HSO way of working In fulfilling our roles, we are Accountable for our own capabilities and development. Focused on delivering results without excuses, and Alive to the sensitivities, risk, and impact we have on others and work in a way that helps others do their work effectively. We are looking for people who See beyond self and are impact focused. Consider the needs, challenges, and objectives of every person they interact with Exhibit positive reinforcement to help others succeed. Job Title: Business Analyst Works closely with and have impact on: Sales, Comex, Marketing team, Legal & Compliance Reports to: Director Marketing- India, South Asia Function: Marketing Work Location/Site : HMIN Role Overview: - Helping organizations optimize it’s marketing strategies, understand customer behaviours, and improve overall marketing performance. Business Analyst typically bridge the gap between data-driven insights and strategic decision-making. Works with marketing teams to streamline processes for planning, executing, and tracking campaigns, often leveraging marketing automation tools to improve efficiency. Provide insights and recommendations for improving marketing processes, identifying bottlenecks or underperforming areas. Duties and Responsibilities: - Market Research and Analysis Data Collection: Business Analyst gathers data from various sources, such as customer surveys, online behavior analytics, sales data, and competitor analysis, to understand market trends. Customer Segmentation: They analyze customer data to identify different market segments, which can help tailor marketing efforts to specific groups. Competitive Analysis: They track competitors’ marketing strategies, product offerings, and pricing models to understand market positioning and potential opportunities or threat Marketing Strategy Optimization: - Campaign Performance Analysis: By analyzing key performance indicators (KPIs), a BA can identify areas where marketing campaigns are either succeeding or falling short. This allows for real-time optimization of campaigns. Forecasting and Predictive Analytics: The BA uses past marketing data to forecast future trends, such as sales volumes or customer engagement. This helps in planning marketing strategies for future campaigns. ROI Calculation: They assess the return on investment (ROI) for different marketing activities and initiatives to ensure that resources are allocated efficiently. Business Process Improvement: - Efficiency in Campaign Management: The BA works with marketing teams to streamline processes for planning, execution, and tracking campaigns, often leveraging marketing automation tools to improve efficiency. Recommendations for Improvement: They provide insights and recommendations for improving marketing processes, identifying bottlenecks or underperforming areas. Stakeholder Communication and Reporting: - Reporting: The BA prepares regular reports for senior management, offering insights into marketing campaign performance, customer behavior, and overall marketing effectiveness. Collaborating with Marketing Teams: They work closely with other departments (e.g., marketing, product, sales) to ensure that the marketing efforts are aligned with business goals. Data Visualization: The BA uses data visualization tools to present complex data in an easy-to-understand format, helping stakeholders make data-driven decisions. Customer Insights: - Customer Journey Mapping: The BA helps track and analyze the customer journey, identifying touchpoints that lead to conversion or abandonment. These insights help marketing teams tailor their strategies accordingly. Behavioral Analytics: Analyzing customer interactions with websites, apps, and other digital platforms helps identify preferences, pain points, and opportunities for engagement. Budget and Resource Allocation: - Budget Planning: They assist in allocating marketing budgets based on data-driven insights, ensuring that resources are directed toward the most profitable or high-impact marketing channels. Cost Efficiency: By analyzing marketing spend across channels and campaigns, the BA ensures that the marketing department is maximizing its budget while minimizing waste. Technology Integration: - CRM Systems and Tools: BAs help in the integration and utilization of customer relationship management (CRM) systems, marketing automation platforms, and data analytics tools to track customer interactions and optimize marketing efforts. Data-Driven Decision-Making: They guide the marketing department in utilizing analytics and data visualization tools to ensure decisions are backed by data. Change Management: - Adapting to Market Changes: The BA helps marketing teams respond to changes in market conditions, consumer behavior, and emerging trends. Facilitating Innovation: They recommend new marketing technologies, tools, or strategies to improve the department's performance. Key Skills Requirements: Analytical Thinking : Ability to process and interpret large amounts of data. Technical Proficiency: Familiarity with data analysis tools (e.g., Excel, Google Analytics, Tableau) and CRM platforms. Strong Communication: Ability to present findings clearly to both technical and non-technical stakeholders. Problem-Solving: Finding solutions to inefficiencies or gaps in marketing strategies. Project Management: Coordinating various marketing projects and ensuring timely execution. Experience Minimum 5 years’ experience as Business Analyst Skills/Accreditations Good speaking, writing & presentation skills. Teamwork & multi-tasking ability. High degree of professionalism and integrity is essential. Excellent skills in MS Word, Excel, PowerPoint etc. Academic Qualifications Bachelor/diploma or higher education Travel requirements As per business requirement By submitting your application, you consent to HOYA Group collecting, disclosing, and retaining your personal data for employment assessment and verification purposes. If you are shortlisted, we will contact you within three weeks of your application. Thank you for your application and understanding.