Marketing Operations Specialist

2 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Marketing Operations Specialist

Job Location: Mohali, Punjab, 5 days (WFO)

Job Type: Full-Time

Salary: Aligned with industry standards / among the best in the Tricity region.

Shift Timing:  3:00 pm - 12:00 am IST


Company Overview & Job Summary:

We are looking for a key member to join the Vartopia Sales & Marketing Team. Vartopia is a leading channel technology provider that is changing the way companies engage with their partners. We are at the forefront of bridging the gap between vendors and partners with our powerful platform, Vartopia Hub. We are seeking a talented and motivated Marketing Operations Specialist to lead and manage our lead generation campaigns (Email & LinkedIn) primarily within Zoho Platform. If you're detail-oriented, results-driven, and passionate about marketing automation, this role offers a fantastic opportunity to grow and make a direct impact on our business revenue.


As the Marketing Operations Specialist, you will be responsible for executing and managing targeted lead generation efforts, running different campaigns, reporting on key metrics, and continuously optimizing outreach campaigns for maximum effectiveness. You will work closely with Vartopia's Sales team, in-house Zoho & Web Developer and Marketing Agency to ensure all campaigns are aligned with our business goals.


Key Responsibilities:

Manage Zoho-Based Campaigns

Campaign Reporting

Tracking & Prioritization

Cadence Development

A/B Testing

Collaboration with Developers- Zoho & Web

Collaboration with Sales

Collaboration with Marketing Agency


Skills:

Expert in Zoho Platform

Communication:

Marketing Automation

Data-Driven Approach

Collaboration Skills

Reporting Expertise

Time Management

Technical Skills:

Why Join Vartopia?

Innovative Work Environment:

Growth Potential:

Collaborative Culture:

Direct Impact:

(Optional) How to Apply:


Qualifications:

Education

bachelor’s degree required ( B.Tech, BCA, MBA, or a related field).

Specialization in Marketing will be considered a strong advantage.

Any courses or accreditation in Zoho will be preferred.


Experience

2+ Years of experience primarily in running marketing campaigns


Tools & Software’s

Zoho One (Modules: CRM, Marketing Automation, Cadences, Social, Analytics)

LinkedIn

ZoomInfo

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Vartopia

Software / Technology

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