Business Analyst

HSO way of working

In fulfilling our roles, we are

• Accountable for our own capabilities and development.
• Focused on delivering results without excuses, and
• Alive to the sensitivities, risk, and impact we have on others and work in a way that helps others do their work effectively.

We are looking for people who

• See beyond self and are impact focused.
• Consider the needs, challenges, and objectives of every person they interact with
• Exhibit positive reinforcement to help others succeed.

Job Title:

Works closely with and have impact on:

Reports to:

Function:

Work Location/Site

Role Overview: -

• Helping organizations optimize it’s marketing strategies, understand customer behaviours, and improve overall marketing performance. Business Analyst typically bridge the gap between data-driven insights and strategic decision-making.

• Works with marketing teams to streamline processes for planning, executing, and tracking campaigns, often leveraging marketing automation tools to improve efficiency.

• Provide insights and recommendations for improving marketing processes, identifying bottlenecks or underperforming areas.

Duties and Responsibilities: -

Market Research and Analysis

Data Collection:

Business Analyst gathers data from various sources, such as customer surveys, online behavior analytics, sales data, and competitor analysis, to understand market trends.

Customer Segmentation: They analyze customer data to identify different market segments, which can help tailor marketing efforts to specific groups.

Competitive Analysis: They track competitors’ marketing strategies, product offerings, and pricing models to understand market positioning and potential opportunities or threat

Marketing Strategy Optimization: -

Campaign Performance Analysis:

By analyzing key performance indicators (KPIs), a BA can identify areas where marketing campaigns are either succeeding or falling short. This allows for real-time optimization of campaigns.

Forecasting and Predictive Analytics: The BA uses past marketing data to forecast future trends, such as sales volumes or customer engagement. This helps in planning marketing strategies for future campaigns.

ROI Calculation:

They assess the return on investment (ROI) for different marketing activities and initiatives to ensure that resources are allocated efficiently.

Business Process Improvement: -

Efficiency in Campaign Management:

Recommendations for Improvement:

Stakeholder Communication and Reporting: -

Reporting:

Collaborating with Marketing Teams:

Data Visualization:

Customer Insights: -

Customer Journey Mapping:

Behavioral Analytics:

Budget and Resource Allocation: -

Budget Planning:

Cost Efficiency:

Technology Integration: -

CRM Systems and Tools:

Data-Driven Decision-Making:

Change Management: -

Adapting to Market Changes:

Facilitating Innovation:

Key Skills Requirements:

Analytical Thinking

Ability to process and interpret large amounts of data.

Technical Proficiency: Familiarity with data analysis tools (e.g., Excel, Google Analytics, Tableau) and CRM platforms.

Strong Communication:

Problem-Solving:

Project Management: Coordinating various marketing projects and ensuring timely execution.

Experience

• Minimum 5 years’ experience as Business Analyst

Skills/Accreditations

• Good speaking, writing & presentation skills. Teamwork & multi-tasking ability. High degree of professionalism and integrity is essential.
• Excellent skills in MS Word, Excel, PowerPoint etc.

Academic Qualifications

• Bachelor/diploma or higher education

Travel requirements

• As per business requirement

By submitting your application, you consent to HOYA Group collecting, disclosing, and retaining your personal data for employment assessment and verification purposes.

If you are shortlisted, we will contact you within three weeks of your application. Thank you for your application and understanding.