Growth Manager

Position:

Location:

Experience:

Employment Type:

About THRYL

Glazer Labs

core growth pillar

Role Overview

acquisition, retention, engagement, and monetization strategies

Key Responsibilities

1. Growth & Acquisition

• Build and execute growth campaigns across

  organic, influencer, referral, and paid channels

  .
• Scale

  campus ambassador & creator-led programs

  to boost installs.
• Drive cross-promotion between THRYL’s esports and social gaming ecosystem.

2. Engagement & Retention

• Design

  daily streaks, leaderboards, quests, and season passes

  to drive stickiness.
• Integrate

  social loops (friends, communities, creator ladders)

  to improve network effects.
• Monitor cohorts to improve

  Day 1/Day 7/Day 30 retention rates

  .

3. Monetization

• Scale

  offerwall completions, in-game ads, and micro-subscriptions

  .
• Optimize

  reward catalog pricing

  and align rewards with monetizable actions.
• Work with ad networks to increase

  eCPM and fill rates

  .

4. Analytics & Reporting

• Track key KPIs:

  DAU, MAU, ARPU, ARPPU, LTV, Churn

  .
• Build growth dashboards with product/data teams for

  real-time decision making

  .
• Conduct

  A/B tests

  for onboarding, gameplay incentives, and reward flows.

5. Leadership & Collaboration

• Own and deliver the

  12–14 month roadmap to 500K MAU

  .
• Collaborate with product, design, and tech teams to prioritize growth features.
• Mentor growth associates, set weekly OKRs, and report progress to leadership.
  

Requirements

• Bachelor’s or Master’s degree in Business, Marketing, or related field.

• 5+ years of proven growth experience

  in consumer apps, gaming, or digital ecosystems.
• Track record of scaling

  MAU and revenue

  in high-growth environments.
• Strong knowledge of

  growth frameworks, retention strategies, and A/B testing

  .
• Analytical mindset with experience in

  PostHog, Mixpanel, Firebase, or similar tools

  .
• Deep understanding of

  gaming monetization (ads, offerwalls, subscriptions)

  .
• Strong leadership, communication, and stakeholder management skills.
  

Preferred Qualifications

• Experience in

  casual/social gaming apps

  or consumer engagement platforms.
• Familiarity with

  Web3 / token-based rewards

  .
• Strong network with

  publishers, creators, and community managers

  .
• Experience running

  creator/influencer-led growth campaigns

  .

What We Offer

• Opportunity to

  scale a gaming ecosystem

  to 500K+ MAU.
• Competitive compensation with

  performance-linked bonuses

  .

• Equity options

  to share in THRYL’s growth.
• Comprehensive health and wellness perks.
• Professional growth opportunities:

  certifications, conferences, leadership training

  .

Growth Strategy & Proposal to Senior Management

Objective:

Strategic Pillars

1. Acquisition

• Campus Ambassadors:

  Expand to 2,500+ students driving installs via challenges & referral rewards.

• Creator-Led Growth:

  Partner with 100+ micro-influencers for social game tournaments.

• Performance Marketing:

  Run small-scale pilots with strict

  CAC vs LTV guardrails

  .

• Cross-Promotion:

  Convert esports users into casual game players through reward-linked campaigns.

2. Engagement & Retention

• Launch

  daily streak rewards

  to improve D1/D7 retention.
• Roll out

  monthly cross-game leaderboards

  with prize pools.
• Build

  community ladders and friend-invite bonuses

  for social loops.
• Introduce

  mini season passes

  for casual players with low-cost subscription tiers.

3. Monetization

• Optimize

  offerwall completion funnel

  with better task visibility.
• Integrate

  ads + rewarded video loops

  across high-traffic casual games.
• Expand

  reward catalog

  to include popular vouchers (gaming credits, OTT, lifestyle brands).
• Experiment with

  micro-subscription bundles (₹49–₹99/month)

  .

4. Measurement & Reporting

• Weekly growth dashboard tracking

  MAU, DAU, ARPU, completion rates, retention curves

  .
• Monthly reporting to senior management with

  variance vs targets

  .
• Continuous

  A/B testing

  on onboarding, reward placements, and notifications.

12–14 Month Roadmap

• Q1 (0–3 months):

  Build referral loops, launch new leaderboard formats, optimize offerwall visibility.

• Q2 (4–6 months):

  Scale campus ambassador program nationwide, onboard 50 creators, roll out daily streaks.

• Q3 (7–9 months):

  Introduce season passes, expand ad integrations, optimize ARPU via catalog revamp.

• Q4 (10–12 months):

  Double down on top-performing channels, optimize LTV:CAC ratio, scale to

  500K MAU

  .

Proposal Summary to Senior Management:

With focused execution across acquisition, engagement, and monetization