Social Media Marketing Specialist

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist located in Bengaluru. The Social Media Marketing Specialist will be responsible for developing, implementing, and managing social media strategies to increase brand awareness and engagement. Daily tasks include creating and curating social media content, monitoring social media channels, and analyzing performance metrics to optimize campaigns. In addition, the role entails collaborating with the marketing team to ensure the alignment of social media activities with broader marketing strategies.

Job Description:- Develop and implement effective social media strategies to increase brand awareness, engagement, and customer loyalty.

Content Creation: Create engaging content for social media platforms (e.g., posts, images, videos, stories, etc.) in line with brand guidelines.

Platform Management: Manage and update social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), ensuring consistency in brand voice and tone.

Community Engagement: Respond to comments, messages, and interactions from followers to build a loyal community and foster positive relationships.

Analytics & Reporting: Monitor, analyze, and report on social media performance metrics (e.g., reach, engagement, conversions) using tools like Google Analytics, Hootsuite, or Sprout Social.

Trend Monitoring: Stay updated on industry trends, platform changes, and emerging social media tools to ensure the brand remains relevant.

Collaboration: Work closely with marketing, design, and content teams to align social media initiatives with broader business objectives and campaigns.

Brand Advocacy: Promote and maintain the brand's online presence, ensuring content resonates with the target audience and supports the overall brand strategy.

Crisis Management: Handle negative feedback or social media crises swiftly and professionally.

Requirements

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: Proven experience (1-3 years) in managing social media accounts and executing successful campaigns for brands or companies.

Skills:

Excellent writing, editing, and communication skills.

Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

Basic understanding of SEO and online marketing.

Creativity: Strong visual and creative skills to produce engaging content that aligns with the brand.

• Adaptability: Ability to work in a fast-paced environment and adapt to changing social media trends and platform updates.

Qualifications

• Proven skills in Social Media Marketing and Social Media Content Creation
• Proficiency in Digital Marketing and Marketing techniques
• Strong Communication skills, both written and verbal
• Experience with social media management tools and analytics
• Ability to work collaboratively with a team and manage multiple projects
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in the education sector is a plus

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person