National Sales Manager

Job Description

Job Title: National Sales Manager (NSM) - FMCG Job Summary: The National Sales Manager (NSM) is responsible for developing and executing strategic sales initiatives to drive nationwide growth and profitability across FMCG product categories. This role demands a visionary leader who can inspire a high-performance sales team, foster robust distribution networks, and ensure customer engagement. ⸻ Key Responsibilities: 1. Sales Strategy & Growth: • Develop and implement long-term and short-term national sales strategies to achieve volume and value growth. • Identify market gaps and new opportunities for business expansion. • Oversee the launch of new products and value-added sales programs. • Set ambitious targets for revenue, volume, and profitability, and take corrective measures when necessary. • Utilize market intelligence and data-driven insights to optimize sales performance. 2. Leadership & People Development: • Lead, mentor, and manage a diverse sales force across multiple regions and channels. • Identify and develop high-potential talent for future leadership roles. • Foster a culture of high performance through coaching, recognition, and incentives. • Build a resilient, adaptable team capable of navigating market changes. • Promote cross-regional collaboration to strengthen national coherence. 3. Channel, Trade, and Customer Development: • Strengthen traditional, modern, and e-commerce trade channels with targeted strategies. • Develop comprehensive trade marketing and customer engagement plans. • Establish strategic partnerships with key national and regional accounts. • Enhance distributor capabilities to maximize ROI and support scaling opportunities. • Drive retail excellence through improved visibility and compliance with merchandising standards. 4. Operational Excellence & Performance Management: • Track key sales metrics, including productivity, coverage, and call frequency. • Implement digital tools and CRM systems to enhance forecasting and customer management. • Optimize trade spending, incentives, and promotional budgets for maximum impact. • Standardize best practices and operating procedures across the sales organization. 5. Cross-Functional Collaboration: • Collaborate with marketing to align sales initiatives with brand strategies. • Partner with supply chain teams to ensure consistent product availability. • Work with finance to monitor margins, collections, and cost efficiency. ⸻ Qualifications: • Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred). • 10+ years of progressive experience in FMCG sales, with 3–5 years in a senior regional or national leadership role. • Proven track record of driving business growth and leading large sales teams. • In-depth knowledge of consumer behavior, retail dynamics, and the competitive FMCG landscape. • Strong leadership, strategic thinking, communication, and analytical skills. • Proficient in CRM, ERP, and advanced sales analytics tools. ⸻ Skills: • Strategic Sales Planning • Team Leadership & Talent Development • Market Penetration & Growth Strategies • Channel & Trade Management • Data-Driven Decision Making • Cross-Functional Collaboration • CRM & Digital Sales Tools Proficiency