Social Media Marketing Specialist

Job Title: Facebook AdWords Specialist

Experience- Min. 4 Years or more

Salary- 10.00 to 12.00 LPA

Job Location-Powai,Mumbai

About the Company- Our client is more than a decade old MNC and headquartered in Melbourne, Australia, is a leading manufacturer of a Premium range of IT Peripherals, consumer electronics and mobility products.

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All the products are researched & developed in house by their R&D team. An industry first, most of their products are backed by LIFE TIME WARRANTY, which reflects the confidence they have in their end to end research, engineering and manufacturing capabilities.

Products-USB Products, Laptop Docking stations, Cables and Adapter, Notebook charge & store, charging and power, Audio and Video products, Thunderbolt 3 products etc.

Responsibilities

• Proficiently manage Facebook Ads manager aggressively for ROI driven campaigns and to reach out to relevant target group

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns

• Track, report, and analyze website/app analytics to uncover insights to drive new initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies

• Optimize copy and landing pages for marketing campaigns.

• Work with Brand, Creative and Category teams to create and optimize creatives required for

marketing campaigns

• Research and analyze competitor advertising links

• Continually optimize for CAC and ROI while drive acquisitions and retentions to scale profitable revenue growth

Requisite

• Proven Facebook Performance Marketing experience and success managing

campaigns to drive revenue through performance optimization.

• Well-versed in performance marketing, conversion, and online customer

acquisition

• Up-to-date with the latest trends and best practices in search engine

marketing

• Experience with website and app analytics tools (e.g, Moengage, Appsflyer/

Branch etc.)

Strong analytical skills and experience generating reports

• Familiarity with A/B and multivariate experiments

Desired Candidate Profile

• BE/BTECH/MCA/BBM/BSC-IT/BMS with 4-5 years of relevant experience in SEM / Google AdWords / PPC Campaigns.
• Exceptional written and verbal English communication skills.
• Self-motivated with proactive attitude, strong organizational and interpersonal skills.

Candidates can mail their CVs to sumit.kalra@talentcorner.in