Senior Field Marketing Manager

Job Description

ADP is hiring Senior Manager – Field Marketing Do you love networking and thrive in a fast-paced, collaborative environment? (Oh yes, we used the “L” word and it’s that serious.) Does the thought of winning sales, driving a business forward, and achieving serious results excite you? #goaldigger Are you looking for a culture where you can bring your passions, put your unique skills to use, and learn as much as possible? Well, this may be the role for you. Ready to make your mark? At the core of ADP’s APAC growth are our country marketing teams who play a pivotal role in bringing ADP to market. As an individual contributor, you will be responsible for architecting and executing marketing activities in India & SEA for ADP and SecurAX, an ADP company. You will implement the optimal mix of integrated marketing initiatives to achieve country business objectives focusing on lead generation, building ADP brand equity and driving revenue growth. You’ll collaborate closely with our India team, agencies, partners, and stakeholders in India as well as our regional and international brand, communications, digital and demand teams. Passionate, self-motivated and creative, you’re able to pivot when necessary. You have a track-record of driving successful demand and lead generation campaigns in India, as well as strong knowledge of all different marketing channels and B2B in India. You’re proactive, think strategically across both short and long term and are known for your good judgment, effective communication, and strong cross-organizational relationships. What You’ll Do Partner with Sales and Commercial team stakeholders to align and build a healthy sales pipeline for ADP and SecurAX Plan and execute field marketing activities spanning digital campaigns, social media, executive briefings, seminars, client/prospect dinners, webinars, etc. This includes managing and executing all logistics for marketing events and conferences. Collaborate with marketing peers to plan, develop and execute India marketing programs in support of, and together with, leadership, country stakeholders, agency partners and marketing at country, regional and corporate levels. Work closely with PR team to support media and thought leadership activities. Interface directly with customers, prospects, and partners to support lead generation and pipeline development efforts. Measure campaign impact through Eloqua, Salesforce and campaign channel reporting, evaluate event/campaign ROI, and drive continuous improvement in marketing activities, operations and ROI. Provide guidance on marketing messages and material, website, campaign concept and creative development to ensure effectiveness. Ensure brand guidelines and relevant product messaging is a part of all local marketing touchpoints. Manage local vendors for marketing program execution Work with the brand and content and product marketing teams on local content and sales tools Facilitate and track lead distribution and follow up activities with the Lead Gen and sales teams. Track campaigns and report metrics as well as overall ROI to the internal stakeholders Manage project timelines, resources, SOW (scope of work requirements), and budget to plan. Monitor and report effectiveness of marketing communications. EDUCATION: Degree in Marketing, Communications or equivalent, MBA preferred Experience Business Partnership: minimum 6-10 years of marketing experience. Experience in demand generation at a fast-moving India headquartered SaaS product company highly desirable Marketing/ Communications: proficient in managing strategic integrated marketing campaigns including lead generation, executive engagement, upsell/ cross-sell and retention initiatives. Experienced in leading and integrating online and offline programs that deliver outstanding results. Value Delivery: Data and performance-metrics driven mindset; strong sense of ownership. Resource Planning and Optimization: Collaborative project management experience and skills. Able to prioritize and deliver under resource constraints. Cross functional virtual team management experience: Track record driving collaboration and positive outcomes; ability to navigate through ambiguity and complexity. Proficient at managing multiple agencies and multiple concurrent programs. Relationship Management: Sales stakeholder management experience. Excellent Vendor/ Client management. Can work effectively across functions and nationalities. Experience working with sell-through partners a plus. Industry Ecosystems Knowledge: HCM Tech, Services and/or SaaS model knowledge Communications: Outstanding oral and written communication and presentation skills. Language skills: Native English fluency mandator Behavioral characteristics: intellectually curious, passionately persistent, resilient, and tenacious - always learning and bravely tackling new challenges. Technical competencies: Salesforce, Eloqua (or other Marketing Automation platforms), Microsoft 365, Workfront, LinkedIn, Sprout Social and productivity tools. Other Martech stack platforms considered an advantage. Bonus Points For These Understanding of HR/Payroll outsourcing concepts. Knowledge and understanding of automation aspects. Having an advanced degree is preferred. You'll Love Working Here Because You Can Be yourself in a culture that values equity, inclusion, and belonging and creates a safe space for diverse perspectives and insights. Belong by joining one of ten Business Resource Groups where you can connect globally with networks and allies who share common interests and experiences. Grow your career in an agile, dynamic environment with plenty of opportunities to progress. Continuously learn through ongoing training, development, and mentorship opportunities. Be your healthiest. Best-in-class benefits start on Day 1 because healthy associates are happy ones. Balance work and life. Resources and flexibility to more easily integrate your work and your life. Focus on your mental health and well-being. We're here to provide exceptional service to our clients, and none of that happens without each of us taking care of ourselves and being there for one another. Join a company committed to giving back and generating a lasting, positive impact upon the communities in which we work and live. What are you waiting for? Apply today! A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition. Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance. Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values. Show more Show less