The Cogent

Job Title: HR – Talent Acquisition Specialist (Digital Marketing & Tech Development) Location: Jaipur / Department: Human Resources / Reports To: Management Employment Type: Full-time Key Responsibilities: Collaborate with hiring managers/Executives/Experts to understand current and future hiring needs in digital marketing and tech development teams. Manage the full recruitment lifecycle – sourcing, screening, interviewing, selection, offer negotiation, onboarding, Leaving, Notice period, and events. Utilize various sourcing methods including job boards, LinkedIn, social media, campus recruitment, and employee referrals. Build a strong talent pipeline for niche required role. Conduct training session for upskill the employees and assess candidates' technical and soft skills. Ensure a seamless and positive candidate experience throughout the hiring process and maintain the Attendance calculation records and other records. Maintain accurate and up-to-date records in the applicant tracking system (ATS). Track and report recruitment metrics such as time-to-hire, cost-per-hire, and source effectiveness. Qualifications: Bachelor’s degree in human resources, Business Administration, or a related field. MBA in HR is a plus. 2–5 years of experience in talent acquisition, with a focus on hiring for digital and technology roles. Strong understanding of digital marketing and tech industry trends and job functions. Hands-on experience with sourcing tools, ATS platforms, and social recruiting. Excellent interpersonal, communication, and organizational skills. Ability to manage multiple requisitions in a fast-paced, high-growth environment. Strong negotiation and decision-making abilities. Preferred Skills: Prior experience in a tech/startup environment. Technical screening capability and understanding of programming languages and digital tools. Show more Show less

Job Title: Manager/ Assistant Manager – Sales & Marketing Location: Jaipur, Rajasthan Experience: 2-5 Years (Preferred in Sales & Marketing in Digital Marketing & Technology Development) Employment Type: Full-Time Job Overview: We seek a dynamic Manager/Assistant Manager – Sales & Marketing to drive business growth through lead generation, client engagement, and strategic sales initiatives in the field of Digital Marketing [SEO, SMM, & Performance Marketing]. Key Responsibilities: Lead Generation & Prospecting: Identify and qualify potential clients through research, networking, and digital channels. Sales Outreach & Follow-ups: Maintain consistent communication with leads and existing clients to nurture relationships and close deals. Client Meetings & Calls: Schedule and conduct meetings with potential clients to understand their requirements and present our services/products. Proposal Creation: Develop compelling presentations, pitch decks, and proposals tailored to client needs. Market Research: Stay updated on industry trends, competitor activities, and market opportunities to refine sales strategies. Reporting: Maintain accurate records of client interactions, sales pipeline, and revenue projections. Key Skills & Requirements: Strong communication and negotiation skills. English Communication is Must. Experience in B2B, B2C, & D2C sales, preferably in digital marketing . Proficiency in CRM tools , MS Office , and presentation software. Self-motivated, target-driven, and results-oriented. Ability to work independently and in a team. Perks & Benefits: Competitive salary & Incentives. Growth opportunities in a fast-paced environment. Training & development programs. Ready to join a team where your skills and ideas matter? Apply now and help shape the future of technology-driven digital marketing! Show more Show less

Job Title: MIS Executive – E-commerce (Shopify & Meta Data Reporting) Location: Jaipur Job Type: Full-Time Experience: 1–3 years in E-commerce or Digital Reporting Salary Range: Maximum 3.2 to 3.5 LPA initially Job Summary: We are looking for a detail-oriented MIS Executive to join our e-commerce team. The ideal candidate will be responsible for collecting, analyzing, and presenting data from Shopify and Meta (Facebook Ads/Instagram) to create actionable daily dashboards. This role is critical in providing real-time insights to guide business and marketing decisions. Key Responsibilities: Extract and manage data from Shopify (orders, customer behavior, product performance, etc.) Analyze Meta Ads Manager data (campaign performance, spends, conversions, ROAS, etc.) Build and maintain daily/weekly/monthly dashboards using Excel, Google Sheets, or BI tools (e.g., Power BI, Data Studio) Track key e-commerce KPIs like AOV, CAC, conversion rates, traffic, and revenue Collaborate with marketing and operations teams to ensure data accuracy and usability Prepare performance reports and summaries for stakeholders Troubleshoot data discrepancies and perform quality checks Automate recurring reports where possible Requirements: Bachelor’s degree in commerce, Business, IT, or related field 1–3 years of experience in a data/reporting role (preferably e-commerce) Strong command of MS Excel/Google Sheets (Pivot tables, VLOOKUP, charts, etc.) Hands-on experience with Shopify Admin and Meta Ads Manager Working knowledge of Google Analytics is a plus Familiarity with BI tools like Power BI, Google Data Studio is preferred Analytical mindset and attention to detail Good communication and problem-solving skills Preferred Skills: Experience in D2C or E-commerce brands Knowledge of marketing metrics (CTR, CPA, ROAS, etc.) Ability to work independently and meet tight deadlines Basic scripting knowledge (Google Apps Script, SQL) is a bonus Why Join Us? Opportunity to work at the intersection of data and digital commerce Collaborative and fast-paced team environment Learn and grow with an evolving brand Show more Show less

Company Description Welcome to The Cogent, your trusted partner in digital transformation. With half a decade of industry experience, we deliver comprehensive digital solutions encompassing marketing, website development, design, and video production. Our robust team of over 60 professionals serves clients across 50 diverse industries, achieving a client retention rate of 98%. Join us to experience exponential growth and amplify your business 10x. Role Description This is a full-time on-site role for a Brand Strategist & Graphic Designer located in Jaipur. This on site role combines strategic brand thinking with creative execution, responsible for developing comprehensive brand strategies and translating them into visually compelling designs. Responsibilities include conducting market research and competitive analysis, creating brand positioning frameworks and guidelines, designing marketing materials, social media graphics, website assets, logos, and other visual content. The role involves collaborating with account management, marketing teams, and clients to deliver cohesive brand experiences that drive measurable results while ensuring visual consistency across all touchpoints. Qualifications 1-3 years of proven experience in Brand Strategy, Graphic Design, or integrated marketing roles Strong analytical skills with experience in Market Research, Consumer Insights, and Brand Positioning Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) Excellent skills in Typography, Color Theory, Layout Design, and Brand Identity Development Experience in Strategic Thinking, Creative Problem-Solving, and Brand Architecture Strong written and verbal communication skills with exceptional presentation abilities Knowledge of UI/UX design principles, web design, and digital marketing best practices Ability to manage multiple projects simultaneously and meet tight deadlines Bachelor's degree in Marketing, Graphic Design, Visual Arts, Communications, or related field Portfolio showcasing both strategic brand work and diverse design executions is required Experience in digital marketing, advertising agencies, or brand consultancies is preferred Show more Show less

Key Responsibilities Marketplace Management: List, optimize, and manage product catalogues across Amazon, Flipkart, Nykaa, Myntra, etc., ensuring accurate pricing, inventory, and compliance. Advertising & Promotions: Plan and execute paid ad campaigns on marketplace PPC platforms, optimize ROAS & ACoS, and manage promotional events like BBD & Prime Day. Performance Tracking & Reporting: Analyze key KPIs (sales, CTR, conversion rates, AOV, ROAS), generate reports, and optimize pricing and rankings. Inventory & Order Management: Coordinate stock levels, forecast demand, and prevent stockouts/overstocking while managing returns and disputes. Customer & Review Management: Monitor and improve ratings, respond to customer queries/reviews, and enhance brand reputation on marketplaces. Requirements: 2 years of experience in marketplace or e-commerce management. Hands-on experience with Amazon Seller Central, Flipkart Seller Hub, Nykaa Seller Panel, and other platforms. Strong knowledge of marketplace algorithms, SEO, and PPC ads. Analytical mindset with expertise in Excel/Google Sheets and data analysis tools. Experience in running promotions, deals, and festive sales. Knowledge of third-party tools like Helium 10, Jungle Scout, or SellerApp is a plus. Strong problem-solving skills and ability to work in a fast-paced D2C environment. Show more Show less

Social Media Manager/Executive/Specialist Job Description LEVEL: Manager EXPERIENCE: 3 - 6 YEARS Overview This role is part of The Cogent Team for the Social Media Manager position. The work will be vital in developing and implementing client social media strategies. Additionally, we seek a Social Media Manager to produce engaging and creative content for social media channels. You'll be part of a cross-functional team responsible for the entire social media management life cycle, from conception to analysis. Key Responsibilities: Team & Client Management: Manage a portfolio of 20 - 30 clients, including the e-commerce sector, ensuring their social media strategies align with their business goals. Manage 10 to 15 Executives along with another supportive team of content creators, Graphic Designers, Motion Artists etc. Develop and maintain strong relationships with clients, understanding their needs and delivering customized social media solutions. Conduct regular meetings with clients to review performance, discuss strategies, and provide updates. Reporting and monitoring for team work enhancement Social Media Campaigns (SMC): Create, manage, and optimize social media campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn. Develop engaging and innovative content that resonates with target audiences and drives engagement. Monitor, analyze, and report on campaign performance using analytics tools, making data-driven decisions to improve results. Content Creation and Management: Collaborate with the content team to produce high-quality visuals, videos, and written content. Utilize your camera-facing skills to create compelling video content and live streams. Schedule and publish posts, ensuring consistency and alignment with client branding and messaging. Stay updated with the latest social media trends and platform updates to keep strategies fresh and compelling. Strategy Development: Conduct market research to identify trends, opportunities, and competitive analysis. Develop comprehensive social media strategies tailored to clients' unique needs and goals. Implement and adjust strategies based on performance metrics and industry best practices. Community Engagement: Engage with followers, respond to comments and messages, and foster a positive online community. Identify and collaborate with influencers and brand advocates to enhance reach and credibility. Reporting and Analytics: Prepare detailed performance reports for clients, highlighting key metrics, insights, and recommendations. Use analytics tools to track progress and measure the success of social media initiatives. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. Proven experience as a social media marketing Manager or similar role. Strong understanding of social media platforms, algorithms, and best practices. Excellent written and verbal communication skills, Proficiency in social media management tools and platforms Camera-facing skills with the ability to create engaging video content. Creative mindset with the ability to think outside the box. Strong organizational skills and the ability to manage multiple clients and projects simultaneously. Knowledge of SEO and content marketing principles is a plus.

Role: Media Buyer - On Site Location: Jaipur Minimum Experience - 2 to 5 years Key Responsibilities: Plan, launch, and manage high-performing Facebook and Google ad campaigns to drive traffic and boost conversions for e-commerce clients. Track, analyse, and optimise campaign performance to ensure delivery of strong ROI. Work closely with cross-functional teams to align campaigns with broader marketing objectives. Stay current with latest advertising updates, tools, and trends, applying best practices proactively. Oversee ad spend, ensuring efficient budget allocation and cost-effective results. Research competitor strategies and market trends to refine targeting and messaging. Present detailed performance reports and insights to internal teams and stakeholders. Continuously A/B test ad creatives, audiences, and landing pages to enhance campaign performance. Identify growth opportunities through new campaign ideas and strategic experimentation. Partner with creative and product teams to develop compelling, high-converting ad content. Ideal Candidate Traits: 2–5 years of hands-on experience in performance marketing, specifically for e-commerce brands. Proven track record in managing and scaling Facebook campaigns with measurable success. Data-driven mindset with strong analytical abilities—comfortable working with performance metrics. Excellent communicator and team player who thrives in a collaborative environment. Meticulous attention to detail—able to spot and correct even the smallest inconsistencies. Passionate about digital marketing trends and eager to adopt new strategies and tools.

Role: Media Buyer - On Site Location: Jaipur Minimum Experience - 2 to 5 years Key Responsibilities: Plan, launch, and manage high-performing Facebook and Google ad campaigns to drive traffic and boost conversions for e-commerce clients. Track, analyse, and optimise campaign performance to ensure delivery of strong ROI. Work closely with cross-functional teams to align campaigns with broader marketing objectives. Stay current with latest advertising updates, tools, and trends, applying best practices proactively. Oversee ad spend, ensuring efficient budget allocation and cost-effective results. Research competitor strategies and market trends to refine targeting and messaging. Present detailed performance reports and insights to internal teams and stakeholders. Continuously A/B test ad creatives, audiences, and landing pages to enhance campaign performance. Identify growth opportunities through new campaign ideas and strategic experimentation. Partner with creative and product teams to develop compelling, high-converting ad content. Ideal Candidate Traits: 2–5 years of hands-on experience in performance marketing, specifically for e-commerce brands. Proven track record in managing and scaling Facebook campaigns with measurable success. Data-driven mindset with strong analytical abilities—comfortable working with performance metrics. Excellent communicator and team player who thrives in a collaborative environment. Meticulous attention to detail—able to spot and correct even the smallest inconsistencies. Passionate about digital marketing trends and eager to adopt new strategies and tools.

Social Media Manager/Executive/Specialist Job Description LEVEL: Manager EXPERIENCE: 3 - 6 YEARS SALARY: Upto 6 - 7 LPA Overview This role is part of The Cogent Team for the Social Media Manager position. The work will be vital in developing and implementing client social media strategies. Additionally, we seek a Social Media Manager to produce engaging and creative content for social media channels. You'll be part of a cross-functional team responsible for the entire social media management life cycle, from conception to analysis. Key Responsibilities: Team & Client Management: Manage a portfolio of 20 - 30 clients, including the e-commerce sector, ensuring their social media strategies align with their business goals. Manage 10 to 15 Executives along with another supportive team of content creators, Graphic Designers, Motion Artists etc. Develop and maintain strong relationships with clients, understanding their needs and delivering customized social media solutions. Conduct regular meetings with clients to review performance, discuss strategies, and provide updates. Reporting and monitoring for team work enhancement Social Media Campaigns (SMC): Create, manage, and optimize social media campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn. Develop engaging and innovative content that resonates with target audiences and drives engagement. Monitor, analyze, and report on campaign performance using analytics tools, making data-driven decisions to improve results. Content Creation and Management: Collaborate with the content team to produce high-quality visuals, videos, and written content. Utilize your camera-facing skills to create compelling video content and live streams. Schedule and publish posts, ensuring consistency and alignment with client branding and messaging. Stay updated with the latest social media trends and platform updates to keep strategies fresh and compelling. Strategy Development: Conduct market research to identify trends, opportunities, and competitive analysis. Develop comprehensive social media strategies tailored to clients' unique needs and goals. Implement and adjust strategies based on performance metrics and industry best practices. Community Engagement: Engage with followers, respond to comments and messages, and foster a positive online community. Identify and collaborate with influencers and brand advocates to enhance reach and credibility. Reporting and Analytics: Prepare detailed performance reports for clients, highlighting key metrics, insights, and recommendations. Use analytics tools to track progress and measure the success of social media initiatives. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. Proven experience as a social media marketing Manager or similar role. Strong understanding of social media platforms, algorithms, and best practices. Excellent written and verbal communication skills, Proficiency in social media management tools and platforms Camera-facing skills with the ability to create engaging video content. Creative mindset with the ability to think outside the box. Strong organizational skills and the ability to manage multiple clients and projects simultaneously. Knowledge of SEO and content marketing principles is a plus.

Job Title - Performance Marketer [Paid Ad Management & Analysis - Google | Meta lead Generation] Salary - Up to 5 LPA Work Esperance - 1 -2 Years Company Description The Cogent is a trusted partner in digital transformation with half a decade of industry experience. We specialize in delivering comprehensive digital solutions, including marketing, website development, design, and video production. Our robust team of over 60 professionals serves clients across 50 diverse industries, boasting a client retention rate of 98%. Join us to embark on a journey towards exponential growth and amplify your business by 10x. Role Description This is a full-time on-site role for a Performance Marketer located in Jaipur. The Performance Marketer will be responsible for developing and executing digital marketing campaigns, analyzing performance metrics, optimizing strategies to improve ROI, and managing advertising budgets. Day-to-day tasks include keyword research, competitive analysis, A/B testing, and creating performance reports. The role requires close collaboration with the design and content teams to ensure cohesive and effective campaigns. Qualifications Digital Marketing, Online Advertising, and PPC Campaign Management skills Experience in SEO, SEM, and Keyword Research Proficiency in Web Analytics Tools such as Google Analytics Skills in A/B Testing and Conversion Rate Optimization (CRO) Ability to analyze performance data and generate actionable insights Strong communication and teamwork abilities Previous experience in a similar role is advantageous Bachelor's degree in Marketing, Business, or related field

Job Opening: Full-Time Video Editor Location: Jaipur (On-Site) Type: Full-Time About The Role The Cogent is seeking a talented and imaginative Video Editor to join our creative team in Jaipur. This is a full-time, on-site role ideal for someone passionate about visual storytelling and up-to-date with the latest trends in short-form video content. You’ll be editing content for platforms like Instagram Reels , YouTube Shorts , and podcasts , so experience in dynamic, social-first video editing is a must. Proficiency in tools such as Adobe Premiere Pro, After Effects, and Cap Cut is essential. Key Responsibilities Edit engaging short-form video content for Instagram, YouTube, and other social platforms Produce high-quality podcast videos with clean cuts, synced audio, and visual polish Incorporate transitions, motion graphics, subtitles , and special effects creatively Handle audio editing —balancing music, dialogue, and ambient effects Stay updated and implement current editing trends and viral video formats Collaborate closely with the creative team for content planning and execution Required Skills & Qualifications Proven experience with Adobe Premiere Pro, After Effects , and CapCut Solid understanding of sound design and audio-video syncing Demonstrated ability to edit both video and audio podcast formats Keen awareness of social media editing trends , especially for reels and shorts Strong sense of timing, pacing, and visual storytelling Attention to detail and ability to deliver on tight deadlines If you're ready to craft scroll-stopping videos and bring creative ideas to life, we’d love to see your portfolio! Apply now and be part of a fast-paced, content-driven team at The Cogent .

Job Opening: Full-Time Video Editor Location: Jaipur (On-Site) Type: Full-Time About The Role The Cogent is seeking a talented and imaginative Video Editor to join our creative team in Jaipur. This is a full-time, on-site role ideal for someone passionate about visual storytelling and up-to-date with the latest trends in short-form video content. You’ll be editing content for platforms like E- commerce Product Shoot, Instagram Reels , YouTube Shorts , and podcasts , so experience in dynamic, social-first video editing is a must. Proficiency in tools such as Adobe Premiere Pro, After Effects, and Cap Cut is essential. Key Responsibilities Edit engaging short-form video content for Instagram, YouTube, and other social platforms Produce high-quality podcast videos with clean cuts, synced audio, and visual polish Incorporate transitions, motion graphics, subtitles , and special effects creatively Handle audio editing —balancing music, dialogue, and ambient effects Stay updated and implement current editing trends and viral video formats Collaborate closely with the creative team for content planning and execution Required Skills & Qualifications Proven experience with Adobe Premiere Pro, After Effects , and CapCut Solid understanding of sound design and audio-video syncing Demonstrated ability to edit both video and audio podcast formats Keen awareness of social media editing trends , especially for reels and shorts Strong sense of timing, pacing, and visual storytelling Attention to detail and ability to deliver on tight deadlines If you're ready to craft scroll-stopping videos and bring creative ideas to life, we’d love to see your portfolio! Apply now and be part of a fast-paced, content-driven team at The Cogent .

As an Assistant Manager Sales & Marketing based in Jaipur, Rajasthan, with 2-5 years of experience (preferably in Sales & Marketing in Digital Marketing & Technology Development), you will play a critical role in driving business growth through lead generation, client engagement, and strategic sales initiatives in the field of Digital Marketing including SEO, SMM, & Performance Marketing. Your responsibilities will include identifying and qualifying potential clients through research, networking, and digital channels for lead generation & prospecting. Maintaining consistent communication with leads and existing clients to nurture relationships and close deals for sales outreach & follow-ups. Scheduling and conducting meetings with potential clients to understand their requirements and present our services/products for client meetings & calls. Developing compelling presentations, pitch decks, and proposals tailored to client needs for proposal creation. Staying updated on industry trends, competitor activities, and market opportunities to refine sales strategies for market research. Maintaining accurate records of client interactions, sales pipeline, and revenue projections for reporting. Key skills and requirements for this role include strong communication and negotiation skills with proficiency in English communication. Experience in B2B, B2C, & D2C sales, preferably in digital marketing. Proficiency in CRM tools, MS Office, and presentation software. Self-motivated, target-driven, and results-oriented with the ability to work independently and in a team. The perks and benefits of this position include a competitive salary & incentives, growth opportunities in a fast-paced environment, and training & development programs. If you are ready to join a team where your skills and ideas matter, apply now and help shape the future of technology-driven digital marketing!,

You are a dynamic Assistant Manager in Sales & Marketing with 2-5 years of experience, preferably in Digital Marketing & Technology Development. Your role involves driving business growth through lead generation, client engagement, and strategic sales initiatives in the field of Digital Marketing (SEO, SMM, & Performance Marketing). Your responsibilities include identifying and qualifying potential clients, maintaining communication with leads and clients, scheduling and conducting client meetings, creating compelling proposals, conducting market research, and maintaining accurate records of client interactions and revenue projections. Key Skills & Requirements: - Strong communication and negotiation skills with proficiency in English. - Experience in B2B, B2C & D2C sales, preferably in digital marketing. - Proficiency in CRM tools, MS Office, and presentation software. - Self-motivated, target-driven, and results-oriented. - Ability to work independently and in a team. Perks & Benefits: - Competitive salary & incentives. - Growth opportunities in a fast-paced environment. - Training & development programs. If you are ready to join a team where your skills and ideas matter, apply now and be a part of shaping the future of technology-driven digital marketing!,

Social Media Manager/Executive/Specialist Job Description LEVEL: Manager / Executive EXPERIENCE: 3 - 6 YEARS SALARY: Up to 3 - 7 LPA Overview This role is part of The Cogent Team for the Social Media Manager position. The work will be vital in developing and implementing client social media strategies. Additionally, we seek a Social Media Manager & Executive to produce engaging and creative content for social media channels. You'll be part of a cross-functional team responsible for the entire social media management life cycle, from conception to analysis. Key Responsibilities: Team & Client Management: Manage a portfolio of 20 - 30 clients, including the e-commerce sector, ensuring their social media strategies align with their business goals. Manage 10 to 15 Executives along with another supportive team of content creators, Graphic Designers, Motion Artists etc. Develop and maintain strong relationships with clients, understanding their needs and delivering customized social media solutions. Conduct regular meetings with clients to review performance, discuss strategies, and provide updates. Reporting and monitoring for team work enhancement Social Media Campaigns (SMC): Create, manage, and optimize social media campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn. Develop engaging and innovative content that resonates with target audiences and drives engagement. Monitor, analyze, and report on campaign performance using analytics tools, making data-driven decisions to improve results. Content Creation and Management: Collaborate with the content team to produce high-quality visuals, videos, and written content. Utilize your camera-facing skills to create compelling video content and live streams. Schedule and publish posts, ensuring consistency and alignment with client branding and messaging. Stay updated with the latest social media trends and platform updates to keep strategies fresh and compelling. Strategy Development: Conduct market research to identify trends, opportunities, and competitive analysis. Develop comprehensive social media strategies tailored to clients' unique needs and goals. Implement and adjust strategies based on performance metrics and industry best practices. Community Engagement: Engage with followers, respond to comments and messages, and foster a positive online community. Identify and collaborate with influencers and brand advocates to enhance reach and credibility. Reporting and Analytics: Prepare detailed performance reports for clients, highlighting key metrics, insights, and recommendations. Use analytics tools to track progress and measure the success of social media initiatives. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. Proven experience as a social media marketing Manager or similar role. Strong understanding of social media platforms, algorithms, and best practices. Excellent written and verbal communication skills, Proficiency in social media management tools and platforms Camera-facing skills with the ability to create engaging video content. Creative mindset with the ability to think outside the box. Strong organizational skills and the ability to manage multiple clients and projects simultaneously. Knowledge of SEO and content marketing principles is a plus.

Job Title - Performance Marketer [Paid Ad Management & Analysis - Google | Meta lead Generation] Salary - Up to 5 LPA Work Experience - 1 -2 Years Company Description The Cogent is a trusted partner in digital transformation with half a decade of industry experience. We specialize in delivering comprehensive digital solutions, including marketing, website development, design, and video production. Our robust team of over 60 professionals serves clients across 50 diverse industries, boasting a client retention rate of 98%. Join us to embark on a journey towards exponential growth and amplify your business by 10x. Role Description This is a full-time on-site role for a Performance Marketer located in Jaipur. The Performance Marketer will be responsible for developing and executing digital marketing campaigns, analyzing performance metrics, optimizing strategies to improve ROI, and managing advertising budgets. Day-to-day tasks include keyword research, competitive analysis, A/B testing, and creating performance reports. The role requires close collaboration with the design and content teams to ensure cohesive and effective campaigns. Qualifications Digital Marketing, Online Advertising, and PPC Campaign Management skills Experience in SEO, SEM, and Keyword Research Proficiency in Web Analytics Tools such as Google Analytics Skills in A/B Testing and Conversion Rate Optimization (CRO) Ability to analyze performance data and generate actionable insights Strong communication and teamwork abilities Previous experience in a similar role is advantageous Bachelor's degree in Marketing, Business, or related field

Job Title: Shopify Developer Location: Jaipur, Rajasthan | Job Type: Full-Time (On-site) | 6 days Working Salary Range: ₹30,000 – ₹50,000 per month | Experience Required: 2 to 5 years About The Cogent The Cogent is a forward-thinking digital solutions company focused on delivering high-quality e-commerce experiences. We are expanding our team and seeking an experienced Shopify Developer who thrives in a dynamic and collaborative environment. As a Shopify Developer, you will be responsible for developing, customizing, and optimizing Shopify stores to meet client specifications. You will work closely with cross-functional teams to deliver seamless, user-friendly e-commerce solutions. Key Responsibilities Design, develop, and maintain custom Shopify websites. Implement and modify themes, templates, and third-party applications. Integrate APIs and ensure flawless functionality of Shopify platforms. Debug issues and optimize store performance. Work collaboratively with designers, marketers, and project managers. Stay current with Shopify platform updates and e-commerce trends. Ensure SEO best practices and site speed optimizations. Contribute to WordPress-based projects when needed. Required Skills & Qualifications 2 to 3+ years of hands-on experience in Shopify and WordPress development. Proficiency in Liquid, HTML, CSS, JavaScript, and jQuery. In-depth understanding of e-commerce UX/UI best practices. Experience integrating payment gateways and APIs with Shopify. Familiarity with version control systems (Git) and Agile workflows (preferred). Strong analytical, debugging, and problem-solving skills. Excellent verbal and written communication abilities.

Job Title: E-commerce Executive Location: Jaipur, Rajasthan Company: The Cogent Salary: Up to ₹4 LPA Contact: 📞 9610957575 📧 hr@thecogent.in About Us The Cogent is a Jaipur-based performance marketing agency helping top D2C brands scale their Shopify stores through data-backed strategies. We are hiring an E-commerce Executive who will assist in Conversion Rate Optimization (CRO) and Retention Marketing for our Shopify clients. Key Responsibilities Conversion Rate Optimization (CRO): Audit Shopify stores to identify opportunities for higher conversions. Optimize product pages, checkout flows, and landing pages. Conduct A/B testing and analyze results using tools like Hotjar, Google Analytics, and VWO. Work with designers and developers to implement conversion improvements. Retention Marketing: Plan and execute email, WhatsApp, and SMS campaigns to increase repeat purchases. Manage customer segmentation and personalize campaigns using Klaviyo, Omnisend, or similar tools. Track and optimize campaign performance to improve CLTV (Customer Lifetime Value). E-commerce Operations: Update products, banners, and offers on Shopify stores. Monitor daily store performance and report insights. Coordinate with creative and marketing teams to ensure campaigns are executed smoothly. Requirements 1–2 years of experience in e-commerce marketing or store management (Shopify preferred). Knowledge of CRO tools (Google Optimize, Hotjar, VWO). Experience with email/WhatsApp marketing platforms. Analytical mindset with attention to detail. Strong communication and coordination skills. Perks Work directly with fast-growing D2C brands. Learn advanced CRO and retention strategies. Collaborative and growth-focused environment.

Social Media Manager/Specialist Job Description LEVEL: Manager EXPERIENCE: 3 - 6 YEARS SALARY: Up to 3 - 7 LPA Overview This role is part of The Cogent Team for the Social Media Manager position. The work will be vital in developing and implementing client social media strategies. Additionally, we seek a Social Media Manager & Executive to produce engaging and creative content for social media channels. You'll be part of a cross-functional team responsible for the entire social media management life cycle, from conception to analysis. Key Responsibilities: Team & Client Management: Manage a portfolio of 20 - 30 clients, including the e-commerce sector, ensuring their social media strategies align with their business goals. Manage 10 to 15 Executives along with another supportive team of content creators, Graphic Designers, Motion Artists etc. Develop and maintain strong relationships with clients, understanding their needs and delivering customized social media solutions. Conduct regular meetings with clients to review performance, discuss strategies, and provide updates. Reporting and monitoring for team work enhancement Social Media Campaigns (SMC): Create, manage, and optimize social media campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn. Develop engaging and innovative content that resonates with target audiences and drives engagement. Monitor, analyze, and report on campaign performance using analytics tools, making data-driven decisions to improve results. Content Creation and Management: Collaborate with the content team to produce high-quality visuals, videos, and written content. Utilize your camera-facing skills to create compelling video content and live streams. Schedule and publish posts, ensuring consistency and alignment with client branding and messaging. Stay updated with the latest social media trends and platform updates to keep strategies fresh and compelling. Strategy Development: Conduct market research to identify trends, opportunities, and competitive analysis. Develop comprehensive social media strategies tailored to clients' unique needs and goals. Implement and adjust strategies based on performance metrics and industry best practices. Community Engagement: Engage with followers, respond to comments and messages, and foster a positive online community. Identify and collaborate with influencers and brand advocates to enhance reach and credibility. Reporting and Analytics: Prepare detailed performance reports for clients, highlighting key metrics, insights, and recommendations. Use analytics tools to track progress and measure the success of social media initiatives. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. Proven experience as a social media marketing Manager or similar role. Strong understanding of social media platforms, algorithms, and best practices. Excellent written and verbal communication skills, Proficiency in social media management tools and platforms Camera-facing skills with the ability to create engaging video content. Creative mindset with the ability to think outside the box. Strong organizational skills and the ability to manage multiple clients and projects simultaneously. Knowledge of SEO and content marketing principles is a plus.