Social Media Marketing Specialist

Job Description

Social Media Marketing Specialist – B2B SaaS, LinkedIn & SEO First Location : Sector 63, Gurugram, Haryana — 100% in-office Work Hours : 10:30 AM – 8:00 PM, Monday to Friday (Alternate Saturdays Working) Employment Type : Full-time Seniority : Associate to Mid-Level (1–4 years experience) Start Date : Immediate or within 30 days Apply : careers@darwix.ai Subject Line : “Application – Social Media Marketing Specialist” 1 About Darwix AI Darwix AI is building the future of GenAI-powered revenue intelligence . We help enterprise sales, credit, and retail teams close more business—faster—through real-time nudges, multilingual call analysis, and computer vision. Our proprietary GenAI stack transforms calls, chats, and CCTV footage into contextual, in-the-moment suggestions that change rep behavior and unlock hidden revenue. Our product suite includes: Transform+ – Real-time nudges during calls and chats Sherpa.ai – A GenAI Sales Coach built for India and MENA markets Store Intel – Converts CCTV into in-store conversion analytics We serve large enterprises like IndiaMart, Wakefit, Emaar, Sobha, BankDofar, and GIVA . With over 30 angels and institutional funds backing us, we are scaling across India and the Middle East. 2 Why This Role Matters At Darwix AI, we believe distribution is as important as the product . Our next 100 clients, 5000 followers, and 10 analyst mentions will come from how powerfully we show up on: LinkedIn (our biggest sales surface) G2, Crunchbase, ProductHunt, and other SaaS portals Search engines (SEO + branded queries) You’ll lead the charge in amplifying our narrative , owning every post, portal, review, and keyword that shapes perception, search, and sales. This is a hands-on role for someone who’s equal parts creative, analytical, and obsessed with growth. 3 Role Overview As our Social Media Marketing Specialist , your goal is to turn our LinkedIn and product-portal presence into lead magnets . You’ll own Darwix AI’s brand voice, SEO strategy across key content surfaces, and engagement levers that generate inbound traction across ICPs, geographies, and categories. You will work closely with the founders, product marketing, design, sales, and customer success to drive engagement, referrals, and demo requests—across both human followers and algorithmic channels. 4 Core ResponsibilitiesLinkedIn Strategy & Execution Create and execute a 45-day LinkedIn calendar covering thought-leadership, product drops, hiring spotlights, case studies, and memes Write high-performing hooks, smart carousels, and native videos—optimized for ICP scroll depth Coordinate with founders and domain leaders to draft or ghostwrite content that showcases Darwix’s POV on GenAI, sales, and enablement Measure and report post-level metrics (reach, CTR, engagement rate, bookmarks, DM triggers) Build and grow LinkedIn communities that mirror our ICP (Sales Leaders, RevOps, Customer Success, Training Heads) Launch LinkedIn Lead Gen Forms , gated assets (PDFs), and A/B tested formats (docs, carousels, GIFs) Product Portal Ownership Audit and maintain profiles on G2, Capterra, Crunchbase, Tracxn, ProductHunt, AngelList Ensure every listing is SEO-optimized with updated brand description, screenshots, review quotes, and relevant tags Lead G2 review campaigns with Customer Success—designing reward loops and outreach templates Orchestrate high-impact launches on ProductHunt or BetaList with teasers, upvote campaigns, and launch-day playbooks Drive listing visibility with backlinks, keyword tuning, and accurate tagging to rise in category rankings SEO for Social + Portals Perform keyword research using SEMrush/Ahrefs focused on transactional & branded queries Optimize post copy, meta descriptions, alt-tags, and on-page elements across portals Collaborate with content team on pillar posts + LinkedIn repurposing strategies Create UTM-tagged links, track conversion via GA4 or HubSpot, and tie SEO efforts to qualified traffic or demo forms Analytics & Reporting Maintain a Notion-based dashboard to track: Weekly content output Monthly engagement delta Follower velocity Portal click-throughs G2 review growth Keyword ranking shifts Conduct monthly retros on what worked, what didn’t, and your experiments for the next sprint Run A/B tests on headline styles, image formats, posting times, and CTA placements Coordination & Campaigns Partner with Sales to spotlight live wins, objections handled, and product ROI from real calls Partner with Product for upcoming releases, alpha drops, and roadmap teasers Coordinate with Talent team to boost employer brand visibility (Life at Darwix AI) Lead employee advocacy programs – post templates, engagement leagues, and weekly content kits 5 Metrics You’ll Own 5,000 new organic followers on LinkedIn in 6 months (targeted, ICP-relevant) ≥ 5% engagement rate on non-paid LinkedIn posts 60+ verified reviews on G2 and Capterra with average ≥ 4.5 stars Top 5 ranking on G2 in our sales category 10 high-intent keywords ranking in top 10 Google SERPs 30% of monthly demo traffic attributed to social or portal surfaces 6 What We’re Looking For 1–4 years of experience in B2B SaaS content, growth, or social media marketing Obsessed with LinkedIn: know what works, what doesn’t, and why some posts go viral Strong copywriting skills—can write tight, smart, professional, AND scroll-worthy SEO comfort: understand on-page elements, keyword intent, CTR optimization, meta fields Bonus if you’ve worked with review platforms (G2, ProductHunt, Clutch, Crunchbase) Familiarity with Canva/Figma for self-serve creatives (you don’t need a designer every time) Metrics-driven: love dashboards, goal-setting, and growth sprints 7 Tools You’ll Use Hootsuite / Buffer LinkedIn Analytics + Creator Mode G2 Admin Portal, Crunchbase Pro SEMrush / Ahrefs Google Analytics (GA4) Notion, Figma, Canva, Loom Zapier (for simple automation flows) 8 Life at Darwix AI At Darwix, we celebrate speed, ownership, and craft . Daily standups, weekly shipping targets, and no endless meetings Founders who write, review, and share content directly with you Slack buzzing with AI experiments, meme drops, and ship-it screenshots Monthly "Growth Jam" where we debate hooks, headlines, and creative Unlimited coffee, Friday wins, quarterly offsites, and an open mic for wild ideas We don’t do layers, politics, or ghostwriting for vanity metrics. If your post moves a metric or inspires a buyer—we celebrate it. 9 Compensation & Perks Competitive fixed salary with quarterly performance bonuses ESOP eligibility after 12 months based on ownership and delivery MacBook + premium creative and analytics tools Learning wallet of ₹20,000/year for certifications (SEO, Reforge, Copywriting) Access to our “AI First Marketer” knowledge track Health insurance, mental wellness stipend, and a fast-growing marketing team to learn from 10 Career Path 6–12 months : Own all social and portal surfaces, hit follower + G2 targets 12–24 months : Become Brand & Community Lead, run campaigns across YouTube, podcasts, and analyst outreach 24–36 months : Progress to Head of Brand Marketing or Product Marketing Specialist based on your growth 11 Application Process Apply via careers@darwix.ai with the subject “Social Media Specialist – Gurugram” Share your resume (PDF) + 1 LinkedIn page you’ve grown (personal or brand) Include a 200-word answer to: “What’s the most underrated LinkedIn growth tactic you’ve seen work recently—and why?” Final Note This is not a checkbox role. This is for someone who lives social, feels traction in real time, and gets a dopamine hit from good copy + great engagement. If you're ready to build India's most followed, most respected GenAI brand on LinkedIn, G2, and beyond— Send it: careers@darwix.ai Let’s build brand, buzz, and a category together. Show more Show less