Marketing Operations Specialist

As a Marketing Operations Specialist at our company, you will play a crucial role in leading the design, execution, and optimization of sophisticated marketing campaigns. Your responsibilities will include: - Developing and optimizing personalized omni-channel marketing campaigns with a focus on Salesforce Marketing Cloud and website content updates. - Configuring and customizing Salesforce Marketing Cloud applications like Email Studio, Mobile Connect, Contact Builder, and others to enhance campaign performance. - Conducting thorough QA tests for campaigns and website changes to ensure seamless delivery and user engagement. - Maintaining campaign journeys and website experiences for optimal performance and compliance with regulations. - Collaborating with marketing teams to refine data and integration requirements. - Managing list segmentation, audience targeting, and marketing automation workflows. - Supporting business reporting solutions and analyzing message volumes. - Participating in sprint planning and delivery management using tools like Jira. - Identifying and implementing efficiencies in operational processes and maintaining thorough documentation. - Troubleshooting data inconsistencies, system workflow gaps, and platform issues. - Staying current with platform updates and emerging marketing technologies. - Providing training and documentation to enhance platform adoption and campaign execution. Qualifications required for this role include: - 2-4 years of hands-on experience with Salesforce Marketing Cloud or similar omni-channel marketing platforms like Braze, BlueConic, or Acoustic. - Proficiency in programming and templating languages such as AMPscript, SQL, Python, HTML, CSS, JavaScript, and Liquid. - Expertise with Marketing Cloud studios and CRM integrations. - Strong data analysis skills using tools like Google Analytics, Excel, and Tableau. - Experience in managing segmentation strategies, lead scoring, and campaign optimization. - Ability to troubleshoot complex technical issues and communicate solutions effectively. - Strong project management skills and the ability to work in fast-paced environments. - Collaborative mindset with excellent communication skills. About Vontier: Vontier (NYSE: VNT) is a global industrial technology company focused on productivity, automation, and multi-energy technologies. With a culture of continuous improvement and innovation, Vontier delivers smart, safe, and sustainable solutions to customers worldwide. At Vontier, you will find a dynamic, innovative, and inclusive environment that empowers personal growth and collaboration. Join us to navigate challenges, seize opportunities, and contribute to a sustainable future together.,