Sales & Marketing Trainer

Job Description – Sales & Marketing Trainer (Wellness Products)Role Title: Sales & Marketing Trainer Function: Sales Excellence / Learning & Development Location: South India (field + hybrid across KA/TN/KL; occasional pan-India) Reports to: State Sales Head / Director–Sales & Marketing Team Interfaces: Channel Sales Managers, Zonal Managers, Demo Executives, Tele-calling, Marketing, Service Role Purpose: Build a consistent, high-performing frontline by designing and delivering science-backed product training and AI-enabled sales enablement that lifts lead quality, demo effectiveness, conversion, and customer experience across KYK wellness and water-treatment portfolios. Key Responsibilities (KRAs)Training Design & Curriculum (Foundational) Develop modular curricula: product science (alkaline/hydrogen water), competitor mapping, objection handling, pricing/discount policy, AIDA/SPIN/Challenger frameworks, CRM hygiene, demo protocols (ORP/pH/TDS/PPB), and post-sale handover. Localize content for Kannada/Tamil/Malayalam/Hindi/English; create micro-learning (10–15 min) and AI-assisted practice (role-play bots, quizzes). Maintain SOPs & certification paths (New Hire, Refresher, Manager-Track). Delivery & Coaching (Field & Virtual) Run weekly virtual classes (Zoom/Meet) and monthly in-person bootcamps; conduct floor-coaching, joint calls, and field demos. Certify Tele-calling → Demo Exec → Sales Officer → Manager pathways with pass/fail, remediation plans. Performance Enablement & Sales Ops Convert playbooks into battle-cards, talk tracks, pitch decks, WhatsApp/email templates. Ensure Discount Ticket Policy and correct CRM documentation. Drive adoption of Neodove/CRM/ERP and analytics dashboards. Quality, Compliance & Brand Audit CRM hygiene, demo quality, and brand adherence in showrooms/stock points/trial centers. Standardize awareness meetings (agenda, CTA, data capture) and ensure Golden-Hour follow-ups (≤20 hrs) post-demo. Program Management & Stakeholder Alignment Quarterly Training Calendar; coordinate with State/Zonal/Channel Managers for pipeline-linked training. Publish training impact reports tying learning to revenue KPIs. KPIs (Measurable Targets)A. Sales Impact (40%) Lead→Demo Conversion uplift: +10–15% within 90 days vs. baseline. Demo→Order Conversion uplift: +5–8% within 90 days vs. baseline. Average Revenue per Rep / per Outlet: +10% by Q2 post-onboarding. Discount efficiency: % of orders closed with ≤1 ticket ↑ by 8–10%. B. Capability & Coverage (25%) New Hire Certification TAT: 95% certified ≤10 business days of joining. Refresher Completion: ≥90% active Salesforce monthly. Coaching Touchpoints: ≥4 structured sessions/rep/quarter (logged in CRM). C. Process & Compliance (20%) CRM Hygiene (T+0 entries): ≥95% compliance across trained teams. Golden-Hour Follow-ups: ≥90% within 20 hours post-demo. Training NPS: ≥60; Manager satisfaction ≥85%. D. Content & Digital Adoption (15%) AI Practice Usage (role-play/quizzes): ≥80% of trained reps complete monthly sets. Localized assets (5 languages): 100% critical assets updated quarterly. Asset Utilization (battle-cards/templates): ≥75% usage (tracked via link/CRM clicks). Quarterly Score: Weighted roll-up of A–D. Thresholds: ≥100% target = Exceeds, 90–99% = Meets, <90% = Improve. 30–60–90 Day Plan Day 0–30 (Assess & Stabilize) Baseline funnel metrics by state/outlet; curriculum gap analysis. Ship v1 master deck + battle-cards + discount policy module. Launch New Hire Certification; 2 pilot virtual classes/week. Day 31–60 (Deploy & Coach) Roll out manager-track modules; field-coaching with Zonal/Channel managers. Launch AI role-play in 5 languages; implement quiz & simulation leaderboard. Publish the first Training Impact Report. Day 61–90 (Scale & Optimize) Standardize awareness-meet playbook; run 6 city bootcamps. Hit KPI uplifts (Lead→Demo +10%, Demo→Order +5%). QCP (quality control points) audits: CRM hygiene, demo protocol, brand compliance. Candidate Profile (Must-Have)Education: MBA (Marketing) or Bachelor’s/Master’s in Science (life sciences preferred). Experience: 5+ yrs front-line sales in premium consumer/health/wellness/medical devices and 5+ yrs sales-training/L&D /L&D with proven revenue impact. Languages: Kannada, Tamil, Malayalam, Hindi, English (spoken & written). Digital/AI Proficiency: Advanced use of AI tools (prompting, AI role-play, analytics), Google Workspace, PowerPoint/Canva, CRM/ERP (Neodove or similar), Zoom/Meet; basic data analysis (pivot/VLOOKUP). Sales Methods: AIDA, SPIN, Challenger; territory planning; funnel math; discount governance. Behavioral: High ownership, field-orientation, crisp communication, coaching temperament, cultural sensitivity. Tools & Tech StackCRM/ERP: Neodove (or similar), Google Sheets/Looker Studio dashboards Training: Zoom/Meet, LMS, Kahoot/Typeform; AI role-play/simulator tools Content: Google Slides/PowerPoint, Canva; WhatsApp/Email templates Working Model & Travel Schedule: Mon–Sat, 9:00 AM – 6:00 PM (flex for evening awareness meets). Travel: 50–60% (South India) for bootcamps/field-coaching. Compensation & Incentives Trainer Performance Incentive (Quarterly): Up to 20% of base tied to KPI score (A–D), plus special milestone bonuses for conversion uplifts and certification SLAs. Allowances: Travel (per company policy), communications. Governance & Reporting Weekly: training calendar, attendance, certification list, coaching logs. Monthly: KPI dashboard vs. baseline; funnel impacts by state/outlet; corrective actions. Quarterly: Strategy review with State Head/Director; curriculum refresh & target reset. Interview & Assessment Rubric (Internal Use)CompetencyWhat to TestBarSales DepthRun a 10-min mock pitch (AIDA) + handle 5 objectionsClear, confident, closes with CTAProduct ScienceExplain ORP/pH/TDS/PPB, contraindications, myths vs. factsAccurate, simple, persuasiveTraining SkillDesign a 2-week onboarding plan; facilitate 10-min micro-sessionStructured, engaging, outcome-linkedAI & DigitalBuild an AI role-play prompt; show how to track usagePractical, measurableMultilingualDeliver 2-min intro in any 2 South Indian languages + Hindi/EnglishFluent, audience-tunedData & KPIsTurn a funnel table into 3 actions; propose targetsActionable, realistic KRA–KPI Scorecard (Weightage Summary)Sales Impact: 40% Capability & Coverage: 25% Process & Compliance: 20% Content & Digital Adoption: 15% For more information, pls log on to www.kykindia.com