Marketing Operations Specialist

Company Overview

Team Overview

Required Skills

• Maintain and update our WordPress-based website, ensuring pages are accurate, correctly formatted, and technically sound.
• Support backend updates, troubleshoot issues, and coordinate with internal stakeholders and external vendors.
• Set up, manage, and optimize marketing automation campaigns in Salesforce Account Engagement (Pardot).
• Own and maintain segmented lists (static and dynamic) in Pardot.
• Create and manage Pardot lead generation forms on the website and landing pages, ensuring effective capture and tracking.
• Build landing pages in WordPress and Pardot, format email campaigns, and develop web forms tied to lead generation.
• Implement automation workflows for email marketing and lead nurturing activities.
• Collaborate with Salesforce admins to align lead funnel tracking with sales pipeline outcomes.
• Maintain and evolve lead scoring, routing, tagging, and workflow automation strategies.
• Build and maintain reporting dashboards in Salesforce and Power BI to track performance metrics like pipeline contribution, MQLs, SQLs, and campaign ROI.
• Own and enhance campaign attribution models and performance analytics.
• Manage marketing calendars, campaign timelines, and project trackers.
• Oversee integration and performance of the marketing tech stack, ensuring smooth data flow and configuration.
• Provide technical support to the wider marketing team.
• Apply and experiment with AI tools or platforms to automate workflows, personalize content, or improve marketing operations efficiency.
  

Required Skills

• Strong working knowledge of Salesforce and Salesforce Account Engagement (Pardot).
• Hands-on experience with WordPress, including both content updates and backend site maintenance.
• Familiarity with HTML, CSS, and JavaScript.
• Proven experience supporting marketing or sales teams in a technical operations or campaign execution capacity.
• Basic to intermediate experience with marketing analytics and dashboard creation in Salesforce or Power BI.
• Demonstrated ability to improve processes or workflows, ideally using AI-based solutions or automation tools in a marketing context.
• Excellent attention to detail and a proactive, problem-solving mindset.
• Comfortable working across departments and communicating with both technical and non-technical audiences.
• Eagerness to explore and adopt emerging marketing technologies, with a growth mindset.
  

Role Location Benefits

• Hybrid Working: Our hybrid work policy requires all employees to work from the office approximately 3 days per week (50 work from home days per 6 months annually).
• Variable Pay: Annual performance related variable pay award to reward your performance and contributions to the company’s success.
• Generous Vacation Days Per Year: Take advantage of paid vacation days annually, plus public bank holidays.
• Family Health Insurance Coverage: Comprehensive health insurance coverage for you and your dependents available from your first day.
• Personal Accidental Injury Insurance: Feel secure with personal accidental injury insurance provided from the start of your employment.
• Annual Team Building Retreat: Participate in an annual team-building retreat at a new and exciting location each year
  

Diversity & Inclusion