Social Media Marketing Specialist

6 years

0 Lacs

Posted:18 hours ago| Platform: Linkedin logo

Apply

Work Mode

Remote

Job Type

Full Time

Job Description

About WebPros

WebPros is committed to empowering businesses worldwide through cutting-edge solutions in web hosting, billing automation, infrastructure, server management, and online marketing. Since our founding in 2017, we’ve rapidly grown into a global leader, expanding our robust portfolio to include industry-defining brands such as cPanel & WHM, Plesk, WHMCS, SolusVM, NIXStats, XOVI, SocialBee, and Sitejet.Today, we power 85 million+ websites across 900,000+ servers worldwide, backed by a 600+ strong team of dedicated professionals spanning multiple continents. At WebPros, we embrace a fully remote, borderless workplace with a focus on flexibility, autonomy, and work-life balance. Whether you prefer working from a bustling city hub or a quiet home office, we enable our teams to thrive from anywhere while staying deeply connected through our strong collaborative culture.

Your Role

Strategy & Channel Ownership

  • Challenge, define, and prioritize the multi-brand social strategy and channel mix (LinkedIn, X/Twitter, YouTube, Facebook/Instagram, communities, and emerging) to ladder up to awareness, consideration, demand, and advocacy - anchored in audience insights and competitive social listening.
  • Build brand- and channel-specific playbooks (voice, narrative pillars, post types, cadences, moderation) with clear hypotheses and a learning agenda; refresh quarterly based on data and social listening signals.
  • Own the multi-brand editorial calendar across WebPros, Plesk, cPanel, WHMCS, Sitejet, XOVI and others—sequencing launches, events, and tentpoles with Field Marketing and Brand.
  • Executive & employee advocacy: partner with leaders and HR/Comms to run an advocacy program (guidelines, enablement kits, tracking) to amplify reach and credibility on LinkedIn.

Hands-On Execution

  • Oversee and manage day-to-day publishing and community engagement for WebPros and key product brands - planning, drafting, scheduling, and posting content tailored to each platform.
  • Collaborate closely with the Brand and design teams, to brainstorm ideas, create and refine copy and visuals, and support video and short-form content creation.
  • Jump in to create posts, threads, carousels, shorts/reels, and partner/social-first assets when needed; QA for brand safety, links/UTMs, and accessibility (alt text, captions).
  • Proactively manage comments and DMs; escalate product or support issues with clear SLAs.
  • Maintain a tidy ops stack (scheduler, listening, analytics), enforce UTM hygiene, and ensure posts map to campaigns for attribution.

Measurement, Insight & Optimization

  • Own a robust analytics framework with channel KPIs (reach, engagement rate, share of voice), content KPIs (CTR, saves, watch time), and business KPIs (traffic, assisted pipeline, signups where relevant).
  • Build transparent monthly reports and dashboards and deliver insight-led recommendations to stakeholders.
  • Partner with analytics stakeholders (e.g., GA4, GTM, Looker Studio) to ensure clean tracking and meaningful attribution from social to site behavior.

Collaboration & Ways of Working

  • Operate as the social lead within a global, multi-brand environment - coordinating with Brand Managers, Field Marketing, Design, Web, and Paid Media to ensure alignment and impact.
  • Run a smooth handover/continuity process with current contractors and internal partners; maintain clear stakeholder communication.
  • Experimentation
  • Pilot new content formats (live streams, AMAs, tutorials, thought leadership series), new ways to create content (e.g. AI video), and experiment on emerging channels.
  • Partner with paid social to test creative hypotheses and audience segments; scale what works.

Your Qualifications

  • 6-8+ years in social media across B2B tech or SaaS, including multi-brand or multi-region
  • Proven record owning strategy and execution: building channel playbooks, leading content calendars, shipping social-first creative, and moderating communities at scale.
  • Strong analytics chops: proficiency with GA4, UTMs, platform insights; confident turning data into narrative insights and action plans.
  • Exceptional writing and editing for social: crisp, on-brand, platform-native copy; comfort with video briefs and short-form scripting.
  • Experience collaborating with design, content, product marketing, and paid media in a remote, async environment.
  • Ability to work with ~5 hours CET overlap.

Plus

  • Experience in web hosting, developer tools, or infrastructure.
  • Familiarity with SocialBee or similar schedulers (e.g., Sprout, Hootsuite), plus Notion/Asana/Jira for workflow.
  • Hands-on video editing basics, AI video for Social, and/or live-stream production.

Our Culture

WebPros is built on diversity, not just in principle but by design. We’ve grown through acquiring industry-leading brands, bringing together teams from

42+ nationalities, 20+ countries, and 10+ brands

. Instead of enforcing a one-size-fits-all culture, we embrace unique perspectives, different working styles, and localized expertise to drive global innovation.We are a

fully remote, async-friendly

company where transparency, open communication, and collaborative problem-solving define how we work. Whether you thrive in the fast pace of a startup or the stability of an established product, WebPros offers a dynamic, evolving career journey that you can shape based on your strengths.We are committed to fostering an inclusive, equitable workplace where every team member feels valued, heard, and supported because our diversity is our strength.

Compensation & Benefits

We believe benefits go beyond just perks. At WebPros, we invest in your growth, flexibility, and well-being, so you can do your best work and build a meaningful career. While we strive to provide equal global benefits for all team members, some may vary by location, and we’ll clarify the details with you during the interview process.
  • Competitive salary
  • Remote-first flexibility: Work from anywhere in EMEA, India, UAE, North America (or hybrid in available offices).
  • Development Budget: Annual personal growth allowance.
  • Learning Support: Udemy subscription & peer learning.
  • Public Transport & Meal Vouchers: Location-dependent benefits.
  • Paid Time Off: 20+ days of annual leave.
  • Team Culture: Regular team and on-site company events.

Our Commitment to a Diverse & Inclusive Culture

At WebPros, we want every team member to feel excited to bring their full, authentic self to work. Our strength lies in the diversity of our people, with different backgrounds, perspectives, and experiences driving innovation and making us stronger together.We are committed to ensuring equitable opportunities, pay, and support for all employees, regardless of identity, background, or circumstances. We foster a culture of belonging, respect, and psychological safety, where everyone feels valued, heard, and empowered to contribute meaningfully and grow.Discrimination of any kind, including sexism, racism, xenophobia, homophobia, transphobia, ableism, and ageism, has no place here. By embracing differences and championing inclusivity, we create an environment where everyone can thrive.We are looking forward to your application!

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You