Category Head

Job Description

Company Overview At Sid’s Farm, we are a dedicated D2C brand committed to delivering 100% pure dairy products of the highest quality. Every drop of milk and product we offer embodies our promise of purity, quality, and safety. Founded in 2013 and named after our founder’s son, Sid, our company reflects a father’s commitment to providing the best for families and future generations. What began as a service to a few families has grown into a proud community, now serving over 25,000 families. Our employees are our greatest Cheerleaders and Assets, and we are committed to fostering a culture of Growth and Development. We provide ample opportunities for professional advancement, ongoing training, and mentorship to help our team members reach their full potential. At Sid’s Farm, we are passionate about ensuring that every product we create meets the highest standards for you and your loved ones. We also create a workplace where our employees can thrive and contribute meaningfully. We are growing like never before, expanding our horizons in Hyderabad, Bangalore, and a few more locations soon. We are a solid family of 500+ employees looking forward to more Culture Champions to enable every individual’s growth story. Role Summary Position: Category Manager Experience: 2+ Years Location: Hyderabad (On-site). We are seeking an experienced and result-oriented Category Manager to drive the sales and growth across our product portfolio (primarily ghee) in modern trade, e-commerce, and key institutional channels. The ideal candidate will be responsible for managing our key accounts' sales, building strategic partnerships, driving sales targets, and ensuring optimal brand visibility and placement. Responsibilities Develop and manage strategic relationships with key accounts (modern trade retailers, wholesalers, and institutions) Drive category growth and sales volume for all the products (primarily ghee) across assigned accounts. Negotiate and finalize annual business plans, including sales targets, promotions, margins, and activation calendars. Monitor stock levels, sales performance, and payment cycles. Work closely with marketing and trade marketing teams to implement in-store branding and promotions. Analyze sales trends, customer preferences, and competitor activities to identify growth opportunities. Ensure execution of visibility elements and planogram compliance across accounts. Prepare and present regular business reviews and performance reports for internal and external stakeholders. Coordinate with logistics, supply chain, and finance teams to ensure smooth order fulfillment and payment reconciliation. Qualifications And Skills Graduate/MBA in Sales, Marketing, or Business Administration. 2+ years of experience in FMCG sales, preferably in dairy categories. Proven track record in handling modern trade/key accounts. Familiarity with retail dynamics and category management in dairy or similar products. Key Traits Strong negotiation and relationship management skills. Analytical and data-driven decision-making abilities. Excellent communication and presentation skills. Strategic thinking with strong execution capabilities. Proficiency in MS Excel, PowerPoint, and CRM tools. High ownership and accountability. Self-motivated with a customer-first attitude. Passion for FMCG/Dairy industry and product knowledge. Benefits Competitive salary and performance-based incentives. Opportunity to be a key player in the growth of a high-impact D2C brand. Collaborative and dynamic work environment focused on innovation and community engagement. Health and wellness benefits. Why Sid’s Farm? Working at a Farm is fun, and not quite literally. But here we go with all the reasons that will help you choose Sid’s Farm as your preferred workplace. Innovative Culture - With a commitment to quality and innovation, you’ll be part of a forward-thinking team that values fresh ideas and approaches with a new vision to act upon. If you’re passionate about high-quality dairy products and ideas, working at Sid's Farm allows you to be part of a team that shares that commitment and creativity. Sustainability Focus - Sid's Farm prioritizes sustainable practices, allowing employees to contribute to environmentally friendly initiatives and feel good about their impact. Visit our Farm to gain a deeper understanding of what we do. Growth Opportunities - As a growing company, there are ample chances for career advancement and professional development, allowing you to evolve alongside the business as you would be handling every aspect of the business. Working in a growing D2C Brand just elevates your learning curve by leaps and bounds. Community Engagement - Sid's Farm actively engages with local communities, providing employees with opportunities to participate in outreach programs and make a difference. Strong Values - The company emphasizes transparency, integrity, and customer satisfaction, fostering a positive and ethical work environment. Doing what you love - Here you will always end up doing what you love and in a more liberal way. Ideas and actions have no boundaries here as long as you have figured it all out. How to Apply? If this role excites you to join our Evolving Journey at Sid’s Farm, we look forward to your addition to our Sid’s Farm family. Let us create some magic together. Do send us your updated resume to careers@sidsfarm.com In the meantime, we invite you to dive into our world by following us on Instagram and LinkedIn. There, you can explore our vibrant community, get a behind-the-scenes look at our farm, and stay updated on all the exciting things happening at Sid's Farm. 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