Industrial Sales Specialist

Head - Industrial Sales

• Location:

  Chennai, Tamil Nadu, India (with travel across key industrial regions)

• Employment Type:

  Full-time

• Experience Level:

  Senior Leadership (10+ years)

About Sheenlac Paints

• Established in 1962, one of India's leading paint and finishes companies, ranking among the top 5 in the industry
• Evolved from manufacturing thinners and wood polishes into a powerhouse offering innovative decorative, automotive, wood, and general industrial coatings
• Strategic joint ventures with global leaders like Noroo Coating (Korea) and AkzoNobel (Italy), delivering over 20,000 automotive colors and cutting-edge protective solutions
• Committed to innovation, quality, and customer excellence—seeking a visionary leader to propel industrial sales to new heights

Role Summary

• Spearhead the industrial coatings division, driving revenue growth, expanding market share, and building strategic partnerships in sectors like manufacturing, automotive, and infrastructure
• Report to the NSM; lead a high-performing team, craft go-to-market strategies, and ensure dominance in the competitive landscape
• Pivotal role for a results-oriented leader passionate about the paints and coatings industry, with P&L accountability and focus on sustainable, high-margin growth

Key Responsibilities

• Develop and execute comprehensive sales strategies for industrial coatings to achieve annual revenue targets (e.g., 20-30% YoY growth), including forecasting, budgeting, and performance tracking
• Lead and mentor a team of regional sales managers and executives, fostering a high-motivation culture through training, coaching, and performance evaluations
• Identify and secure new business opportunities with key industrial clients (e.g., OEMs, engineering firms), conducting market analysis to penetrate untapped segments
• Build and nurture long-term relationships with distributors, dealers, and end-users, ensuring exceptional customer satisfaction and timely resolution of queries or complaints
• Collaborate with R&D, marketing, and technical teams to align product innovations with market needs, promoting Sheenlac's sustainable and high-performance coatings
• Monitor competitor activities (e.g., Asian Paints, Berger, Kansai Nerolac) and industry trends, adapting strategies to maintain a competitive edge in pricing, product positioning, and service delivery
• Oversee logistics and supply chain coordination to ensure seamless product availability, minimizing downtime and optimizing inventory for industrial clients
• Drive promotional initiatives, such as industry trade shows, client demos, and B2B events, to enhance brand visibility and generate leads
• Analyze sales data and KPIs using tools like CRM systems to refine tactics, report on pipeline health, and contribute to annual business planning
• Ensure compliance with industry regulations and sustainability standards, positioning Sheenlac as a trusted partner in eco-friendly industrial solutions

Qualifications & Requirements

• MBA or equivalent in Sales/Marketing/Business Management from a reputed institution
• 10+ years of progressive experience in B2B industrial sales, with at least 5 years in a leadership role within the paints/coatings/chemicals industry (experience with competitors like Asian Paints or Berger preferred)
• Proven track record of achieving/exceeding sales targets in industrial segments, with P&L management exposure
• Strong understanding of industrial coatings applications, market dynamics, and supply chain in manufacturing-heavy regions
• Excellent leadership, negotiation, and stakeholder management skills; ability to travel 40-50% across India

Preferred Skills

• Proficiency in CRM tools (e.g., Salesforce) and data analytics for sales forecasting
• Strategic thinker with a customer-centric approach and passion for innovation in sustainable coatings
• Exceptional communication and presentation skills for C-suite interactions

What We Offer

• Competitive compensation package with performance-based incentives
• Comprehensive benefits: Health insurance, paid leave, and professional development opportunities
• The chance to lead transformative growth in a legacy brand committed to innovation and excellence