Social Media Marketing Specialist

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Social Media Marketing Manager

Position Overview

The Creative Social Media Growth Strategist will be responsible for developing and executing social media strategies across various Social media platforms, with a focus on growing engagement, followers, and brand awareness for healthcare clients. This role requires a combination of creativity, strategic thinking, and a deep understanding of social media trends to create content that resonates with healthcare audiences.

Key Responsibilities

• Social Media Strategy

  : Design and implement comprehensive social media strategies to achieve client goals across platforms like Instagram, Facebook, LinkedIn, and YouTube.

• Content Creation & Curation

  : Develop creative and engaging content ideas (graphics, videos, posts) that reflect the unique needs of healthcare brands. Collaborate with content creators, designers, and video producers to bring ideas to life.

• Campaign Management

  : Plan and execute social media campaigns to drive engagement, brand awareness, and patient inquiries for healthcare clients. Monitor performance and adjust strategies to meet objectives.

• Creative Innovation

  : Stay ahead of social media trends, introducing new content formats and interactive strategies (stories, reels, polls, etc.) to keep client social media profiles fresh and engaging.

• Analytics & Reporting

  : Track social media performance using tools like Meta Business Suite, Google Analytics, and others. Provide detailed reports with insights and recommendations for improvement.

• Audience Engagement

  : Build and maintain strong online communities by responding to comments, messages, and reviews, and ensuring positive client reputation on social media.

• Collaboration

  : Work closely with the digital marketing team to integrate social media strategies with broader digital marketing campaigns (SEO, PPC, content marketing) and

  influencer marketing.

• Paid Social Campaigns

  : Collaborate with the paid media team to develop and optimize paid social media campaigns for healthcare clients, ensuring a balance between organic and paid growth.

• Brand Voice

  : Ensure consistency in brand voice and messaging across all social platforms while tailoring content to resonate with different healthcare audiences.

Qualifications

• 5+ years of experience in social media strategy and content creation, preferably in a digital agency or healthcare-related role.
• Proven track record of growing social media accounts and driving engagement across various platforms.
• Creative thinker with a strong ability to translate healthcare concepts into engaging social media content.
• Expertise in social media tools (Meta Business Suite, Hootsuite, Buffer, etc.) and analytics platforms (Google Analytics, Sprout Social, etc.).
• Excellent communication and copywriting skills, with the ability to craft compelling posts and captions.
• Strong understanding of social media trends and best practices, especially within the healthcare sector.
• Experience with paid social media campaigns is a plus.

Why Healthus.ai?

• Work in a specialized digital agency focused on the fast-growing healthcare sector.
• Opportunity to lead creative social media campaigns for top healthcare brands.
• Competitive salary with performance-based incentives and growth opportunities.