Business Development Associate

Company

Narayan Powertech Private Limited - Standex Electronics

Position

Business Development Associate

Department

Sales & Marketing

Reports to

AVP Commercial S&M/VP Ops/President

Job Function Summary

To drive strategic growth by identifying new business opportunities, formulating development strategies, aligning efforts with brand identity, and leveraging data-driven insights. The role involves collaboration on lead-generation campaigns, producing Voice of Customer (VOC) reports, tracking performance metrics, and conducting market research to support organizational objectives.

Job Responsibilities

Market & Competitive Research

• Conduct detailed market research to evaluate demand drivers, regulatory environments, customer segments, and competitive landscapes across target geographies.
• Develop structured market-sizing models and opportunity assessments (TAM/SAM/SOM) for existing and new product lines.
• Track industry trends, technology shifts, and policy changes relevant to Standex Grid - Narayan Powertech’s businesses.
• Prepare concise research summaries, dashboards, and presentations for senior management and cross-functional teams.

Geographic Expansion & Entry Strategy

• Support the evaluation and prioritization of new geographies for expansion based on market potential, competitive intensity, and fit with Standex Grid - Narayan Powertech’s capabilities.
• Analyze different market entry options (direct sales, channel partners, distributors, local JV, representative offices, etc.) and recommend entry approaches.
• Assist in building business cases for new market entries, including revenue projections, investment requirements, and payback/ROI analysis.
• Coordinate with sales, marketing, legal, and finance teams to translate approved market-entry strategies into actionable plans.

Growth & Strategic Planning

• Identify and pursue growth opportunities using CRM analytics and market intelligence tools.
• Formulate business development strategies based on data insights and competitor benchmarking.
• Align BD initiatives with brand positioning and corporate identity guidelines.

Go-to-Market Strategy & Commercial Support

• Support the development of go-to-market (GTM) strategies for key products and segments, including value propositions, customer targeting, and channel strategy.
• Collaborate with sales and marketing to define segment-specific offerings, pricing considerations, and positioning for new and existing markets.
• Assist in designing and tracking KPIs for new initiatives, including pipeline build, conversion, and post-launch performance.
• Prepare sales and marketing enablement materials (market briefs, competitive insights, positioning frameworks) to support regional teams.

Mergers & Acquisitions (M&A) and Strategic Partnerships

• Support the identification of potential acquisition targets, joint venture partners, and strategic alliances aligned with Standex Grid - Narayan Powertech’s growth plans.
• Conduct preliminary desktop due diligence on potential targets, including business fit, market position, product offerings, and financial performance (as data is available).
• Assist in preparing valuation models, synergy assessments, and investment rationales under the guidance of senior leaders and finance.
• Coordinate information requests, data-room activities, and stakeholder inputs during detailed due diligence process

Lead Generation & Campaign Collaboration

• Collaborate with marketing teams on integrated campaigns (digital ads, email automation, webinars).
• Utilize marketing automation platforms (HubSpot, Salesforce, Zoho) for lead nurturing.
• Track campaign performance using KPIs like CTR, CPL, and conversion rates.

Customer Insights & VOC

• Collect and analyze Voice of Customer data through surveys, NPS tools, and feedback systems.
• Use VOC insights to recommend product/service improvements and enhance customer experience.

Performance Tracking & Reporting

• Maintain accurate records in CRM systems and generate dashboards for BD activities.
• Track metrics such as lead-to-opportunity conversion, pipeline velocity, and revenue contribution.
• Prepare monthly performance reports using BI tools (Power BI, Tableau).

Qualification & Experience

• Bachelor’s degree in engineering, , Marketing (Technical Sales, BD), or related field.
• 4–5 years of experience in business development or technical sales.
• Strong technical aptitude for CRM and analytics tools.

Skills & Competencies

• Proficiency in

  CRM tools

  (Salesforce, Zoho, HubSpot).
• Knowledge of

  marketing automation platforms

  and lead scoring models.
• Ability to use

  data visualization tools

  (Power BI, Tableau) for reporting.
• Familiarity with

  digital marketing metrics

  (SEO, PPC, CPL, CTR).
• Strong analytical skills for

  market trend analysis

  and competitor benchmarking.