Social Media Marketing Specialist

Job Title: Brand Manager

Location:

Department:

Reports To:

Job Summary:

Social Media Marketing Specialist

Key Responsibilities:

• Social Media Strategy & Planning

– Develop platform-wise strategies aligned with brand goals.

– Plan monthly content calendars and campaign ideas.

– Conduct competitor and trend analysis.

• Content Creation & Management

– Create engaging posts, reels, stories, and promotional creatives.

– Coordinate with the design & marketing team for visual content.

– Ensure brand consistency in tone, design, and messaging.

– Write crisp, appealing captions and hashtags.

• Platform Handling

– Manage Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and additional channels as needed.

– Schedule and publish posts at optimal engagement times.

– Respond to comments, messages, and queries within SLA.

– Prepare weekly and monthly performance reports.

• Paid Ads & Campaigns

– Plan and execute paid ad campaigns on Meta, Google, and LinkedIn.

– Optimize ad performance for reach, engagement, and conversions.

– Build and maintain a strong online community.

– Manage brand reputation and handle feedback professionally.

– Monitor ad budgets and report ROI.

Qualifications and Skills:

– Bachelor’s degree in Marketing, Communications, or relevant field.

– 1–3 years of experience in social media/digital marketing.

– Strong knowledge of social media tools and analytics platforms.

– Good understanding of ad managers (Meta Ads, LinkedIn Ads, Google Ads).

– Creative thinking, content writing, and visual sense.

– Basic knowledge of illustrator /Photoshop is an added advantage.