Digital Marketing Manager

Job Summary

Social Media & Digital Marketing Manager

Key Responsibilities

Digital Advertising & Campaign Management

• Plan, create, execute, and optimize paid campaigns on

  Google Ads, Meta Ads (Facebook, Instagram)

  , and other digital platforms.
• Manage end-to-end campaign lifecycle including budgeting, targeting, creatives, A/B testing, and performance optimization.
  
• Monitor ROI, CPL, CPA, and conversion metrics to ensure maximum performance.
  

Social Media Management

• Develop and implement social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
  
• Create content calendars and manage regular posting schedules.
  
• Engage with followers, respond to comments/messages, and build brand presence online.
  

Content Creation & Video Editing

• Create high-quality content including posts, reels, videos, banners, and creatives.
  
• Edit videos for social media, ads, and promotional campaigns.
  
• Coordinate with internal teams for branding, messaging, and storytelling.
  

Analytics & Reporting

• Track, analyze, and report campaign performance using tools such as

  Google Analytics, Meta Business Suite

  , and other dashboards.
• Provide actionable insights and recommendations based on data.
  
• Prepare weekly/monthly performance reports for management.
  

Website & SEO Management

• Manage and update company website content, landing pages, and campaign pages.
  
• Coordinate SEO activities including on-page optimization, keywords, and performance tracking.
  
• Ensure website performance, user experience, and lead generation optimization.
  

Brand & Digital Strategy

• Plan and execute digital marketing strategies aligned with business goals.
  
• Stay updated with the latest digital marketing trends, tools, and platform updates.
  
• Collaborate with sales and design teams to support lead generation and brand growth.

  Role & responsibilities

Preferred candidate profile