2 - 4 years

2 - 4 Lacs

Posted:Just now| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities

  • Plan, execute, and optimize

    Google PPC campaigns

    (Search, Display, YouTube, Performance Max).
  • Manage and optimize paid campaigns across all major

    social media advertising platforms

    , including:
    • Meta Ads (Facebook & Instagram)
    • LinkedIn Ads
    • Google ADs
  • Conduct keyword research, audience targeting, and competitor analysis.
  • Monitor daily campaign performance and make data-driven decisions to improve KPIs.
  • Prepare campaign reports with insights, analysis, and recommendations.
  • Conduct A/B testing on creatives, ad copy, targeting, and landing pages.
  • Work closely with content and design teams to create high-converting ad creatives.
  • Track conversions and ensure accurate reporting through Google Analytics, GTM, and other analytics tools.
  • Stay updated with the latest trends and best practices in digital and performance marketing.

Required Skills & Qualifications

  • 2+ years of hands-on experience

    in Google Ads and Social Media Ads.
  • Strong understanding of performance marketing, conversion funnels, and digital metrics.
  • Proficiency in Google Ads Manager, Meta Business Manager, LinkedIn Campaign Manager, and other ad platforms.
  • Experience with Google Analytics, Google Tag Manager, and tracking tools.
  • Strong analytical skills and ability to interpret data.
  • Good understanding of audience segmentation and campaign optimization.
  • Excellent communication and reporting skills.

  • Basic knowledge of SEO.

    Role & responsibilities

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