Job Title: Senior Digital Marketing Executive Company: Mechon International Location: Calicut, Kerala, India (Onsite only) Experience: Minimum 4+ years of hands-on digital marketing experience Reports To: Marketing Manager Salary: Competitive, based on practical experience. About Mechon International: Mechon International is a global leader in providing genuine, high-quality machinery spare parts for critical industries including Construction, Mining, Oil & Gas, Marine, and Automotive. With a strong focus on competitive pricing and negotiation services, we pride ourselves on building trust and ensuring the seamless operation of our clients' heavy machinery worldwide. Our mission is to bridge geographic barriers and become the go-to source for Genuine reliable spare parts. Job Summary: Mechon International is seeking a highly motivated and results-driven Senior Digital Marketing Executive to lead our digital presence and drive enterprise-level lead generation. This role is pivotal in executing our "Foundation-first, Enterprise-focused, Multi-channel, Phased Scaling" Go-To-Market strategy. The ideal candidate will possess strong expertise in SEO, web development, ABM and paid ads strategy, with the ability to manage and mentor the Jr. Digital Marketing Executives. You will be directly accountable for generating high-quality Sales Qualified Leads (SQLs) and enhancing our brand recognition and trust within target enterprise accounts globally. Key Responsibilities: 1. Strategic Planning & Execution (Enterprise-Focused GTM): Lead the planning and execution of comprehensive digital marketing strategies aligned with the "Foundation-first, Enterprise-focused, Multi-channel, Phased Scaling" methodology. Conduct deep market research and continuously refine Ideal Customer Profiles (ICPs) for enterprise accounts (Construction, Mining, Oil & Gas, Marine, Automotive) across target geographies (Middle East, Africa, Iran, Russia, Kazakhstan, India, Small Islands, Australia, CIS States). Develop and implement Account-Based Marketing (ABM) strategies to target and engage key decision-makers (e.g., Procurement Managers, Operations Heads) within identified enterprise accounts. Collaborate closely with the sales team to define SQL criteria, optimize lead handover processes, and gather feedback for continuous campaign refinement. Working knowledge of Martech & AI tools, CRM – HubSpot, Google Ads, GA4, Meta Ads, LinkedIn Ads, LinkedIn Sales Navigator, other ABM tools, WhatsApp campaign set up, SEO + AI GEO tools like Semrush etc. 2. Paid Media & Performance Marketing: Strategy & Management: Design, implement, and optimize high-performing paid campaigns across Google Ads, LinkedIn Ads, and Meta Ads, allocating the substantial portion of the monthly budget effectively to achieve SQL targets. LinkedIn ABM: Spearhead LinkedIn account targeting, sponsored InMail campaigns, and lead generation forms to engage enterprise decision-makers. Google Ads: Develop and manage high-intent search campaigns for machinery spare parts, focusing on geo-specific and long-tail keywords. WhatsApp & YouTube Ads: Plan and execute targeted WhatsApp campaigns for nurturing and direct inquiries, and utilize YouTube for product related and brand storytelling. A/B Testing & Optimization: Continuously A/B test ad creatives, landing pages, messaging, and audience targeting to maximize MQL-to-SQL conversion rates and ROI. 3. SEO, Web Development & Content Enablement: Lead technical SEO audits and implement optimizations for www.mechoninternational.com, and Zentura group of brands websites, ensuring website health, speed, and mobile responsiveness. Develop and refine SEO/AI GEO strategies, leveraging tools like Semrush, to ensure top rankings for relevant enterprise-level queries globally. Implement advanced schema markup (Product, Organization, Local Business, FAQs) to enhance search engine understanding. Oversee website UI/UX improvements, including optimizing forms, Calls-to-Action (CTAs), and creating effective, language-specific landing pages for key products (Liebherr, Volvo, CAT/Caterpillar, Komatsu, Cummins, Epiroc, Spare Parts, Valvoline Engine Oils and more). Develop a robust content strategy that aligns with the enterprise sales cycle, focusing on pain points and ROI for procurement decision-makers. Guide the creation of high-value content (whitepapers, case studies, blog posts, Newsletters etc. for website upload and add on to the SEO activity). 4. CRM & Marketing Automation (HubSpot Marketing Pro): Fully leverage HubSpot Marketing Pro for lead tracking, scoring, nurturing workflows, and reporting. Implement and refine lead scoring models to prioritize high-potential MQLs for sales. Set up automated email nurturing sequences and WhatsApp campaigns to guide leads through the sales funnel. Optimize the AI Chatbots for lead qualification and seamless integration with the sales team. 5. Team Leadership & Development: Directly manage and mentor the Jr. Digital Marketing Executives, providing training and guidance on paid campaigns strategy, content support, SEO and other digital marketing related and data analysis. Delegate tasks effectively and ensure consistent performance across all digital marketing initiatives. 6. Analytics & Reporting: Establish comprehensive reporting frameworks for all digital marketing activities (website traffic, MQLs, SQLs, conversion rates, CPL, ROI, Other metrics as per KPIs). Conduct in-depth analysis of campaign performance, present actionable insights to Reporting manager, and make data-driven decisions for optimization. Track progress towards monthly SQL targets (e.g., 50-160 SQLs/month in pilot, scaling SQLs/month in subsequent quarters). Qualifications: Bachelor's degree in Marketing, Business, or a related field. Minimum 4+ years of hands-on, practical experience in digital marketing, with a proven track record in B2B enterprise lead generation. Strong expertise required in: SEO, Web Development, Paid Ads (Google Ads, LinkedIn Ads, Meta Ads), ABM. Proficiency with tools: HubSpot Marketing Pro, Semrush, Snov.io (or similar cold outreach platforms like Smart lead/Apollo.io), LinkedIn Sales Navigator, Google Analytics, Google Tag Manager, Google UTM builder Experience with Account-Based Marketing (ABM) strategies and execution. Excellent analytical skills and a data-driven approach to problem-solving. Strong communication, presentation, and interpersonal skills, with the ability to collaborate effectively with sales teams and mentor junior staff. Ability to work independently, manage multiple projects for Parent Brand, Zentura Group and sister brands, and thrive in a fast-paced environment. Experience in the industrial equipment, machinery, or spare parts sector in Global markets is a significant plus! Why Join Mechon International? Opportunity to shape the digital growth of a global leader in a high-value industry. Work on an ambitious Go-To-Market strategy with clear SQL targets and a significant budget for performance marketing. A collaborative environment where your expertise is valued, and continuous learning is encouraged with professional growth opportunities. To Apply: Please submit your resume to roycee.d@mechoninternational.com and a presentation detailing your relevant experience showcasing the digital marketing strategy you worked on and numbers achieved, your vision for the digital marketing growth for Mechon International and how you meet the qualifications for this role. (Presentation with above details is required to proceed to next round)
We are recruiting an Accounts Professional. Mechon International - Calicut, Kerala, India (Onsite) Are you a seasoned accounts professional with a drive to grow into a leadership role? Mechon International is looking for a motivated individual to join our team in Calicut. We're seeking a candidate with a strong foundation in accounting principles and a clear ambition to advance into a senior job role. Responsibilities Manage all accounting operations, including accounts receivable, accounts payable, general ledger, cost accounting, inventory accounting, and revenue recognition. Prepare and publish timely financial statements and reports. Coordinate and direct the preparation of the budget and financial forecasts and report variances. Support month-end and year-end close processes. Ensure compliance with all local, state, and central government reporting requirements and tax filings. Develop and document business processes and accounting policies to maintain and strengthen internal controls. Qualifications Bachelor's or Master's degree in Accounting, Finance, or a related field. Proven work experience of 4-6 years in an accounting or finance role. Excellent knowledge of accounting regulations and procedures, including the Generally Accepted Accounting Principles (GAAP). Experience with creating financial statements. Experience with general ledger functions and the month-end/year-end close process. Proficiency in accounting software (e.g., Tally, SAP) and MS Office Suite. Strong analytical skills and attention to detail. A proactive attitude and the potential to develop into a Finance Manager role. What We Offer A dynamic and supportive work environment. Competitive salary and benefits. Opportunities for professional development and career progression. The chance to be a key player in the company's financial growth. If you're ready to take the next step in your career and grow with a forward-thinking company, we encourage you to apply. To Apply: Please send your resume and a cover letter to, hr@mechoninternational.com with the subject line, “Application for Accounts Professional.”