Digital Marketing Manager (360°)
Location: Mumbai, India · Department: Marketing · Employment Type: Full-time · Reports to: Head of Growth / CEO
Role Summary
- We’re looking for a strategic, hands-on Digital Marketing Manager to lead 360° growth across SEO, SEM, Social, Email, and Content. You will own the marketing strategy, manage a high-performing team, and partner with Sales & Creative to deliver measurable pipeline, revenue, and brand lift.
Key Responsibilities
1) Strategy & Leadership
- Develop and execute comprehensive, multi-channel digital strategies aligned to business goals and revenue targets.
- Lead, mentor, and scale a team of performance marketers, SEO specialists, content creators, and designers.
- Own the marketing plan, calendar, budgets, and channel mix; prioritize high-ROI initiatives.
- Set, monitor, and report on KPIs/OKRs (traffic, leads, MQLs/SQLs, CAC, ROI), driving continuous improvement.
2) Client / Stakeholder Management
- Serve as primary point of contact for key accounts/internal stakeholders; translate goals into actionable digital roadmaps.
- Present strategies, experiments, and results clearly to executive and non-technical audiences.
- Build trusted relationships through proactive communication, insights, and consistent delivery.
3) Performance Marketing (SEM)
- Plan, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and Display.
- Own keyword research, audience segmentation, bidding strategies, A/B testing, and creative/ad copy.
- Track and improve CPC, CTR, CVR, CPL, and ROAS; maintain rigorous budget pacing and QA.
4) SEO (On-Page, Off-Page, Technical)
- Lead keyword strategy, content optimization, internal linking, and SERP feature targeting.
- Oversee technical SEO with devs (Core Web Vitals, site architecture, schema, crawl/index).
- Drive authority via digital PR/backlinks; maintain healthy rankings and organic share.
5) Social Media (Organic + Paid)
- Own the channel strategy for LinkedIn, Instagram, Facebook, X, YouTube, TikTok (as relevant).
- Guide the content calendar, creative standards, and community engagement.
- Run paid social (audiences, creatives, budgeting), optimizing for reach, engagement, leads.
6) Content & Creative Direction
- Partner with designers/copywriters to produce high-impact ads, landing pages, videos, case studies, and blogs.
- Ensure brand voice, visual identity, and messaging consistency across all touchpoints.
- Maintain a structured test-and-learn roadmap for creatives and landing pages.
7) Analytics & Reporting
- Implement and maintain tracking via GA4, GTM, pixels, and offline conversions where applicable.
- Build dashboards (Looker Studio/Data Studio) and deliver insight-driven reports with clear next steps.
- Stay current with platform changes, tools, and best practices; upskill the team.
KPIs / Success Metrics
- Pipeline & Revenue: MQLs/SQLs, Opportunity value influenced, ARR/MRR impact
- Efficiency: CAC, CPL/CPM/CPC, ROAS, blended MER
- Acquisition & Engagement: Organic traffic, rankings, CTR/CVR, time on page, bounce rate
- Social & Content: Followers/reach, engagement rate, video watch-through, content leads
- Operational Excellence: On-time campaign delivery, test velocity, data accuracy
Required Qualifications
- 5–9+ years in digital marketing with proven ownership of multi-channel growth and budgets.
- Demonstrated team leadership (hiring, mentoring, performance management).
- Hands-on expertise in SEM (Search/Display/YouTube) and SEO (on/off/technical).
- Strong command of GA4, GTM, Google Ads, Microsoft Ads, and paid social platforms.
- Advanced Excel/Sheets skills and the ability to translate data into action.
- Excellent communication, presentation, and stakeholder management.
Nice-to-Have
- Certifications: Google Ads, GA4, Meta Blueprint, HubSpot.
- Experience with B2B funnels, lead scoring, and marketing automation (HubSpot/Marketo/Mailchimp).
- Familiarity with CRO tools (Hotjar/Clarity, Optimizely/VWO), SEO suites (Ahrefs/SEMrush), and BI (Looker Studio, Power BI).
- Basic HTML/CSS or landing-page builders (Webflow/Unbounce).
Tool Stack (Indicative)
- Ads & Social: Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, YouTube
- SEO & Content: GA4, GSC, Ahrefs/SEMrush, Screaming Frog, Surfer/Frase
- Analytics & CRO: GTM, Looker Studio, Hotjar/Clarity, A/B testing tools
- Automation & CRM: HubSpot/Marketo, Mailchimp; Salesforce/HubSpot CRM
- Collaboration: Asana/Jira, Notion, Slack, Figma
What We Offer
- Competitive salary + performance incentives
- Opportunity to lead end-to-end growth with real ownership
- Learning budget & certifications support
- Collaborative culture with clear growth paths
How to apply : Send email your resume and portfolio to : hiring@cubezix.com
