Digital Marketing Manager

Evergo Tours is a fast-growing organization in the tourism sector, committed to delivering high-quality travel experiences and exceptional customer service to clients across the globe. We believe in creativity, innovation, and a passion for excellence. As part of our continued growth, we are seeking an experienced and strategic Digital Marketing Manager to lead our global digital initiatives and brand presence.

Job Summary:

We are looking for a highly experienced, dynamic, and visionary Digital Marketing Manager to lead all aspects of our digital marketing operations. The selected candidate will oversee strategy, execution, and optimization of marketing campaigns across multiple digital channels — including Google Ads, Meta Ads, SEO, social media, email, WhatsApp, and website marketing — to build brand awareness and drive international customer engagement.

This is a senior leadership position, offering excellent growth potential and an attractive compensation package for the right candidate capable of heading the company’s entire digital marketing function.

Key Responsibilities:

• Develop, implement, and manage a comprehensive digital marketing strategy aligned with company goals.
• Lead and oversee campaigns across:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook, Instagram)
• LinkedIn Ads & Marketing
• SEO (On-page, Off-page, Technical)
• Social Media Management (Facebook, Instagram, LinkedIn, YouTube, X, TikTok, etc.)
• Email Marketing Campaigns (newsletters, automation, drip campaigns)
• WhatsApp Marketing & WhatsApp API-based communication
• Website marketing and optimization for lead generation and conversions.
• Plan and manage monthly marketing budgets and ensure cost-effective ad performance with measurable ROI.
• Oversee the design, content creation, and publishing of digital content across platforms.
• Analyze web traffic, conversion rates, and campaign performance using Google Analytics and similar tools.
• Manage CRM-based lead generation, nurturing, and automation systems.
• Coordinate with designers, content creators, and technical teams to deliver cohesive and engaging campaigns.
• Monitor market trends, competitor activity, and platform updates to refine strategy.
• Present performance reports and actionable insights to senior management.
• Lead, mentor, and develop the in-house digital team to ensure consistent innovation and execution excellence.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business Administration, Digital Media, or related field.
• Minimum 5–8 years of professional experience in digital marketing, with at least 3 years in a managerial or leadership capacity.
• Proven expertise in:
• Google Ads & Meta Ads Management
• SEO Optimization (Technical + Content-based)
• Social Media Strategy & Content Planning
• Email Marketing Tools (Mailchimp, Sendinblue, etc.)
• WhatsApp Marketing & API Integration
• Website Management (WordPress or similar CMS)
• LinkedIn Marketing & Lead Generation
• Strong understanding of analytics tools (Google Analytics, Search Console, Data Studio, etc.).
• Excellent English communication skills — verbal and written.
• Strong leadership, analytical, and decision-making abilities.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Experience in the travel and tourism industry is a strong advantage.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person