We are looking for a sharp, data-driven Growth Manager who can design, execute, and scale full-funnel growth strategies from lead generation to revenue conversion by integrating marketing, automation,
and sales into a single performance-driven system. You will be responsible for owning the entire digital growth engine, from strategic thinking, hands-on execution to optimize conversions, reduce CAC, and drive measurable revenue growth across all channels.
Key Responsibilities
1. Growth Strategy & Funnel Ownership
- Design and own multi-stage growth funnels awareness engagement conversion
retention.
- Plan and execute A/B tested experiments to improve CTRs, lead quality, and conversion rates.
- Identify bottlenecks in user journeys and implement fixes for higher throughput.
- Build, monitor, and optimize campaign-level KPIs (CPL, CAC, ROI).
Marketing & Campaign Enablement
- Plan and manage marketing campaigns for existing databases with funnel management.
- Plan and manage paid campaigns (Meta, Google, LinkedIn, YouTube) with performance
accountability.
- Run retargeting, lookalike, and audience segmentation strategies.
- Collaborate with creative and content teams for messaging, storytelling, and ad optimization.
- Drive automation across lead capture, nurturing, and retargeting workflows (CRM, WhatsApp,
email).
Conversion & Revenue Enablement
- Curate landing pages, forms, and nurturing flows with high-converting copy and UX.
- Work closely with sales & product teams to shorten lead-to-sale cycles.
- Track and improve conversion metrics across all acquisition touchpoints.
- Maintain strong follow-ups campaigns and nurture leads to maximize monthly closures.
Analytics & Reporting
- Build real-time dashboards tracking funnel performance, costs, and ROI.
- Analyze campaign and data (Use data (Google Analytics, Sales CRM, Analytics CRM, Ads
Manager, etc.) to drive daily decisions (identify trends, drop-offs, and opportunities)
- Present actionable insights to leadership for growth optimization.
Cross-Functional Collaboration
- Work with design, creative team (design, copy writing, video production), marketing, sales,
operations, and tech teams to ensure funnel alignment.
- Collaborate with automation & CRM teams for seamless user journeys.
- Lead the campaign creatives, copy writing, and user communication strategy.
- Curate an automated nugget marketing/communication strategy with the content team.
- Curate an optimized brand building strategy with branding campaigns.
- Align with the Intelligence team to improve targeting, segmentation, and conversion efficiency.
- Collaborate with marketing and BD teams to drive webinar-to-enrollment conversions.
Key Requirements
- 38 years experience in growth, revenue, marketing, or performance marketing.
- Proven track record in running lead generation and revenue-focused campaigns.
- Experience in managing 1Lakh+ data per day for marketing campaigns.
- Strong command of analytics tools (Google Analytics, Meta Ads Manager, CRM dashboards).
- Deep understanding of funnels, CAC/LTV metrics, and conversion optimization.
- Experience in CRM and marketing automation tools (Salesforce, MS Clarity, Metabase, MoEngage, CleverTap, etc.)
- A/B testing mindset and ability to make decisions from data.
- Excellent communication and stakeholder management skills.
- Experience in managing high-ticket or service-based funnels.
- Hands-on with WhatsApp automation and webinar marketing workflows.
- Prior exposure to B2C growth in edtech, SaaS, or upskilling sectors.
Success Metrics Management & KPIs Optimization
- Cost per Lead (CPL): Within set threshold
- CAC Optimization: Continuous improvement quarter-on-quarter
- Funnel Throughput: Increase in webinar attendance & enrolment velocity
- Lead to Revenue Conversion: 1015% (Potential Lead MQL SQL (Enrollment))
- ROI on marketing spend
Working Hours
- Days: Monday Saturday (5.5 working days)
- Timing: 10:30 AM 7:30 PM
- Comp off applicable based on your working days
Compensation & Perks
- Fixed + Variable Pay + Performance Incentives
- Quarterly fast-track promotions
- Direct work with leadership across Growth, Intelligence & Program Delivery
- Access to premium learning modules & AI tools
