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3.0 - 7.0 years
0 Lacs
chennai, tamil nadu
On-site
Role Overview: As a Senior Developer specializing in Salesforce Marketing Cloud, you will play a crucial role in designing, developing, and implementing effective marketing solutions. Your expertise in Marketing Cloud functionalities and best practices will be essential in driving successful campaigns and enhancing customer engagement. Your blend of technical skills and marketing acumen will contribute to the overall success of our dynamic team. Key Responsibilities: - Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud. - Collaborate with cross-functional teams to gather requirements and translate them into technical specifications. - Utilize Marketing Cloud tools such as Email Studio, Journey Builder, and Automation Studio to create and manage marketing campaigns. - Monitor and analyze campaign performance metrics to optimize marketing strategies and improve ROI. - Ensure data integrity and compliance with data protection regulations while managing customer data within Marketing Cloud. - Provide technical support and guidance to team members and stakeholders regarding Marketing Cloud functionalities. - Stay updated with the latest trends and best practices in Salesforce Marketing Cloud and digital marketing. - Participate in code reviews and contribute to the continuous improvement of development processes. Qualifications: - Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field is required. A strong combination of technical and marketing knowledge is essential for success in this role. About Mphasis: Mphasis applies next-generation technology to help enterprises transform businesses globally. Customer centricity is foundational to Mphasis and is reflected in the Mphasis Front2Back Transformation approach. Front2Back utilizes the exponential power of cloud and cognitive to provide hyper-personalized digital experiences to clients and their end customers. Mphasis Service Transformation approach helps shrink the core through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis core reference architectures and tools, speed and innovation with domain expertise and specialization are key to building strong relationships with marquee clients. Equal Opportunity Employer: Mphasis is committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of disability to search and apply for a career opportunity, please send an email to accomodationrequest@mphasis.com and let us know your contact information and the nature of your request.,
Posted 3 days ago
5.0 - 6.0 years
5 - 9 Lacs
bengaluru
Work from Office
Senior Developer role in the team working for Smart Grid projects. Understand, Analyze, and derive software requirements/software functional specification. Design, Development/Implementation, Unit Test, Testing, and delivery of work packages on time with high quality. Investigate and fix software defects found by test / review team to ensure product quality. Understanding of Power system and distributed network application added advantage. Use your skills to move the world forward! Overall, 5-6 years of experience as an Ansible Developer. B.E/B. Tech/M. Tech (Computer Science, Information Science, Electronics). Tools: GIT, Jira. Strong knowledge of Ansible (Playbooks, Roles, Inventory, Modules). Good knowledge/working experience with Python and Shell Scripting (an advantage). Strong debugging and troubleshooting skills for automation scripts and infrastructure issues. Good knowledge/working experience on GIT, JFrog Artifactory. Flexibility and the ability to learn new technologies quickly. Sound problem-solving skills. Good interpersonal, communication skills and good Team player. Can drive topics independently with minimal guidance and self-exploration .
Posted 3 days ago
2.0 - 5.0 years
3 - 6 Lacs
hyderabad
Work from Office
Position Overview As a key member of the Marketing Automation team, this role supports the development of the Salesforce Marketing Cloud platform to enable the effective and efficient execution of marketing programs This is achieved through data management, configuration, integrations, and development, The Salesforce Marketing Cloud Developer is responsible for understanding business requirements and delivering technical solutions that optimize the Marketing Cloud automation platform, enhancing CBRE communications This position will support regional digital and technology teams, as well as all European organizational business units while collaborating with the Salesforce Engineering Manager Additionally, the developer will work closely with the Salesforce Sales Cloud team to create custom queries and email templates and build comprehensive customer journeys as a trusted member of a cross-functional team, In This Role, You Will Develop marketing initiatives utilizing the Salesforce marketing automation platform, performing activities such as audience selection, triggered send notifications, suppressions, segmentation and more Design new or enhance existing processes to support new marketing strategies Gather and confirm data specifications when gathering campaign information Support data architecture needs, designing and managing database structure, inbound and outbound data integrations, and API?s Support reporting efforts through data manipulation and integration with PowerBI and Google Cloud Platform Develop, enforce, and perform quality control activities and checks Performs other related duties and participates in special projects as assigned Work with business and technology teams to gather functional and technical requirements Analyze requirements and provide leading practices in the design of the solution Participate in the creation and execution of test plans, strategies, and communications Oversee the management of process documentation Participate in client-facing meetings and document key decisions and action items Keep informed of the latest technology trends and innovations, especially in the areas of marketing automation, marketing resource management, digital asset management, web content management, mobile and social media What You Need To Apply Bachelor's degree in Computer Science, Information Systems, Computer Engineering, or Marketing with 6+ years of relevant work experience OR demonstrated ability to meet the job requirements Prior experience implementing full cycle projects in Salesforce Marketing Cloud Minimum 5+ years of experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder and Personalization Studio Experience with Sales cloud as a CRM, Oracle and SQL based databased preferred At least 3 years of experience as an email developer/technical resource on the Salesforce Marketing Cloud platform is strongly preferredMust have experience and understanding of relational databases and development competency around MS SQL Server, MySQL Must have experience with AMP script Must have experience with HTML, XML, Java, SOAP, and REST-based web services CSS and jQuery frameworks preferred Master with SQL and robust understanding of Marketing Cloud's contact data model and ETL Familiarity with multi-org connector and Marketing Cloud API Proficient in Marketing Cloud Connect, data extensions, and integration with external systems Creation and scheduling of automation activities in Automation Studio Salesforce Certifications: Marketing Cloud Email Specialist and Marketing Cloud Developer preferred; Marketing Cloud Consultant and Marketing Cloud Administrator certifications are a plus Able to demonstrate an understanding of the full range of customer information/data management systems and related processes and protocols Must be able to think critically and creatively when developing solutions Highly self-motivated contributor with a proven track record of obtaining results without significant direct report authority assigning tasks Capability to manage multiple priorities and tasks simultaneously; Easily adapts to new or different changing situations, requirements, or priorities Interpersonal & relationship building skills: ability to work well as an individual and within a team Personal drive to continually grow and enhance skills, knowledge, and scope of responsibilities Demonstrates solid verbal/written communication, listening, and communication skills with an ability to communicate across all employee and management levels Displays a high degree of initiative and effective organization and time management skills Strong analytical ability and ability to work with data Collaborative adapts to the diverse interests, styles, and perspectives of key players Excellent organizational skills and attention to detail Detail & Quality-oriented, self-directed, with problem-solving ability Show more Show less
Posted 3 days ago
3.0 - 5.0 years
0 Lacs
ahmedabad
Work from Office
3-4 years of proven experience working in Salesforce Marketing Cloud. Proficiency in AMPscript, SSJS , and SQL for SFMC. Experience working with Einstein capabilities in SFMC.
Posted 3 days ago
8.0 - 13.0 years
2 - 2 Lacs
hyderabad
Work from Office
SUMMARY POSITION OVERVIEW: As a key member of the Marketing Automation team, this role supports the development of the Salesforce Marketing Cloud platform to enable the effective and efficient execution of marketing programs. This is achieved through data management, configuration, integrations, and development. The Salesforce Marketing Cloud Developer is responsible for understanding business requirements and delivering technical solutions that optimize the Marketing Cloud automation platform, enhancing CBRE communications. This position will support regional digital and technology teams, as well as all European organizational business units while collaborating with the Salesforce Engineering Manager. Additionally, the developer will work closely with the Salesforce Sales Cloud team to create custom queries and email templates and build comprehensive customer journeys as a trusted member of a cross-functional team. IN THIS ROLE, YOU WILL: Develop marketing initiatives utilizing the Salesforce marketing automation platform, performing activities such as audience selection, triggered send notifications, suppressions, segmentation and more Design new or enhance existing processes to support new marketing strategies Gather and confirm data specifications when gathering campaign information Support data architecture needs, designing and managing database structure, inbound and outbound data integrations, and API s Support reporting efforts through data manipulation and integration with PowerBI and Google Cloud Platform Develop, enforce, and perform quality control activities and checks Performs other related duties and participates in special projects as assigned Work with business and technology teams to gather functional and technical requirements Analyze requirements and provide leading practices in the design of the solution Participate in the creation and execution of test plans, strategies, and communications Oversee the management of process documentation Participate in client-facing meetings and document key decisions and action items Keep informed of the latest technology trends and innovations, especially in the areas of marketing automation, marketing resource management, digital asset management, web content management, mobile and social media WHAT YOU NEED TO APPLY: Bachelor's degree in Computer Science, Information Systems, Computer Engineering, or Marketing with 6+ years of relevant work experience OR demonstrated ability to meet the job requirements Prior experience implementing full cycle projects in Salesforce Marketing Cloud Minimum 5+ years of experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder and Personalization Studio Experience with Sales cloud as a CRM, Oracle and SQL based databased preferred At least 3 years of experience as an email developer/technical resource on the Salesforce Marketing Cloud platform is strongly preferredMust have experience and understanding of relational databases and development competency around MS SQL Server, MySQL Must have experience with AMP script Must have experience with HTML, XML, Java, SOAP, and REST-based web services. CSS and jQuery frameworks preferred Master with SQL and robust understanding of Marketing Cloud's contact data model and ETL Familiarity with multi-org connector and Marketing Cloud API Proficient in Marketing Cloud Connect, data extensions, and integration with external systems Creation and scheduling of automation activities in Automation Studio Salesforce Certifications: Marketing Cloud Email Specialist and Marketing Cloud Developer preferred; Marketing Cloud Consultant and Marketing Cloud Administrator certifications are a plus Able to demonstrate an understanding of the full range of customer information/data management systems and related processes and protocols Must be able to think critically and creatively when developing solutions Highly self-motivated contributor with a proven track record of obtaining results without significant direct report authority assigning tasks Capability to manage multiple priorities and tasks simultaneously; Easily adapts to new or different changing situations, requirements, or priorities Interpersonal & relationship building skills: ability to work well as an individual and within a team Personal drive to continually grow and enhance skills, knowledge, and scope of responsibilities Demonstrates solid verbal/written communication, listening, and communication skills with an ability to communicate across all employee and management levels Displays a high degree of initiative and effective organization and time management skills Strong analytical ability and ability to work with data Collaborative adapts to the diverse interests, styles, and perspectives of key players Excellent organizational skills and attention to detail Detail & Quality-oriented, self-directed, with problem-solving ability
Posted 4 days ago
4.0 - 8.0 years
0 Lacs
hyderabad, telangana
On-site
As a Marketing Automation & CRM Specialist, your role will involve managing and optimizing enterprise-level customer engagement platforms like Salesforce Marketing Cloud, Oracle CECS, and BirdEye to ensure seamless customer journeys and data-driven engagement strategies. Your key responsibilities will include: - Salesforce Marketing Cloud Management: - Design and deploy email marketing campaigns with personalization and automation journeys. - Build and maintain complex data extensions, segmentation, and audience rules. - Utilize Automation Studio, Journey Builder, and AMPscript to optimize campaign workflows. - Monitor campaign performance and provide recommendations for improvement. - Data Cloud & Customer Segmentation: - Define, build, and refine customer segments and lifecycle campaigns using Salesforce Data Cloud or other CDP solutions. - Collaborate with internal data teams to ensure accurate and consistent data flow. - Develop reporting dashboards to track engagement, conversions, and retention. - Oracle CECS (Customer Engagement and Commerce Suite): - Administer and configure Oracle CECS for loyalty programs, promotions, and personalized customer experiences. - Integrate Oracle CECS data with other marketing automation platforms. - Oversee updates, troubleshoot issues, and ensure smooth day-to-day operations. - BirdEye Management: - Set up and monitor BirdEye for reputation management and customer reviews. - Analyze customer feedback to identify trends and areas for improvement. - Coordinate with customer service and product teams to address feedback promptly. - Collaboration & Strategy: - Collaborate with Product, Sales, and Digital Marketing teams to align marketing automation efforts with business objectives. - Contribute to strategy planning sessions, offering insights on platform capabilities and customer engagement opportunities. - Stay updated on industry trends and platform enhancements to drive continuous improvement. Qualifications: Education & Experience: - Bachelor's degree in Marketing, Business, Computer Science, or a related field. - 4-5+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) or similar marketing automation platforms. - Experience managing CRM systems and loyalty/rewards programs (e.g., Oracle CECS). Technical Skills: - Proficiency with SFMC modules like Email Studio, Journey Builder, Automation Studio, and Audience Builder. - Familiarity with CDP/data management for segmentation (Salesforce Data Cloud preferred). - Experience with BirdEye or other reputation management tools. - Basic understanding of HTML/CSS for email template customization. - Ability to analyze large data sets and generate actionable insights. Soft Skills: - Strong project management and organizational abilities. - Excellent communication and stakeholder management skills. - Analytical mindset and proven problem-solving skills. - Detail-oriented with a focus on delivering high-quality user experiences. Preferred: - Certifications in Salesforce Marketing Cloud, Salesforce Administrator/Consultant, or Oracle CECS. - Experience collaborating with IT teams or external vendors on integrations.,
Posted 5 days ago
5.0 - 7.0 years
19 - 22 Lacs
mumbai
Work from Office
About The Role Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Digital Platform Arch Assoc Principal Qualifications: Any Graduation Years of Experience: 5 to 7 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC.Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations.Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution.Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.API Integration:Exposure to API integration to fully utilize SFMC s API capabilities.Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio.HTML and CSS:Familiarity with HTML and CSS for email template customization.Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPls) and providing actionable insights. Roles and Responsibilities: Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively. SFMC Configuration and Development:Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution.Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization.Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools.Create Cloud pages within SFMC tool as per brief provided.Ensure accurate targeting and segmentation of campaign audiences.Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.Troubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation
Posted 5 days ago
2.0 - 10.0 years
0 Lacs
karnataka
On-site
The Salesforce Marketing Cloud (SFMC) Solution Consultant is a unique hybrid of business and technical consultant with the ability to operate as a digital tech lead focusing on the Salesforce Marketing Cloud. As the owner of solutions for multiple clients, you will be responsible for the successful onboarding and overall technological direction for those clients. Your role will involve working as a liaison between the account management and operations team to design and deliver high-quality, scalable technical solutions. It is crucial for you to display thought leadership, technical prowess, and the ability to manage cross-functional teams from project inception to completion. Your general knowledge should include functional expertise of Salesforce Marketing Cloud, a good understanding of the end-to-end campaign management process, familiarity with API SOAP and REST, understanding of iOS and Android Mobile Apps, and a solid grasp of solution design, architecture, relational database concepts, SQL, data management, scripting and query development, web analytics, as well as Cloud Pages and Landing Pages. To be successful in this role, you are expected to have a Bachelor's degree in a discipline related to functional work or role with 8-10 years of relevant work experience. A minimum of 2 years" experience on Salesforce Marketing Cloud is required, along with experience in a technical leadership role designing, building, and executing complex automated email campaigns in Salesforce Marketing Cloud. Possessing SFMC Email Specialist/Consultant/Developer Certifications is strongly preferred. Your experience should also include leading SFMC implementations and integrations, excellent communication skills, and the ability to work closely with RRDs Sales team selling to C-level executives and other businesses. Your responsibilities will involve demonstrating technical expertise while scoping and driving the creation of digital solutions, email campaigns, email reporting, and data integration. You will be required to gather business, marketing, and technical requirements to craft comprehensive and scalable solutions, architect data feeds, platform configuration, and components needed to run complex automated interactions/campaigns, and create standards and solutions to accelerate implementations and improve quality using technology. Additionally, you will need to stay abreast of industry technology innovations, new business practices, and third-party technology solutions, act as a consultant and technical expert on the Salesforce Marketing Cloud to serve clients" needs, and ensure alignment of business requirements with RRD Marketing Solutions standards and policies, and with industry best practices. The ideal candidate should possess excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences. This hands-on role requires significant technical experience and abilities with Salesforce Marketing Cloud and related cloud technologies. Conducting technical process reviews, design sessions, and other architecture meetings, documenting current state technical processes, and designing, developing, and documenting solutions to meet technical requirements are also part of your responsibilities. In conclusion, as a Salesforce Marketing Cloud Solution Consultant, you will play a vital role in driving the technical direction and successful implementation of solutions for multiple clients, leveraging your expertise in Salesforce Marketing Cloud and related technologies to deliver high-quality, scalable solutions and drive business growth.,
Posted 1 week ago
3.0 - 8.0 years
5 - 9 Lacs
pune
Work from Office
About The Role Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Salesforce Marketing Cloud Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will play a crucial role in developing solutions to enhance business operations and efficiency. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work-related problems.- Develop and implement custom solutions using Salesforce Marketing Cloud.- Collaborate with cross-functional teams to gather and understand business requirements.- Create technical documentation for developed applications.- Participate in code reviews and provide constructive feedback.- Stay updated with the latest Salesforce Marketing Cloud features and functionalities. Professional & Technical Skills: - Must To Have Skills: Proficiency in Salesforce Marketing Cloud.- Strong understanding of CRM concepts and best practices.- Experience in developing and implementing marketing automation strategies.- Knowledge of AMPscript and SQL for data manipulation.- Hands-on experience in creating and managing email campaigns.- Good To Have Skills: Experience with Salesforce Sales Cloud. Additional Information:- The candidate should have a minimum of 3 years of experience in Salesforce Marketing Cloud.- This position is based at our Bengaluru office.- A 15 years full-time education is required. Qualification 15 years full time education
Posted 1 week ago
7.0 - 9.0 years
7 - 12 Lacs
mumbai
Work from Office
About The Role Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Manager Qualifications: Any Graduation Years of Experience: 7 to 9 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.You will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools and features, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder.Marketing Automation Experience:Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics.CRM Integration:Experience in integrating Salesforce Marketing Cloud with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow.AMPscript and SQL:Proficiency in AMPscripts and SQL to customize email content, create complex data filters, and perform advanced data manipulations.Team Leadership:Strong leadership skills to guide and mentor a team of SFMC developers and administrators.Problem-Solving:Ability to analyze complex technical issues, identify root causes, and propose effective solutions.Communication Skills: Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders.Web Development:Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates.API Integrations:Understanding of API integration concepts to facilitate data exchange between SFMC and other platforms.Data Analysis and Reporting:Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports.Agile Methodology:Familiarity with Agile project management methodologies to drive projects efficiently.Personalization and Segmentation:Experience in creating personalized customer experiences through advanced segmentation strategies. Roles and Responsibilities: Marketing Automation Strategy execution:Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Salesforce Marketing Cloud.Technical Leadership:Lead a team of SFMC developers and SMEs, providing technical guidance, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards.SFMC Implementation:Design, configure, and implement various components of SFMC, including journeys, automation workflows, email templates, landing pages, and data extensions, while ensuring scalability and maintainability.Integration and Data Management:Oversee data integration between SFMC and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns.Campaign Execution:Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes.A/B Testing and Analytics:Utilize SFMC s analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies.Security and Compliance:Ensure SFMC implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies.Troubleshooting and Issue Resolution:Act as the technical escalation point for SFMC-related issues and provide timely resolutions to maintain smooth operations.Documentation and Training:Create technical documentation, guidelines, and best practices for SFMC usage. Conduct training sessions to upskill the marketing and technical teams on SFMC functionalities.Stay Updated with SFMC Trends:Keep abreast of the latest updates, features, and trends in Salesforce Marketing Cloud to suggest innovative solutions and improvements.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation
Posted 1 week ago
5.0 - 8.0 years
4 - 8 Lacs
mumbai
Work from Office
About The Role Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for? Proficiency in HTML5 and CSS3:Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.Email Design Best Practices:Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.Testing and Troubleshooting:Experience in testing emails across different devices and email clients to identify and resolve rendering issues.Attention to Detail:A keen eye for detail to ensure accuracy and consistency in coding and email rendering.Marketing Automation platform knowledge:Familiarity with the Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.JavaScript and AMPscript:Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.Email Automation:Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.Graphic Design:Basic graphic design skills to assist in creating visual elements for email templates.SQL:Understanding of SQL queries to work with dataA/B Testing:Experience in setting up and analyzing A/B tests to optimize email campaign performance.Accessibility:Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards. Roles and Responsibilities: Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.HTML Email Template Development:Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences.Email Build Testing:Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality.Email Design Best Practices:Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns.Troubleshooting and Issue Resolution:Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation
Posted 1 week ago
13.0 - 18.0 years
7 - 12 Lacs
mumbai
Work from Office
About The Role Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Manager Qualifications: Any Graduation Years of Experience: 13 to 18 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for? Effective communication and stakeholder management skills.Attention to detail and ability to work in a fast-paced environment.to ensure accuracy and functionality.Good To Have Skills: Knowledge of industry standards and best practices in offshore delivery governance.Experience with process improvement methodologiesFamiliarity with offshore delivery tools and technologies.CRM Industry KnowledgeExperience in governance, risk management, or compliance roles.Strong understanding of offshore delivery operations and processes.Excellent analytical and problem-solving skills. Roles and Responsibilities: Good knowledge of Marketing Automation Platforms like Braze, Adobe and SFMC.Hands on Adobe and Braze knowledge to also act as Tech lead in supporting various components of Braze/Adobe especially around Journeys and Automations will be an added advantageCompliance and Process Adherence:Ensure offshore delivery operations comply agreed operating standards and enforce adherence to established processes and procedures.Quality Assurance:Implement and maintain quality assurance processes to ensure the delivery of high-quality services. Conduct regular reviews to identify areas for improvement.Risk Management:Identify, assess, and mitigate risks related to offshore delivery operations. Develop and implement risk mitigation strategies to ensure smooth operations.Performance Monitoring:Monitor key performance indicators (KPIs) and metrics to track the performance of offshore delivery operations. Identify trends, issues, and improvement opportunities.Stakeholder Management:Collaborate with internal and external stakeholders to ensure alignment and transparency in offshore delivery operations. Provide regular updates and reports to stakeholders.Continuous Improvement:Drive continuous improvement initiatives to enhance the efficiency and effectiveness of offshore delivery operations. Implement best practices and lessons learned.Governance Framework:Develop and maintain a governance framework for offshore delivery operations. Define roles, responsibilities, and processes to ensure effective governance.Documentation:Maintain accurate and up-to-date documentation of governance processes, procedures, and policies. Ensure documentation is easily accessible and understandable. Qualification Any Graduation
Posted 1 week ago
4.0 - 9.0 years
17 - 22 Lacs
pune, bengaluru, delhi / ncr
Hybrid
We are hiring a Salesforce Marketing Cloud Developer at Avenoir. The role requires expertise in designing, developing, and optimizing Marketing Cloud solutions, creating customer journeys, managing campaigns, and integrating with Salesforce. Required Candidate profile Minimum 3 years of hands-on experience with Salesforce, particularly Marketing cloud Experience in at least 2 successful Marketing cloud projects
Posted 1 week ago
4.0 - 8.0 years
0 Lacs
navi mumbai, maharashtra
On-site
You will be working at WebMD Health Corp., an Internet Brands Company, which is a leading provider of health information services catering to patients, physicians, health care professionals, employers, and health plans through various online portals, mobile platforms, and health-focused publications. Your main responsibilities will include deploying, tracking, and reporting on all MedscapeLIVE! supported email campaigns and follow-up campaigns. You will be required to hand code HTML from PSDs into emails, create templates, and develop dynamic campaigns. Additionally, you will manage list segmentation, list QA, and list cleansing to ensure optimal campaign performance. To excel in this role, you should have at least 4 years of experience in professional HTML/CSS email coding, converting various formats to emails, and using email platform tools such as Salesforce Marketing Cloud (ExactTarget). Proficiency in Responsive Mobile Email Design, SQL, Automation Studio, Dreamweaver, and Photoshop is essential. You must also have a sound knowledge of email best practices, CAN-SPAM laws, GDPR, and experience with dynamically scripted emails using tools like AMPscript. Furthermore, you should have strong organizational, analytical, and project management skills, along with the ability to multitask effectively in a fast-paced environment. Your role will involve collaborating with cross-functional teams and independently managing email campaigns from end to end. Experience with A/B testing, multivariate testing, analysis, and reporting will be advantageous. Knowledge of JavaScript, Workfront, and Jira will be considered an added advantage. Overall, you must be detail-oriented, proactive, responsible, accountable, and results-driven with excellent written and verbal communication skills. Your role will also involve identifying and addressing operational and process issues promptly, ensuring quality control, and driving efficiencies to enhance campaign performance and click-through rates.,
Posted 1 week ago
5.0 - 9.0 years
0 Lacs
karnataka
On-site
As a Lead - Campaign Management at Indegene, you will play a crucial role in developing thought leadership, service portfolio, and solutions in the area of Campaign Operations. Your responsibilities will revolve around creating, executing, and evaluating marketing campaigns and strategies for both existing and new clients. Your deep expertise in Marketing Automation Platforms will be instrumental in setting up MAP Operations at scale for Global enterprises. In addition, you will be expected to develop capabilities in new channels such as Social, Search, and Programmatic channels to drive integrated Campaign Operations. Your focus will be on building IPs to address specific challenges in the campaign operations space, thereby gaining a competitive advantage through differentiation. You will also directly own Campaign ops service RFP response solutioning, proposition, and pricing. Furthermore, your role will involve measuring the ROI of all marketing campaigns and activities, utilizing the data to drive informed decisions. You will work closely with the internal team to manage competencies and act as a subject matter expert for project delivery. Your ability to elicit requirements and translate them into technical solutions that can scale across multiple business units will be crucial. To excel in this role, you should have experience with email and/or marketing automation software, along with knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget. Proficiency in working with Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails, is required. Additionally, hands-on experience with front-end development, SQL, Journey Builder, web service integration, and platform migration projects will be beneficial. If you are excited about the prospect of working at the intersection of healthcare and technology, being mentored by industry experts, and driving the future of healthcare organizations, we encourage you to apply for this position at Indegene. Join us in our purpose-driven journey to enable healthcare organizations to be future-ready.,
Posted 1 week ago
3.0 - 5.0 years
0 Lacs
mumbai, maharashtra, india
On-site
More than 30 years ago, E*TRADE pioneered the online brokerage industry by executing the first-ever electronic individual investor trade. While the landscape of our industry has changed dramatically, our culture of innovation and drive to make online trading accessible to everyone continues to drive us forward. We believe in challenging the status quo, fostering an environment of curiosity and learning, and, above all, putting our customers first. In 2020, ETRADE joined Morgan Stanley, signaling a major industry shift that brought Wall Street and Main Street together more than ever before. As ETRADE&aposs parent company, Morgan Stanley plays an important role in expanding what we can offer to investors, though E*TRADE still functions as an independent entity. Job Description This position is for an experienced Senior QA Specialist who will perform QA activities across different applications. The candidate should have strong system analysis skills and a solid background in manual testing. Day-to-day tasks include requirement and specification analysis, test planning, test case execution, defect reporting as well as status reporting. The Candidate will utilize and help to improve our QA processes to ensure that all our work is properly tested and reflects QA best practices. You will contribute to our overall development plans as well as coordinate and perform required activities to ensure that test milestones are defined and delivered on schedule. This includes overall QA strategy, test plans and test procedures necessary to validate the applications. Job Responsibilities > For email QA, perform rigorous testing of campaign emails focusing on content, rendering, segments, dynamic components, and functionality/appearance across browsers and email applications as well as campaign list > Troubleshoot reported bugs and clearly communicate issue and severity to appropriate development personnel > Validate the full list of business rules and/or functional specifications against the application being tested > Perform validation of deployment configuration, including subject lines, audience selection and send date/times > Work closely with development teams to implement and test changes on campaigns > Manage documentation and corresponding approvals to demonstrate the adherence to established best practices and risk controls > Ensure that deliverables are on time and defect free > Contribute to the requirements gathering process to eliminate gaps > Provide support as needed for audits and general inquiries Qualifications/Skills Required or Preferred: > 3-5 years relevant experience performing quality assurance and testing > Bachelor&aposs degree in marketing or business disciplines > Experience with web technologies AMPScript or experience with JavaScript, SQL, MS Excel, and MS PowerPoint > Understanding of Salesforce Marketing Cloud or related email software > Ability to work effectively within a team in a fast-paced environment > Proven process management skills and a strong eye for detail and documentation > Ability to prioritize and manage multiple deliverables > Excellent written and communication skills with both business and technical colleagues What You Can Expect From Morgan Stanley We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - arent just beliefs, they guide the decisions we make every day to do what&aposs best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, youll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. Theres also ample opportunity to move about the business for those who show passion and grit in their work. To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser. Morgan Stanley is an equal opportunities employer. We work to provide a supportive and inclusive environment where all individuals can maximize their full potential. Our skilled and creative workforce is comprised of individuals drawn from a broad cross section of the global communities in which we operate and who reflect a variety of backgrounds, talents, perspectives, and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing, and advancing individuals based on their skills and talents. Show more Show less
Posted 1 week ago
3.0 - 5.0 years
0 Lacs
mumbai, maharashtra, india
On-site
Associate Digital Email Marketing Operations with expertise in Salesforce Marketing Cloud Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm&aposs employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career. Its a place for people to learn, achieve and grow. Job Description The Wealth Management Marketing Operations team is looking for a talented email marketer and platform expert to execute communications in our digital channels, specifically leveraging Salesforce Marketing Cloud (SFMC) platform. Youre excited about digital marketing technology capabilities and enjoy partnering with marketing teams to bring programs to life and analyze the results. Youre obsessed with optimizing marketing technology platforms to personalize the digital client experience across web and email, driving engagement. You like to roll up your sleeves and navigate tools to try new things. Youre passionate about target segments and how their behaviors and interests drive engagement across all phases of the customer lifecycle, from awareness to engagement and through to retention. Delivering the right message, with the right offer, at exactly the right time is what you love doing. Responsibilities Flawlessly execute our marketing campaigns and provide support to product and marketing colleagues to support campaign build, testing, and execution of marketing communications in various marketing technology platforms (primarily SFMC) Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement. Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels. Build a center of excellence with marketing technologies. Develop rigorous QA process. A/B testing strategies, advise on best practices to email and web. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results. Build strong relationship building skills with business partners in Marketing, Product and Technology. Qualifications 3-5 years of hands-on experience in email marketing, specifically using Salesforce Marketing Cloud. Proficiency in using Salesforce Marketing Cloud tools such as Email Studio, Automation Studio, Journey Builder, and Content Builder. Strong understanding of HTML/CSS for email design and development. Experience with AMPscript and SQL for dynamic content and data manipulation within Salesforce Marketing Cloud. Proficiency in A/B testing and other optimization techniques to enhance email performance. Knowledge of Financial Services products and the industry, including driving marketing efforts on behalf of Financial Advisors / Wealth Management businesses, a plus. Highly collaborative, self-motivated, results-oriented and a creative thinker. Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously. Experience in collaborating with cross-functional teams, including design, content, and marketing strategy. Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws. Bachelors degree in Marketing, Business, Technology, Operations or related field. What You Can Expect From Morgan Stanley We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - arent just beliefs, they guide the decisions we make every day to do what&aposs best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, youll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. Theres also ample opportunity to move about the business for those who show passion and grit in their work. To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser. Morgan Stanley is an equal opportunities employer. We work to provide a supportive and inclusive environment where all individuals can maximize their full potential. Our skilled and creative workforce is comprised of individuals drawn from a broad cross section of the global communities in which we operate and who reflect a variety of backgrounds, talents, perspectives, and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing, and advancing individuals based on their skills and talents. Show more Show less
Posted 1 week ago
2.0 - 5.0 years
35 - 40 Lacs
bengaluru
Work from Office
Job Description: Job Title: Marketing Cloud - VP Location: Bangalore, India Role Description The Salesforce Program Development Team within DWS Global Technology is aiming to recruit a Senior Marketing Cloud Engineer . This role is ideal for an experienced Salesforce Marketing Cloud Engineer who is seeking a challenging and rewarding engagement, with the potential to grow both their career and their understanding of this strategic system. In DWS Asset Management, Salesforce is used for Client Relationship Management (CRM), Know Your Customer (KYC) and to support the DWS Asset Management Sales organisation to conform to regulatory requirements such as MiFID or GDPR (EU Data Protection Rules). Marketing Cloud is an additional App that leverages the Sales Cloud for bulk mail purposes and is utilized on DWS Websites as well. Your key responsibilities Reporting to the Salesforce Application Development Manager, the key objective of this role is to provide analysis and development of issues and develop components to help manage the implementation of Salesforce Marketing Cloud project deliverables. Working with the business and technical delivery teams through the end to end software development lifecycle, to deliver a high quality solution that meets the clients needs. Specific responsibilities of the role include ensuring that: Work with Business Analysts, Developers and Project Managers to understand functional requirements at a high level and set development expectations as needed for specific project deliverables. Develop and build Salesforce specific Cloud pages, AMPscript templates, Data Extensions and related components to support the Scrum team JIRA tasks. Partner with developers, product owners, and business analysts to ensure a comprehensive understanding of business processes, software implementation, and deployment to support business requirements. Clearly communicate development progress, challenges, and resolutions to stakeholders in a clear and timely manner. Work with Agile development methodologies. Collaborate with the team to improve documentation and foundational processes. Stay updated on the latest industry trends, tools, and best practices related to Marketing Cloud Your skills and experience This role will suit a candidate who is comfortable operating within a team and is able to see the bigger development picture, as well as being immersed in the detail. It requires a dynamic, enthusiastic, self-starter, with a strong work ethic, who has a passion for delivering tangible business value. The skills and experience that are most relevant to the role are: Bachelors degree in Computer Science, Data Science, Math, or a related Engineering field, or equivalent industry experience. At least 2-5 years of experience being a Salesforce Marketing Cloud Administrator. Experience with object-oriented programming languages (e.g. Python, JavaScript, Java). Strong foundation in Cloud pages, AMPscript, Data Extensions, HTML, CSS, Experience in Salesforce query languages (SOQL and SOSL) and API technologies (SOAP and REST). Knowledge of Salesforce development tools and ecosystems, including Lightning Web Components, Aura
Posted 1 week ago
5.0 - 8.0 years
4 - 8 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The SFMC Senior Analyst will support campaign delivery by managing segmentation, automation, and platform execution activities. You will play a key role in translating campaign logic into technical setups and ensuring quality and timeliness of marketing outputs.Key Responsibilities:Implement and monitor campaigns in SFMC using Journey Builder and Automation Studio.Write and optimize SQL queries and AMPscript for personalization and targeting.Work with business analysts and creative teams to ensure proper setup and testing.Conduct QA and troubleshoot issues in data or execution.Support documentation and reporting of campaign performance.3+ years of experience in campaign execution with 2+ years in SFMC.Solid experience with Data Extensions, AMPscript, and SQL.Ability to work independently with minimal supervision.Detail-oriented with a strong sense of ownership.Salesforce certification is a plus.Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for Campaign ManagementMicrosoft SQL ServerMySQLSalesforce Marketing Cloud Journey BuilderAdaptable and flexibleProblem-solving skillsAbility to work well in a teamAbility to handle disputesAbility to manage multiple stakeholders Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted 1 week ago
3.0 - 5.0 years
3 - 7 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do As an SFMC Analyst, you will assist in building and executing campaigns within Salesforce Marketing Cloud. Youll work under the guidance of senior team members to learn best practices in campaign setup, data management, and delivery QA.Key Responsibilities:Support the creation of campaigns in Email Studio, Journey Builder, and Automation Studio.Assist with segmentation, personalization, and QA activities.Collaborate with internal teams to manage data extensions and audience lists.Help with campaign documentation and post-send analysis.13 years of marketing operations or CRM experience, preferably with SFMC.Basic understanding of SQL and AMPscript is desirable.Eagerness to learn and grow within the marketing automation space.Strong attention to detail and time management.Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for Campaign ManagementMicrosoft SQL ServerMySQLSalesforce Marketing Cloud Journey BuilderAdaptable and flexibleAbility to work well in a teamStrong analytical skillsAgility for quick learningDetail orientation Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted 1 week ago
12.0 - 18.0 years
0 Lacs
maharashtra
On-site
As a Campaign Management Manager, you will play a crucial role in designing, implementing, and managing Salesforce Marketing Cloud, a powerful customer relationship management (CRM) platform tailored for marketers. Your primary responsibility will be to enable marketers to create and nurture effective marketing relationships and campaigns with customers. This involves integrating comprehensive solutions for customer journey management, email marketing, mobile marketing, social media engagement, web personalization, advertising, content creation and management, as well as data analysis. To excel in this role, you must possess a deep understanding and practical experience in leveraging Salesforce Marketing Cloud tools and functionalities such as Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder. You should have a proven track record in executing successful marketing automation campaigns, including tasks like audience segmentation, journey creation, and analytics. Furthermore, expertise in integrating Salesforce Marketing Cloud with CRM systems like Salesforce and Microsoft Dynamics is essential to ensure seamless data flow. Proficiency in AMPscript and SQL is crucial for customizing email content, creating intricate data filters, and conducting advanced data manipulations. Your leadership skills will be put to the test as you guide and mentor a team of SFMC developers and administrators. A solid understanding of web development technologies like HTML, CSS, and JavaScript will help you in creating and customizing landing pages and email templates effectively. Additionally, you should be well-versed in API integration concepts to facilitate data exchange between SFMC and other platforms. Proficiency in data analysis and reporting tools such as Tableau and Power BI will enable you to extract insights and present performance reports effectively. Your roles and responsibilities will include collaborating with marketing teams and project managers to develop and execute marketing automation strategies using Salesforce Marketing Cloud. You will lead a team of SFMC developers and Subject Matter Experts (SMEs), provide technical guidance, and ensure adherence to best practices. Designing, configuring, and implementing various components of SFMC, overseeing data integration, executing marketing campaigns, conducting A/B testing, ensuring security and compliance, troubleshooting issues, documenting processes, staying updated with SFMC trends, and maintaining data hygiene are also key aspects of your job. Moreover, you will be responsible for maintaining accurate records, completing required reports, and following all Desktop Procedures (DTPs) and Standard Operating Procedures (SOP) to carry out tasks efficiently. By staying updated with the latest trends in Salesforce Marketing Cloud, you can suggest innovative solutions and improvements to enhance marketing strategies and overall performance.,
Posted 1 week ago
5.0 - 9.0 years
0 Lacs
hyderabad, telangana
On-site
As a Certified Salesforce Marketing Cloud Lead Consultant, you will be responsible for driving and leading Salesforce Marketing Cloud initiatives to enhance customer engagement through optimized marketing automation strategies. Your role will involve collaborating with stakeholders, developing multi-channel marketing campaigns, integrating Salesforce Marketing Cloud with Salesforce CRM, and ensuring data security and compliance. Your key responsibilities will include leading end-to-end Salesforce Marketing Cloud implementations, configurations, and customizations, translating business requirements into technical solutions, executing and optimizing marketing campaigns using various Marketing Cloud Studios, creating personalized campaigns using SQL, AMPscript, and APIs, defining segmentation strategies, developing reports and dashboards, providing training to teams, and troubleshooting technical issues. To excel in this role, you must possess a Salesforce Marketing Cloud Consultant Certification along with at least 5 years of hands-on experience in Salesforce Marketing Cloud implementation and consulting. You should have a strong knowledge of Marketing Cloud Studios, expertise in Journey Builder and Automation Studio, proficiency in SQL, AMPscript, HTML, and JavaScript, experience with API integrations, and knowledge of marketing automation strategies. Excellent communication skills and the ability to manage multiple projects effectively are also essential. Preferred qualifications include additional Salesforce certifications, experience with Datorama, Interaction Studio, and Einstein AI, as well as prior experience in a leadership or team management role. Join us in this exciting opportunity to drive customer engagement and optimize marketing automation strategies using Salesforce Marketing Cloud.,
Posted 1 week ago
6.0 - 10.0 years
0 Lacs
surat, gujarat
On-site
As a highly motivated and detail-oriented Salesforce Marketing Cloud Consultant, you will have the opportunity to join our dynamic team at Aloola Solutions. Your role will be crucial in implementing, optimizing, and managing Salesforce Marketing Cloud solutions to cater to the unique needs of our clients. Collaboration with cross-functional teams to understand business requirements, provide valuable insights, and contribute to the development of innovative marketing strategies will be key. Your expertise in Salesforce Marketing Cloud will drive successful marketing campaigns and enhance customer engagement. Your responsibilities will include: - Demonstrating in-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools like Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder. - Successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics. - Integrating Salesforce Marketing Cloud with CRM systems to ensure seamless data flow. - Proficiency in AMPscript and SQL to customize email content, create complex data filters, and perform advanced data manipulations. - Leading and mentoring a team of SFMC developers and administrators. - Analyzing complex technical issues, identifying root causes, and proposing effective solutions. - Collaborating with marketing teams, IT, and other stakeholders with excellent communication and interpersonal skills. - Leveraging API integration concepts to facilitate data exchange between SFMC and other platforms. - Creating personalized customer experiences through advanced segmentation strategies. In addition, you will work closely with the Project Manager and marketing stakeholders to understand campaign objectives and requirements. You will assist in the execution of campaign strategies, provide guidance on leveraging SFMC capabilities effectively, configure and customize SFMC components, maintain data extensions, and create and manage automated journeys. Required skills and qualifications: - Proficiency in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, SQL, DataExtension) - Strong analytical skills and ability to interpret data insights. - Bachelors degree in Computer Science or related field preferred. - Familiarity with Agile methodologies and project management tools. - Excellent communication and interpersonal skills. - Detail-oriented with a commitment to accuracy. - 6+ years of experience in the field is required. This is a full-time position (WFO Only) located at The Citadel, 6th floor 601-603, Opp. Star Bazaar, Adajan, Surat, Gujarat 395009. If you meet the qualifications and are excited about this opportunity, please send your resume to [email protected],
Posted 1 week ago
0.0 - 1.0 years
7 - 11 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Hyper Text Markup Language (HTML) Designation: Marketing Platform Auto New Associate Qualifications: Any Graduation Years of Experience: 0 - 1 Year About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be responsible for working primarily on HTML (Hypertext Markup Language) which is a set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages. What are we looking for Proficiency in HTML5 and CSS3Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.Email Design Best PracticesUnderstanding of email design principles, user experience (UX) considerations, and email deliverability best practices.Testing and TroubleshootingExperience in testing emails across different devices and email clients to identify and resolve rendering issues. Attention to DetailA keen eye for detail to ensure accuracy and consistency in coding and email rendering.Marketing Automation platform knowledgeFamiliarity with the SFMC, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.JavaScript and AMPscriptKnowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.Email AutomationFamiliarity with email automation tools and processes, including journey-based emails and triggered campaigns.Graphic DesignBasic graphic design skills to assist in creating visual elements for email templates.SQLUnderstanding of SQL queries to work with dataA/B TestingExperience in setting up and analyzing A/B tests to optimize email campaign performance.AccessibilityAwareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards. Roles and Responsibilities: Campaign Planning and Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates. HTML Email Template Development:Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences. Email Build Testing:Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality. Email Design Best Practices:Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns. Troubleshooting and Issue Resolution:Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution. Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and extemal stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation
Posted 1 week ago
5.0 - 8.0 years
4 - 8 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted 1 week ago
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