Job
Description
Job Description – In-store Lady Merchandiser / Promoter
Position Title: Lady Merchandiser / Promoter
Department: Sales & Marketing
Location: Premium Home Appliances & Kitchen Appliances Showrooms (All Major Cities in Kerala)
Reports To: Showroom Manager / Regional Sales Manager
Compensation: ₹20,000 – ₹30,000 per month + Excellent Incentives + Performance Bonuses
Role Objective: represent SCOTTLUMIN-KYK products in premium retail showrooms, engage customers with live demonstrations, drive conversions, manage lead pipelines, and position KYK as a global premium wellness brand through professional and persuasive in-store interactions.
Eligibility Criteria: Female candidates only, aged 25–35 years.
Degree/Diploma with 2–3 years of experience in premium customer direct handling, high-value sales, or luxury/home appliance promotions.
Exceptional communication, convincing, influencing, and closing abilities.
Proficiency in modern computer tools, including AI applications and CRM software.
Well-groomed, confident, and professional personality, capable of handling HNI clients.
Dress Code & Tools Provided: Professional Suits (company-provided).
iPad/Tablet provided for demos, CRM, and client presentations.
ID card and premium showroom branding support.
Key Responsibility Areas (KRA)Customer Engagement & Demonstrations
Conduct a minimum of 10 KYK product demos daily for walk-in and invited clients.
Deliver engaging, persuasive, and brand-aligned presentations with live testing tools.
Sales Conversion & Revenue Growth
Ensure a 20–30% sales conversion ratio from demos.
Work closely with showroom management to boost overall premium appliance sales.
Lead Management & References
Collect and record a minimum of 3–5 references daily from prospects and buyers.
Manage follow-ups via CRM/AI tools for consistent pipeline conversion.
Team Coordination & Control
Guide and support selected showroom salesmen for KYK product sales.
Align showroom sales activities with company goals.
Reporting & Documentation
Submit accurate daily reports on demos, leads, sales, and references.
Maintain customer data with 100% accuracy in CRM systems.
Professionalism & Compliance
Always adhere to the company dress code, grooming standards, and showroom etiquette.
Represent SCOTTLUMIN-KYK’s Code of Honour (Acceptance, Relationship Building, Consistency & Accountability, Happiness, Independent Leadership, Lifelong Learning, Recognition, Teamwork & Growth).
Key Performance Indicators (KPI)10+ daily demos with documented evidence.
20–30% conversion ratio from demos to confirmed sales.
3–5 customer references daily entered into CRM.
100% on-time follow-ups and lead closure consistency.
Zero client complaints on behavior, professionalism, or communication.
Positive contribution to the showroom's overall sales performance.
Extra Benefits & Career GrowthQuarterly & Yearly Performance Bonuses based on KPIs.
After 2 years, eligibility for 10% Company Profit Share (shared among all staff proportionately by performance).
All statutory benefits (PF, ESI, gratuity, etc.) as per labor laws.
Comprehensive insurance coverage (health, accident).
Structured career growth path to Showroom Manager / Regional Sales Manager roles.
Continuous training in AI tools, CRM systems, and premium customer handling techniques.
For More Information, please log on to www.kykindia.com
