Social Media Marketing Specialist

--------------------------------

Compensation & Work Details

--------------------------------

Employment Type:

Location:

Experience Required:

Working Hours:

Work Hours

Salary Range:

No of Openings:

-----------------

About the Role

-----------------

We're looking for a creative, results-driven Social Media Marketing Specialist who can capture attention, drive engagement, and convert audiences across every major platform. This isn't just about posting content—it's about creating campaigns that make people stop scrolling, click, and take action.

You'll be responsible for developing and executing social media strategies across Pinterest, Facebook, Instagram, YouTube, LinkedIn, Reddit, Quora, and other emerging platforms. This role requires someone who understands what makes content go viral, knows how to speak to US audiences, and can turn ideas into compelling visual stories.

-------------------

Key Responsibilities

--------------------

=> Create and manage engaging content across all major social media platforms (Pinterest, Facebook, Instagram Reels/Stories, YouTube Shorts, LinkedIn, TikTok)

=> Develop marketing strategies for non-traditional platforms including Reddit, Quora, and other community-driven channels

=> Write compelling copy that resonates with US-based audiences and drives conversions

=> Design eye-catching social media graphics using Canva and similar tools

=> Develop content calendars and maintain consistent posting schedules

=> Monitor trends and adapt strategies to maximize reach and engagement

=> Analyze performance metrics and optimize campaigns based on data

=> Collaborate with team members to align social media efforts with overall marketing goals

----------------------------

Must-Have Qualifications

----------------------------

1. Excellent Communication Skills (Non-Negotiable)

You will be working exclusively on US-based projects. This means:

• Fluent, natural English communication (written and verbal)
• Understanding of American culture, trends, and communication style
• Ability to write in a voice that connects with US audiences

2. Exceptional Writing Skills (Non-Negotiable)

• Craft hooks that stop the scroll
• Write captions, posts, and ad copy that convert
• Adapt tone and style for different platforms and audiences
• Error-free grammar and compelling storytelling ability

3. Creative Thinking (Non-Negotiable)

• Generate original ideas that stand out in crowded feeds
• Think beyond templates—create content that feels fresh and authentic
• Understand what makes people click, share, and engage
• Stay ahead of trends and bring innovative approaches to campaigns

4. Strong Design Sense (Non-Negotiable)

• Create visually appealing social media graphics in Canva
• Select appropriate colors, fonts, and layouts that align with brand identity
• Choose music, images, and video clips that enhance the message
• Understand platform-specific design requirements (aspect ratios, dimensions, best practices)

------------------------

Ideal Candidate Profile

------------------------

You're perfect for this role if you:

1. Live and breathe social media—you know what's trending before it goes viral
2. Can create a Pinterest board that drives traffic, an Instagram Reel that gets shares, and a Reddit post that sparks conversation
3. Write copy that makes people say "this is exactly what I needed"
4. Have a portfolio that proves you can create scroll-stopping content
5. Are self-motivated and can manage multiple campaigns simultaneously
6. Think strategically about growth, not just vanity metrics

-----------------------------

What We're NOT Looking For

-----------------------------

1. Someone who just schedules posts without strategy
2. Generic, template-based content creators
3. People who only know one or two platforms
4. Those who can't write for US audiences

5. Poor communication and English skills

6. Lack of creativity and understanding—no unique perspective or original thinking

7. Someone who is not analytical and doesn't track or learn from performance data

----------------

Hiring Process

----------------

Step 1:

Step 2:

Step 3:

Step 4:

Step 5: