123 Database Marketing Jobs

SEO Space Castle is looking for Digital Marketing Manager / TL to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

To Assist in day to day coordination of marketing campaign To follow up with Agency marketing To update and maintain Data To do proper Documentation and Filling of Marketing Data. Assist the Senior in Marketing related activities and Research Required Candidate profile Good personality with excellent communication skills. Immediate joiner with hands on experience in marketing area.

About the Role: We are looking for a Marketing Automation Specialist with 2-3 years of experience to manage and optimize our email marketing and WhatsApp marketing campaigns . The ideal candidate will be responsible for developing automation workflows, segmenting audiences, and ensuring high engagement and conversion rates. If you have a strong analytical mindset and a passion for personalized, data-driven marketing , wed love to have you on our team! Key Responsibilities: Email Marketing: Plan, execute, and optimize email marketing campaigns for lead generation, nurturing, upselling, and customer retention. Create personalized and automated email workflows using CRM & email automation tools (e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, or similar). Develop segmentation strategies based on user behavior, demographics, and engagement. Perform A/B testing on subject lines, email content, and CTAs to improve open rates and conversions. Monitor email deliverability, analyze campaign performance, and implement strategies to improve open rates, CTR, and conversion rates . Ensure compliance with email marketing regulations such as GDPR, CAN-SPAM, and CASL. WhatsApp Marketing: Develop and execute WhatsApp marketing campaigns using WhatsApp Business API, chatbots, and automation tools . Create automated drip sequences , broadcasts, and personalized messages for customer engagement. Optimize WhatsApp lead nurturing to drive conversions and re-engagement. Analyze response rates, engagement, and conversion metrics to refine messaging strategies. Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups. Marketing Automation & CRM Integration: Set up and manage multi-channel automation workflows integrating email, WhatsApp, and other digital touchpoints. Use Google Analytics 4 (GA4), UTM tracking, and CRM dashboards to track customer journeys and campaign performance. Optimize lead scoring and segmentation models to improve funnel efficiency. Required Skills & Qualifications: 2-3 years of experience in email marketing, WhatsApp marketing, and marketing automation . Proficiency in email marketing tools (Zoho, HubSpot, Mailchimp, ActiveCampaign, Marketo, etc.). Experience with WhatsApp Business API, chatbot automation, and WhatsApp marketing tools . Strong understanding of email segmentation, automation, and drip marketing . Hands-on experience in A/B testing, campaign analytics, and CRM integrations . Familiarity with Google Analytics 4 (GA4), UTM tracking, and conversion optimization . Knowledge of data privacy laws (GDPR, CAN-SPAM, etc.) related to email and WhatsApp marketing. Strong analytical and problem-solving skills. Preferred Qualifications: Experience with omnichannel automation . Basic knowledge of HTML & CSS for email template design. Should have a Computer or IT background. Basic knowledge of HTML, JavaScript, CSS, Wordpress and other web technology for email & Whatsapp template design. Experience working with WhatsApp chatbots and AI-driven automation tools .

Identify the target audience and grow our email list Create email databases for lead generation Create email databases for lead generation Will be responsible for sending bulk e-mails through the server, Gmail, Hotmail, etc. Required Candidate profile DO NOT CONTACT RECRUITERS DIRECTLY ,APPLY ON NAUKRI AND RECRUITERS WILL GET BACK TO YOU

GCC Hotel And Club is looking for Digital Marketing Manager / Executive to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Disclaimer: This job description has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before

The Marketing Communication Executive position at Tattva Spa in Gurgaon offers an exciting opportunity for entry-level marketing professionals to contribute their fresh energy and organizational skills to the brand's growth story. As part of the marketing team at Tattva Spa, you will play a crucial role in offline and online marketing planning and execution, ensuring the timely implementation of brand communication across spa outlets according to the marketing calendar. Key Responsibilities: - Plan and execute offline & online marketing strategies for Tattva Spa outlets - Maintain brand standards by conducting regular audits of marketing collaterals with spa managers - Coordinate end-to-end marketing communication for new spa launches - Manage database marketing platforms for SMS and email marketing - Control the quantity and inventory of marketing collateral in a trackable manner - Coordinate with printers and vendors for the timely delivery of marketing materials - Develop and maintain relationships with new marketing material printers and suppliers Qualifications: - 0 to 2 years of experience in offline retail marketing or QSR outlet marketing - Strong organizational skills and attention to detail - Ability to work collaboratively with internal teams and external vendors - Passion for maintaining high brand standards and achieving marketing goals - Experience in BTL activations for brands in key cities would be advantageous If you are passionate about marketing, have a keen eye for detail, and are excited to be part of a leading wellness services provider in India, we invite you to apply for this role and be a part of our dynamic marketing team at Tattva Spa.,

This role will play a pivotal part in shaping the brand narrative, driving top-of-funnel engagement, enabling frontline sales, and deepening customer relationships. This role requires strategic thinking, creativity, and strong business acumen to achieve the ambitious goals for the company. Roles & Responsibilities: Brand Building Drive brand awareness, preference, and credibility among buyers, sellers, channel partners, and internal stakeholders. Manage integrated media plans across ATL, BTL, and Digital, optimizing spend for impact. Champion brand consistency across all touchpoints and lead external partners/agencies with strong ownership. Channel Engagement Create innovative and efficient GTM plans across key accounts, product categories and financial programs. Tailor plans as per the end users- Business owners, Procurement teams, Site personnel, Quality, Finance teams. Build partnerships with relevant trade bodies and local associations to expand influence and recall. Demand Generation & Revenue Maximisation Develop and execute programs to drive Top of the funnel leads and pipeline for different customer segments, product categories and financing programs. (Account based marketing, Online lead gen, SEO + Content marketing, Database marketing, Hyper localized marketing campaigns) Activate outbound outreach programs to engage high-potential customer databases and drive qualified lead generation. Enable the frontline teams (Sales, Category, Partnerships) with insights, tools, collateral, content to become effective in Revenue maximization and conversions. Build programs to increase wallet share across existing customers through joint business plans, active engagement with the decision makers and delivering a consistent brand experience. Build and manage Loyalty programs that drive sustainable and efficient customer acquisition and retention across all segments. Digital Adoption & Platform Engagement Support product and technology teams to improve digital adoption and self-serve capabilities of our platform across various customer journeys like order placement, fulfilment, reconciliation, feedback and repeat purchase. Increase the contribution of straight through and unassisted orders via the platform (Web, m-web, App) Build content hooks to engage with prospective customers Digital catalogs, price alerts, lead gen tools for customers, industry insights and engagement programs. Customer Experience Ensure consistent, cohesive messaging across the entire customer journey from acquisition to loyalty. Monitor and drive NPS by using insights, data, feedback, and competitive analysis to improve experience at each stage. Preferred Candidate: 6+ years of progressive experience in B2B marketing, ideally in construction, industrial, or allied sectors. Demonstrated success in brand building, lead generation, digital marketing, and sales enablement. Strong leadership skills with experience managing cross-functional teams and external agencies. Excellent communication, stakeholder management, and storytelling ability. Analytical mindset with a hands-on approach to performance tracking and marketing effectiveness. Creative thinker with deep attention to detail and a bias for execution. Show more Show less

As an Audience Targeting Program Manager at our global Medscape Professional business, you will play a crucial role in overseeing end-to-end targeting processes and providing valuable audience segmentation insights for marketing and internal teams. With a focus on healthcare professional (HCP) audiences, your responsibilities will include extracting, creating, segmenting, updating, and optimizing audience lists used in digital marketing campaigns. Collaboration with marketing, business intelligence, and data teams will be essential to ensure accurate and timely audience building and setup. Your key responsibilities will revolve around audience targeting and strategy. You will be responsible for constructing HCP audiences for direct-to-physician digital marketing campaigns, manipulating data to support marketing audience construction and analysis, coordinating audience creation processes, and analyzing data outputs. Collaboration with cross-functional teams to define audience criteria, develop and maintain documentation for list generation processes, and build a strong understanding of Medscape's proprietary targeting capabilities and product offerings will be critical in this role. The ideal candidate will have a Bachelor's degree in a related field or equivalent years of relevant experience, with at least 3 years of experience in data/analytics, CRM analysis, marketing operations, or database marketing. Experience working with CRM systems, particularly Salesforce, is required, along with knowledge of tools like Salesforce, YouTrack, or similar platforms. Strong attention to detail, accuracy, and the ability to handle a large volume of requests are essential, along with strong analytical skills and the ability to work in fast-paced, process-driven environments. Previous experience in the pharmaceutical industry is a plus. If you are looking to leverage your experience in audience targeting and data analysis to drive impactful marketing campaigns and insights, this role offers a unique opportunity to contribute to the success of our digital marketing initiatives while working closely with diverse teams to deliver targeted and effective audience segmentation strategies.,

About The Role About The Role Job Title - GN - SONG - MT - Industry-Retail- Senior Manager Management Level :6-Senior Manager Location:Gurgaon, Mumbai, Bangalore Must have skills:Omni-channel marketing activation, Data driven marketing, Customer Experience & Journey Development, Next Best Action Marketing, Mar-Tech Strategy Good to have skills:Marketing Job Summary : The Retail Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Retail clients and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. Roles & Responsibilities: Develop relevant retail personae and journey designs. Identify key moments of truth that lead to differentiated retail experiences Develop digital marketing strategy/ campaigns:Study economic indicators, tracking changes in supply and demand, identifying Travelers and their current and future needs, and monitoring the competition. Plan, design, and execute all web, SEO/SEM, database marketing material:Lead and guide the project teams on emails, social media, consumer marketing, BTL and display advertising campaigns. MarTech Consulting Projects:Lead projects focusing on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack. Research, evaluate and recommend new martech /adtech systems and suppliers. Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape. Lead Marketing Programs:Supporting full spectrum of Marketing program execution from strategy definition to technical delivery. Content Marketing Projects:Support on development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project Manage projects to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. Lead business development efforts, develop proposal responses, build marketing assets and accelerators for various industry. Work in a team of seasoned professionals & use relevant tools to develop business cases, strategic assessments, published written materials. Deploying strong analytical skills and drive result-oriented decisions with a Data-driven mindset Professional & Technical Skills: Deep skills in Marketing and digital marketing. Strong knowledge of designing marketing strategies and campaign management is a must. An ability to devise customer personas, customer journeys for specific personas, designing customer experiences. Strong understanding of key marketing value levers, metrics. An understanding of the various avenues available to drive innovative user experiences. A fundamental understanding of the functioning of a marketing technologies and how they enable marketing strategies Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project. Strong analytical skills to bring clarity to complex issues and gather data-driven insights. Ability to effectively team with others in a large, global organization. Excellent communication, interpersonal skills, and presentation skills with an aptitude for compelling storytelling An ability to communicate actionable insights, trends and measure performance. In addition, to excel at the role, you will also need to have. An ability to work with the leadership to support business development and thought leadership. Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. Strong communication and presentation skills to share the perfect pitch with key stakeholders. Strong client handling skills to develop, manage and deepen relationships with key stakeholders. Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members. Additional Information: An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Our Company | Accenture Qualification Experience: Overall experience of 10+ years leading the development of marketing strategies or leading marketing teams to execute integrated marketing plans. In-depth knowledge of digital marketing, market research, and campaign deployment and optimization Experience in working with senior management levels within existing organization / client organizations. Educational Qualification: MBA from a tier 1 institute is preferred with bachelors degree in marketing, journalism, communications, or a related field

Identify the target audience and grow our email list Create email databases for lead generation Create email databases for lead generation Will be responsible for sending bulk e-mails through the server, Gmail, Hotmail, etc. Required Candidate profile Proficiency in marketing automation technology Run email marketing campaign end-to-end, manage email database & create newsletters Should have good knowledge of LinkedIn & other E-Mail Marketing Tools

As a Digital Marketing professional at our organization, you will be responsible for creating and maintaining client relationships while being self-motivated and customer-focused. With a background in marketing research and statistical analysis, you will leverage your creativity to identify target audiences and develop engaging digital campaigns. Your experience in the industry will be crucial in executing digital marketing strategies effectively. You will be expected to possess solid knowledge of website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, among others. Your expertise in setting up and optimizing PPC campaigns on major search engines will be valuable. Additionally, familiarity with ad serving tools and basic knowledge of HTML, CSS, and JavaScript development will be beneficial for this role. Your responsibilities will include on-page optimization, planning and executing various digital marketing campaigns, managing social media presence, and analyzing the performance of campaigns against set goals. You will collaborate with internal teams to create landing pages, optimize user experience, and evaluate customer touchpoints across multiple channels. Furthermore, you will contribute to the development of growth strategies, content marketing plans, and editorial calendars aligned with business objectives. Your role will involve generating engaging content for different platforms, ensuring brand voice consistency, and engaging with the online community. Regular tracking of social media statistics, competitive analysis, and reporting on progress and engagement will be part of your routine tasks. To excel in this position, you should be a creative marketing professional with a strong content creation and writing background. Proficiency in Campaign Management Tools, Content Management Tools, and Web Analytics Tools is essential. Your ability to not only broadcast but also engage with the audience will be crucial for driving successful digital marketing campaigns. If you are someone who thrives in a dynamic digital marketing environment, enjoys analyzing data, and is passionate about leveraging digital channels to drive business growth, we invite you to join our team and contribute to our brand's success.,

Dataman Software Private Limited is looking for Digital Marketing Professional to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

Webloop Technik is looking for Digital Marketing Professional to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

Color Splash Pvt Ltd is looking for Digital Marketing Professional to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

Fantastiqo Education Pvt Ltd is looking for Digital Marketing Professional to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

We are looking for a Senior Specialist of Marketing Data to support critical data enablement of our Growth Marketing teams. This role will drive the creation of key data sets, models, and integrations that directly enable our marketing campaigns. The Senior Specialist will be the go-to data expert and have a direct hand in supporting end-to-end solutions to drive revenue goals. You ll do this by understanding marketing requirements and using our existing data infrastructure stack to get access to the right data in the right format and cadence. What You Will do: Build user data sets by accessing various databases and tables in our data warehouse Create integrations to our marketing platforms using various methods Support marketing strategy by having a deep understanding of our data universe and 1P data on our users Monitor data integration health across our key systems What You Will Need: 2 - 4 years of relevant experience, with database marketing, automation or analytics Experience working on SQL queries Strong competence with data tools like Data Warehouses (Snowflake, BigQuery, etc), Automation Tools (Workato, Zapier, etc), Analytics Technology (Google Analytics, Snowplow, etc) Experience with integrations and APIs Understanding of data segmentation, email marketing, marketing campaign analysis, and relational databases is preferred Very high level of organizational and time management skills Excellent communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented

Data Services Analyst The Data Services ETL Developer will specialize in data transformations and integration projects utilizing Zetas proprietary tools, 3rd Party software, and coding. This role requires understanding of CRM methodologies related to marketing operations. The candidate will be responsible for implementing data processing across multiple technologies, supporting a high volume of tasks with the expectation of accurate and on-time delivery. Responsibilities: Manipulate client and internal marketing data across multiple platforms and technologies. Automate scripts to perform tasks to transfer and manipulate data feeds (internal and external). Build, deploy, and manage cloud-based data pipelines using AWS services. Manage multiple tasks with competing priorities and ensure timely client deliverability. Work with technical staff to maintain and support a proprietary ETL environment. Collaborate with database/CRM, modelers, analysts, and application programmers to deliver results for clients. Job Requirements: Coverage of US time-zone and in office minimum three days per week. Experience in database marketing with the ability to transform and manipulate data. knowledge of US and International postal address With exposure to SAP postal products (DQM). Proficient with AWS services (S3, Airflow, RDS, Athena) for data storage, processing, and analysis. Experience with Oracle and Snowflake SQL to automate scripts for marketing data processing. Familiarity with tools like Snowflake, Airflow, GitLab, Grafana, LDAP, Open VPN, DCWEB, Postman, and Microsoft Excel. Knowledge of SQL Server, including data exports/imports, running SQL Server Agent Jobs, and SSIS packages. Proficiency with editors like Notepad++ and Ultra Edit (or similar tools). Understanding of SFTP and PGP to ensure data security and client data protection. Experience working with large-scale customer databases in a relational database environment. Proven ability to manage multiple tasks simultaneously. Strong communication and collaboration skills in a team environment. Familiarity with the project life cycle. Minimum Qualifications: Bachelors degree or equivalent with 5+ years of experience in database marketing and cloud-based technologies. Strong understanding of data engineering concepts and cloud infrastructure. Excellent oral and written communication skills.

We are seeking a highly motivated and technically skilled Marketing Operations Professional to support and lead initiatives across citizen development, platform administration, and application governance. This role will play a critical part in enabling scalable, efficient, and compliant marketing technology solutions that empower both technical and non-technical users Here is how, through this exciting role, you will contribute to BMC's and your own success: Citizen Development Enablement: Partner with marketing stakeholders to support and scale low-code/no-code application development, ensuring alignment with business goals and IT standards. Platform Administration: Serve as a primary administrator for key marketing technologies and automation platforms (e.g., CRM, marketing automation, workflow tools), ensuring optimal configuration, access controls, and performance. Technical Leadership: Drive the design, development, and deployment of technical solutions to support marketing processes, integrating systems and automating workflows where appropriate. Database Governance: Help own the database quality and integrity within our databases, inclusive of governance of data quality and relevance through governance, automation, and maintenance. Governance & Compliance: Establish and enforce governance standards for citizen-developed tools and applications, including data integrity, documentation, version control, and security compliance. Training & Support: Educate marketing teams on platform capabilities and development best practices, acting as a bridge between business users and IT. Cross-functional Collaboration: Work closely with IT, data, legal, and compliance teams to ensure all developed solutions are robust, scalable, and meet organizational standards. To ensure you are set up for success, you will bring the following skillset & experience: Strong understanding of marketing operations, Martech stack, and digital campaign workflows. Proficiency in low-code/no-code platforms (e.g., Microsoft Power Platform, Salesforce, Workato, Zapier, etc.). Experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM systems. Technical aptitude in scripting, APIs, and systems integration. Knowledge of application lifecycle management, governance frameworks, and compliance practices. Excellent communication skills with the ability to explain complex technical concepts to non-technical stakeholders. Proven ability to manage multiple projects and priorities in a fast-paced environment. A hybrid professional with a marketing mindset and a technical toolkit. Youre equally comfortable talking campaign strategy or automating a process with a no-code tool. You enjoy empowering others through scalable solutions and take pride in building systems that are both effective and compliant.

Job Summary We are seeking a results-driven CRM Marketing Specialist with 5 to 6 years of experience candidate to manage customer retention, engagement, and loyalty through effective CRM strategies and personalized campaigns. The ideal candidate will have strong analytical skills, experience with CRM tools, and a deep understanding of customer lifecycles, segmentation, and targeted communications across multiple channels (email, SMS, push, in-app, and social). Key Responsibilities Develop and execute CRM marketing campaigns to drive customer retention, reactivation, and engagement. Manage end-to-end campaign processes: planning, segmentation, execution, A/B testing, and performance analysis. Work with analytics and BI teams to define customer segments, player behavior patterns, and lifecycle journeys. Implement personalization and automation strategies across CRM channels. Optimize campaign performance through continuous monitoring and testing. Collaborate with product, design, and content teams to ensure consistency in brand messaging. Track KPIs including conversion, retention, LTV (lifetime value), and churn rates. Maintain CRM database quality and ensure compliance with GDPR and other data privacy regulations. Required Skills & Qualifications Bachelors degree in Marketing, Business, Communications, or related field. 46years of experience in CRM marketing or retention marketing. Hands-on experience with CRM platforms (Salesforce, HubSpot, Braze, Optimove, Emarsys, or similar). Strong understanding of customer segmentation, lifecycle marketing, and automation workflows. Data-driven mindset with proficiency in Excel/Google Sheets and analytics dashboards. Experience with email/SMS marketing tools and A/B testing. Excellent communication and project management skills. Preferred (Nice to Have) Experience in iGaming, eCommerce, fintech, or subscription-based industries . Knowledge of affiliate marketing, loyalty programs, or gamification strategies. Familiarity with SQL, Google Analytics, or Power BI/Tableau for advanced reporting. Multi-language / multi-market CRM campaign experience.

As a Digital Marketing Specialist, you will be responsible for planning and executing various digital marketing campaigns to engage, inform, and motivate target audiences. Your expertise in marketing research and statistical analysis will be crucial in setting up and optimizing PPC campaigns on major search engines. Your role will involve optimizing web pages, managing SEO/SEM, database marketing, email, social media, and display advertising campaigns. You will measure and report on the performance of digital marketing efforts, identifying trends and insights to enhance campaign effectiveness. Collaboration with internal teams to create engaging content for different stages of the customer journey will be essential. Additionally, you will be involved in developing comprehensive digital marketing programs aligned with brand strategies and business objectives. Analyzing campaign results and providing actionable insights will be part of your responsibilities, along with generating monthly reports on the digital marketing portfolio. Your creative skills and ability to engage with online communities will play a vital role in content creation, social media management, and fostering brand loyalty. Proficiency in Campaign Management Tools, Content Management Tools, and Web Analytics Tools will be required to track and optimize campaign performance effectively. If you are a creative marketing professional with a passion for content creation and engagement, this role offers you the opportunity to drive traffic, leads, and customer retention through strategic digital marketing initiatives. Your role will involve competitive analysis, analytics tracking, and maintaining brand consistency across various digital channels. To apply for this position, please email your resume to career@stersoftsolutions.com along with the JOB CODE mentioned in the Subject Line. We look forward to receiving your application.,

About ISDM The Indian School of Development Management pioneers a transformative approach to management, envisioning a world that is just, equitable, and sustainable. Established in 2016, it serves as a foundational hub for cultivating a robust ecosystem and a cadre of skilled professionals dedicated to advancing social change globally. Driven by the conviction that the social sector plays a pivotal role in addressing humanity's most pressing challenges, the school operates on the premise that effective management is essential for achieving significant impact. By nurturing talent in Development Management tailored to the unique needs of the social sector, the school aims to catalyze sustainable socio-economic and ecological progress on a large scale. Recognizing the power of institutions to shape professional ecosystems, the school aims to establish itself as a beacon of excellence in higher education. Through this, it seeks to lay the groundwork for a thriving community of practitioners dedicated to driving positive change in society. Over the past seven years, the Indian School of Development Management (ISDM) has garnered validation, support, and funding from esteemed individuals and organizations. ISDM stands out as the sole institution globally dedicated to fostering a comprehensive ecosystem for Development Management, focusing on pioneering work in critical areas. ISDM's Initiatives Encompass: - Knowledge Creation: Establishing a Global Knowledge Hub to create, disseminate, and institutionalize contextual knowledge on building, leading, and managing social purpose organizations, networks, and platforms. - Talent Nurturing: Offering the Post Graduate Program in Development Management (PGP-DM) to attract and develop top-tier talent capable of addressing management challenges within the sector. - Capacity Building: Providing Strategic Capacity Building programs to enhance individual and institutional capacities in development management, thereby fostering sustainable and scalable social impact. ISDM has successfully completed its Proof of Concept Phase and is now set for expansion over the next five years. Key achievements include high placement rates for PGP-DM graduates and plans for increased batch sizes, a new campus, international partnerships, and accreditation. The institute is also conducting research and establishing Centers of Excellence in various areas of social impact. ISDM invites individuals who share its vision to join in creating a dynamic, catalytic ecosystem and positioning India as a thought leader in Development Management, ultimately enabling sustainable social impact at scale. The Role We are searching for an Associate Director, Marketing & Communications for ISDM - a marketing & communication professional par excellence who will help build a new category in education, conceptualise, craft, and implement communication and engagement strategies for ISDM, and build the brand of ISDM. Key Responsibilities: - Work with the leadership and vertical leads to understand the marketing & communication requirements of ISDM. - Build a strong understanding of stakeholders, their requirements, their receptivity to channels, the comparative landscape, etc. and create a stakeholder map. - Develop and implement a communication and engagement plan to help achieve ISDM's strategic goal, comprising the entire gamut of marketing and communication activities and strategies, using a combination of digital and social media, database marketing, PR, partnerships, and events. - Manage and enable the internal team and external partners to come together to help achieve the objectives, creating and executing paid digital campaigns, managing and running the social media calendar, implementing effective database marketing, PR, partnerships & events plan, creating communication collaterals, etc. - Ensure that all communication collaterals are on-equity, on-target, consistent with brand guidelines, effective and high quality. - Track and monitor communication strategy effectiveness and optimize to continue building more effective strategies. Qualifications & Skills: - 15+ years experience in marketing, communications and/ or engagement for the social impact sector or academic institutions. - Bachelors or Masters degree in mass communications, journalism or management/ business administration. - Competent understanding of the digital marketing space, PR, partnerships, events and database marketing. - Proven ability to lead and manage high performing, effective teams. - Excellent verbal and written communication skills. - Proven experience of working in complex projects involving multiple stakeholders, partners etc. - Demonstrated ability to take ownership, have accountability, work in a collaborative, multi-disciplinary team, and strong problem-solving skills. Remuneration Shall Be Commensurate With Experience And Qualifications. ISDM is an equal opportunity organization with a particular emphasis on affirmative action. The culture of the organization is one of professionalism while also one that greatly values relationships.,

Technoloader is looking for Digital Marketing Professional to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Managing online marketing campaigns. Expertise in SEO, social media marketing, email marketing, and analytics.

The ideal candidate for this role should have a minimum of 2 years of experience in digital marketing. You should possess a Bachelor's or Master's degree in Marketing or a related field. Additionally, a BCA in Computers or any Bachelor's degree will be considered. Your responsibilities will include conducting marketing research and statistical analysis, identifying target audiences, and creating engaging digital campaigns. You should have a proven track record in digital marketing and be familiar with website and marketing analytics tools. Your main tasks will involve on-page optimization, executing various digital marketing campaigns, managing social media presence, and analyzing the performance of digital marketing initiatives. You will be responsible for setting up PPC campaigns, optimizing user experience, and evaluating emerging technologies. Collaboration with internal teams to create compelling content and ensuring brand consistency across all channels will be essential. As a creative professional, you should have a strong background in content creation and writing. Proficiency in Campaign Management Tools, Content Management Tools, and Web Analytics Tools is required. You will be expected to engage with the online community, conduct competitive analysis, and track social media statistics. Regular reporting of progress and engagement will be necessary. If you meet the above requirements and are interested in this position, please email your resume to career@sterlingsoftwares.com with the JOB CODE mentioned in the Subject Line.,

Responsibilities Configuration on technical needs of Marketo tool and thirdparty integrations Manage the Marketo integrations and API integrations with Salesforce to ensure effectively leads are processing Help in documenting integrations and the system connected ecosystem is up to date with ongoing process enhancements Building email and landing page templates in content builder and Velocity Scripting Working closely with the strategy team to understand requirements and technical specifications for fast delivery Building and testing user journeys Creating indepth test plans to make sure allpossible scenarios are tested properly before deployment Understanding the endtoend experience of emails and formslanding pages from creation to deployment and reporting Being the liaison in troubleshooting a myriad of data or technical challenges Working with vendor development teams and the business to find resolutions Lead Coordinate with QA UAT and GoLive Activities What Were Looking For The ideal candidate will have experience on the development side of Marketo technical workrequired in the Marketo Database Marketing Activities Design Studio activities and other API integrations Candidate must have handson experience with JSON as Marketo Developer work involves either accessing Marketo API or Webhooks and connecting other tools and systems within our Marketing Technology ecosystem Ability topick up on new technologies and tackle challenges quickly isa must The candidate will work with a global team Understanding of Software Development Lifecycle SDLC Strong SQL Skills Willing to work in Eastern Standard Time zone Nightshift Basic Qualifications Minimum 35 years of experience with handson development inmarketing automation tools like Marketo and Salesforce Marketo technical certification or equal level ofexpertise Assist inmanaging project exports detailed data analysis andintegration API calls Stay on top of marketing automation developments industry trends and best practices particularly in relation to demand generation and optimizedintegration performance Identify how new features and functionality within Marketo can beleveraged internally and by clients to continuously enhance campaign performance and automated integration processes Work with IT and other teams on how to best configure Marketo with SFDC as well as other thirdparty integrations Ability to articulate demand generation nurturing and scoring principles to all levels ofexpertise and integrate this data seamlessly in Marketing Technology ecosystem Ability to create execute and troubleshoot complexprograms and integrations Able to work on Excel HTML Marketo API CSS andJavaScript Detail oriented selfstarter who can multitask well in a fastpaced growth driven environment Experience with resultsoriented marketing technology with proven history inoptimizing results Ability to continuously learn and develop new skills to maintain technical currency Strong problem solving critical thinking troubleshooting and analytical skills to set up and interpret logic data and rule relationships Excellent verbal and written communication skills Demonstrated listening analytical organizational and time management skills Demonstrated ability to work independently and crossfunctionally including in highpressure situations Recommends development and configuration strategies received minimal guidance Uses subjectmatter expertise to advise others Preferred Qualifications Good handson experience using Marketo Engage marketing automation software buildingintegrations Webhooks Database management Landing pages munchkin tracking etc Familiarity with marketing campaign integrations in Marketo On24 CVENT LinkedIn platform integrations Familiarity withSAFe Agile Framework preferred Exposure to Salesforce andor other lead generation marketing automation and CRMsoftware and systems anddevelopment