Senior Digital Marketing Executive

Job Title:

Company:

Location:

Experience:

Reports To:

Salary:

About Mechon International:

Job Summary:

Key Responsibilities:

1. Strategic Planning & Execution (Enterprise-Focused GTM):

• Lead the planning and execution of comprehensive digital marketing strategies aligned with the "Foundation-first, Enterprise-focused, Multi-channel, Phased Scaling" methodology.
• Conduct deep market research and continuously refine Ideal Customer Profiles (ICPs) for enterprise accounts (Construction, Mining, Oil & Gas, Marine, Automotive) across target geographies (Middle East, Africa, Iran, Russia, Kazakhstan, India, Small Islands, Australia, CIS States).
• Develop and implement Account-Based Marketing (ABM) strategies to target and engage key decision-makers (e.g., Procurement Managers, Operations Heads) within identified enterprise accounts.
• Collaborate closely with the sales team to define SQL criteria, optimize lead handover processes, and gather feedback for continuous campaign refinement.
• Working knowledge of Martech & AI tools, CRM – HubSpot, Google Ads, GA4, Meta Ads, LinkedIn Ads, LinkedIn Sales Navigator, other ABM tools, WhatsApp campaign set up, SEO + AI GEO tools like Semrush etc.

2. Paid Media & Performance Marketing:

• Strategy & Management:

  Design, implement, and optimize high-performing paid campaigns across Google Ads, LinkedIn Ads, and Meta Ads, allocating the substantial portion of the monthly budget effectively to achieve SQL targets.

• LinkedIn ABM:

  Spearhead LinkedIn account targeting, sponsored InMail campaigns, and lead generation forms to engage enterprise decision-makers.

• Google Ads:

  Develop and manage high-intent search campaigns for machinery spare parts, focusing on geo-specific and long-tail keywords.

• WhatsApp & YouTube Ads:

  Plan and execute targeted WhatsApp campaigns for nurturing and direct inquiries, and utilize YouTube for product related and brand storytelling.

• A/B Testing & Optimization:

  Continuously A/B test ad creatives, landing pages, messaging, and audience targeting to maximize MQL-to-SQL conversion rates and ROI.

3. SEO, Web Development & Content Enablement:

• Lead technical SEO audits and implement optimizations for www.mechoninternational.com, and Zentura group of brands websites, ensuring website health, speed, and mobile responsiveness.
• Develop and refine SEO/AI GEO strategies, leveraging tools like Semrush, to ensure top rankings for relevant enterprise-level queries globally.
• Implement advanced schema markup (Product, Organization, Local Business, FAQs) to enhance search engine understanding.
• Oversee website UI/UX improvements, including optimizing forms, Calls-to-Action (CTAs), and creating effective, language-specific landing pages for key products (Liebherr, Volvo, CAT/Caterpillar, Komatsu, Cummins, Epiroc, Spare Parts, Valvoline Engine Oils and more).
• Develop a robust content strategy that aligns with the enterprise sales cycle, focusing on pain points and ROI for procurement decision-makers. Guide the creation of high-value content (whitepapers, case studies, blog posts, Newsletters etc. for website upload and add on to the SEO activity).

4. CRM & Marketing Automation (HubSpot Marketing Pro):

• Fully leverage HubSpot Marketing Pro for lead tracking, scoring, nurturing workflows, and reporting.
• Implement and refine lead scoring models to prioritize high-potential MQLs for sales.
• Set up automated email nurturing sequences and WhatsApp campaigns to guide leads through the sales funnel.
• Optimize the AI Chatbots for lead qualification and seamless integration with the sales team.

5. Team Leadership & Development:

• Directly manage and mentor the Jr. Digital Marketing Executives, providing training and guidance on paid campaigns strategy, content support, SEO and other digital marketing related and data analysis.
• Delegate tasks effectively and ensure consistent performance across all digital marketing initiatives.

6. Analytics & Reporting:

• Establish comprehensive reporting frameworks for all digital marketing activities (website traffic, MQLs, SQLs, conversion rates, CPL, ROI, Other metrics as per KPIs).
• Conduct in-depth analysis of campaign performance, present actionable insights to Reporting manager, and make data-driven decisions for optimization.
• Track progress towards monthly SQL targets (e.g., 50-160 SQLs/month in pilot, scaling SQLs/month in subsequent quarters).

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 4+ years of hands-on, practical experience in digital marketing, with a proven track record in B2B enterprise lead generation.

• Strong expertise required in:

  SEO, Web Development, Paid Ads (Google Ads, LinkedIn Ads, Meta Ads), ABM.

• Proficiency with tools:

  HubSpot Marketing Pro, Semrush, Snov.io (or similar cold outreach platforms like Smart lead/Apollo.io), LinkedIn Sales Navigator, Google Analytics, Google Tag Manager, Google UTM builder
• Experience with Account-Based Marketing (ABM) strategies and execution.
• Excellent analytical skills and a data-driven approach to problem-solving.
• Strong communication, presentation, and interpersonal skills, with the ability to collaborate effectively with sales teams and mentor junior staff.
• Ability to work independently, manage multiple projects for Parent Brand, Zentura Group and sister brands, and thrive in a fast-paced environment.
• Experience in the industrial equipment, machinery, or spare parts sector in Global markets is a significant plus!

Why Join Mechon International?

• Opportunity to shape the digital growth of a global leader in a high-value industry.
• Work on an ambitious Go-To-Market strategy with clear SQL targets and a significant budget for performance marketing.
• A collaborative environment where your expertise is valued, and continuous learning is encouraged with professional growth opportunities.

To Apply: