hire/mentor a Monetization org (8–15 FTEs over 12 months) across Ad Ops, Sales, RevOps/CRM, Creator Monetization, and Analytics. Define career ladders, incentive plans tied to revenue OKRs, and training for policy/brand safety. Interview Process Intro & Fit (30m) Case Presentation : 90-day plan for a 70K-MAU / 40K-DAU app; 5 experiments, 5 accounts, and a revenue forecast. Deep Dives : Ad stack & offerwall, pricing/packaging, and enterprise deal review. Founder Round : Org design, culture, and board communication. References . Compensation & Benefits Market-leading fixed + performance bonus on revenue OKRs; meaningful ESOPs . Health cover, learning budget, top-tier gear. High-autonomy role with direct visibility to founders and the board. How to Apply Send your LinkedIn/resume and a 1-pager on your biggest monetization win + the first SKU you’d launch at THRYL at anand@glazer.games Subject: “VP, Monetization & Partnerships - [Your Full Name]”.
About THRYL THRYL (by Glazer Games) is India’s social gaming & esports platform—ethical, non‑cash‑stakes, community‑first. We combine tournaments, creator‑led content, and a massive catalog of casual games with on‑platform rewards (THRYL Token) and offerwall incentives. We publish video content via Glazer Games channels and run a thriving Discord community. We’re building for scale with brand safety at the core: no gambling, no fantasy, no betting, no pay‑to‑enter tournaments . Why this role now We’re expanding our organic growth engine across Instagram, X, YouTube (via Glazer Games), Discord, and community surfaces. We need a player‑coach who can own strategy and ship content daily , activate creators, and turn viewers → users → advocates —working closely with Esports Production, UA/Growth, and Product. Role overview: Title: Social & Content Lead (Manager) Function: Marketing (Organic Growth / Content / Community) Reports to: Head of Marketing / Growth Location: Surat, Gujarat Schedule: Full‑time; some evenings/weekends for live events Key outcomes (first 90 days) Ship a refreshed channel strategy with weekly calendars for IG, X, YT, Discord, LinkedIn. Establish a content lab : hooks, thumbnails, shorts workflow, A/Bs, and a clean asset tracker. Launch creator pilots (≥ 6 per month) with clear CTAs (install, join Discord, watch live). Build a highlights pipeline from esports/streams → 20–30 shorts/reels per month. Deliver a weekly KPI report with insights and actions. Key outcomes (6 months) MoM growth on primary channels; improved watch time , ER , and CTR vs baseline. Repeatable creator program (≥ 10 active creators/month) with predictable deliverables. Discord : consistent events cadence; improved activation & retention. Organic social contributing meaningful installs / in‑app actions (tracked via UTMs/postbacks where possible). Zero policy violations : brand‑safe and compliant content at scale. Responsibilities (what you’ll own) 1) Strategy & Planning Channel‑wise strategy (IG, X, YT via Glazer Games, Discord, LinkedIn) mapped to funnel goals. Monthly/weekly calendars, campaign timelines, and content priorities (product beats, esports, community). Narrative arcs around creator collabs, tournaments, feature drops, and tentpole moments. 2) Content Production & Publishing Briefs, scripting, editing supervision (or hands‑on for shorts), thumbnail craft. Turn long‑form/livestream assets into snackable highlights, memes, and recaps. On‑time publishing, pinning, and cross‑posting; UTM hygiene and basic SEO for YT. Maintain a single source of truth : asset library, naming, versioning, rights, and clear approvals. 3) Creator & Influencer Program Source, vet, and onboard creators aligned to our brand safety standards. Negotiate deliverables and rates; draft briefs and track outputs in a shared tracker. Grow a dependable bench across Hindi & regional languages; pilot revenue‑share/affiliate experiments. Post‑campaign reports with learnings and next‑step proposals. 4) Community & Discord Ops Daily prompts, polls, AMAs, and creator spotlights; weekly challenges & leaderboards. Moderation and safety: enforce community rules, escalate issues quickly. Coordinate with Campus Ambassadors and power users to amplify events and UGC. 5) Live & Esports Content Work with Broadcast/Production to pre‑plan shots and storylines for highlight capture. Create real‑time social: countdowns, live tweets, clip‑drops, MVP spotlights, post‑match reels. Turn tournament outcomes into evergreen content (top plays, pro tips, micro‑lessons). 6) Measurement & Insights Weekly dashboards: follower growth, ER, watch time, CTR, installs, Discord health. Content lab: A/B hooks & thumbnails; test posting times & formats; iterate fast. Extract insights that feed back into Product/UA (what converts, which narratives work). 7) Governance, Brand Safety & Compliance Zero tolerance for gambling/fantasy/betting or paid entry fee narratives. Adhere to THRYL policies (Terms of Use, Token & Conversion, Offerwall, Community Guidelines, Brand Safety & UA Addendum, Child Safety & Age Gate, Cookie/Tracking). Age‑appropriate creative; accurate disclaimers on rewards & redemptions; responsible influencer disclosures. KPIs & health metrics Audience Growth : MoM follower growth by channel. Engagement : ER/post & ER/video; avg watch time (incl. 30‑sec hold). Acquisition : CTR to store/landing; installs from social; CPI/CPE benchmarks (where trackable). Community : Discord joins, DAUs, message velocity, event participation. Throughput : planned vs published; on‑time rate; creator deliverables completion. Safety : 0 takedowns, 0 policy strikes, 0 age‑gate violations. We set baselines together in Month 1; targets will be ambitious but realistic for each channel’s current state. Must‑have qualifications 4–7 years in social/content for gaming/esports/consumer apps or youth brands. A portfolio of shorts/reels/threads that demonstrably moved metrics. Hands‑on editing (CapCut/Premiere) and thumbnail craft; strong hook & copywriting skills. Analytics fluency: IG Insights, YT Studio, X analytics; UTM discipline; comfort with GA4. End‑to‑end creator ops: sourcing → briefs → contracts → tracking → reporting. Experience running Discord communities and live/social coverage for events. Clear understanding of India’s online gaming sensitivities and ad/creator disclosure norms. Good‑to‑have Managed a 50k+ member Discord; regional language content ops. Basic motion/design (AE/Canva/Figma) proficiency. Familiarity with PostHog/Mixpanel, AppsFlyer/Branch, or similar attribution tools. Esports tournament content experience; broadcast coordination. Tool stack (we use/accept equivalents) Planning/PM: ClickUp/Notion, Google Workspace. Editing/Design: CapCut, Premiere Pro, Photoshop/Canva, Figma. Publishing/Listening: Native schedulers; Hootsuite/Later/Sprout optional. Analytics: IG/X native, YouTube Studio, GA4; UTM builder; (nice) PostHog/Mixpanel. Utilities: Frame.io/Drive for review; Bitly; Discord bots for moderation. Working model & benefits Location: India (Hybrid/Remote); travel for shoots/lan events as needed. Hours: Standard weekdays + event‑aligned evenings/weekends. Compensation: Competitive salary + performance bonus; equipment & learning stipend. Perks: Game credits, creator passes, and access to esports & studio shoots. Growth path 12–18 months: Step up to Senior Lead owning organic growth OKRs. 18–24 months: Build a content pod (editor + designer + community exec) and/or move toward Head of Content/Community . Process & rituals Weekly: Content review & KPI stand‑up; creator pipeline check‑in. Bi‑weekly: Experiment review (what we A/B’d, what we learned). Monthly: Retrospective and next‑month plan; leadership read‑out. Interview process 20‑min intro screen (fit & portfolio walkthrough). 45‑min craft interview (hooks, thumbnails, analytics stories). Take‑home (48–72 hrs): see below. 60‑min panel with Growth, Esports, and Creator Ops. Founder conversation; references; offer. Sample take‑home (2–3 hrs cap) Part A (Strategy): 2‑week calendar (IG, YT Shorts, X) for a mini‑tournament & feature launch. Part B (Craft): Write 5 hooks and 3 thumbnail headlines for one gameplay highlight; mock one thumbnail. Part C (Analysis): Review a provided dashboard; list 5 insights and 5 actions. How to apply Send your resume/LinkedIn and a 10‑slide or 2‑page portfolio: best posts, before/after thumbnails, short video samples, and one mini‑case on a channel you grew (goals → tactics → results). Email to anand@glazer.games with subject: “THRYL — Social & Content Lead — YourName”.