2 - 7 years

1 - 5 Lacs

Posted:19 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Summary

Social Media & Digital Marketing Manager

Key Responsibilities

Digital Advertising & Campaign Management

  • Plan, create, execute, and optimize paid campaigns on

    Google Ads, Meta Ads (Facebook, Instagram)

    , and other digital platforms.
  • Manage end-to-end campaign lifecycle including budgeting, targeting, creatives, A/B testing, and performance optimization.
  • Monitor ROI, CPL, CPA, and conversion metrics to ensure maximum performance.

Social Media Management

  • Develop and implement social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
  • Create content calendars and manage regular posting schedules.
  • Engage with followers, respond to comments/messages, and build brand presence online.

Content Creation & Video Editing

  • Create high-quality content including posts, reels, videos, banners, and creatives.
  • Edit videos for social media, ads, and promotional campaigns.
  • Coordinate with internal teams for branding, messaging, and storytelling.

Analytics & Reporting

  • Track, analyze, and report campaign performance using tools such as

    Google Analytics, Meta Business Suite

    , and other dashboards.
  • Provide actionable insights and recommendations based on data.
  • Prepare weekly/monthly performance reports for management.

Website & SEO Management

  • Manage and update company website content, landing pages, and campaign pages.
  • Coordinate SEO activities including on-page optimization, keywords, and performance tracking.
  • Ensure website performance, user experience, and lead generation optimization.

Brand & Digital Strategy

  • Plan and execute digital marketing strategies aligned with business goals.
  • Stay updated with the latest digital marketing trends, tools, and platform updates.
  • Collaborate with sales and design teams to support lead generation and brand growth.

    Role & responsibilities

Preferred candidate profile

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