Marketing Manager

lead generation, branding, and content creation, visual and digital both incudes SMM

Brand Strategy & Identity

• Develop and execute comprehensive brand strategies that align with the company’s vision and goals.
• Maintain and enhance the brand’s voice, tone, and visual identity across all marketing channels.
• Conduct market research to identify brand positioning, competitive landscape, and consumer insights.
• Collaborate with internal teams and external agencies to ensure consistent brand messaging.
• Monitor brand performance and adjust strategies as needed to improve brand perception and market share.

Branding & Campaign Management

• Plan and execute marketing campaigns that support brand objectives and drive customer engagement.
• Oversee the creation of promotional materials and ensure they align with brand guidelines.
• Collaborate with the sales team to develop content that supports sales enablement and customer retention.
• Manage budget allocation for content and brand initiatives, ensuring cost-effective execution.

Content Development & Messaging

• Create and manage a content calendar that includes a variety of content types (blogs, articles, social media posts, videos, infographics, etc.).
• Develop engaging, high-quality content that resonates with our target audience and supports marketing campaigns.
• Work closely with digital marketing manager to optimize content for SEO to increase organic reach and visibility.
• Measure and analyze the performance of content initiatives and use insights to drive continuous improvement

Digital Marketing & Lead Generation

• Design and implement digital marketing strategies to drive visibility, engagement, and lead generation.
• Manage Search Engine Optimization, Pay per click, and social media marketing campaigns.
• Monitor digital analytics and optimize campaigns based on performance data.

Market Research & Consumer Insights

• Conduct market research and competitor analysis to identify trends and opportunities.
• Analyze brand performance and consumer behavior to refine marketing strategies.
• Utilize data-driven insights to improve ROI and campaign effectiveness.

Performance Monitoring & Reporting

• Track marketing KPIs and provide actionable insights.
• Prepare detailed reports for senior management on campaign performance, ROI, and market trends.
• Recommend strategic adjustments based on analytics and business objectives.

What will you Bring??

• Master’s degree in marketing/ digital marketing.
• 8–10 years of experience in marketing leadership roles.
• Proven expertise in

  digital marketing, branding, and content strategy

  .
• Strong analytical, creative, and communication skills.
• Strategic Thinking & Brand Vision
• Digital Marketing Expertise
• Leadership & Team Management
• Data-Driven Decision Making
• Creativity & Innovation by maintaining the brand