Marketing Operations Specialist

Duties/Responsibilities

• Maintain active target account lists (TALs) within Salesforce and Zoominfo Marketing to maximize integrity of contact information and overall impact of active campaigns and promotions
• Collaborate with Program Managers on target account lists (TALs) [JS1]
• Pull metric data for marketing programs including responses, impressions, asset downloads etc. to measure deliverables for campaigns, promotions and events
• Assist with opportunity tracking in Salesforce tied to marketing campaigns and events for effective ROI and marketing performance reporting
• Maintain tool integrations by checking Splash, Influ2, LinkedIn etc. regularly to ensure proper connectivity and information flow to Salesforce for accurate campaign member and status data
• Create Salesforce reports and dashboards for timely and accurate campaign and event performance measurement
• Assist the Experience Team in managing and refining attendee and campaign target lists for partner POP (proof of performance) requirements
• Fulfill account mapping needs related to target list creation for marketing campaigns, events or as requested by the sales or ASU teams
• Assist program managers with ABM tasks as needed to help align processes and goals
• Manage Zoominfo Marketing and Hubspot alerts to maintain data cleanliness of campaign data and contact records associated with ongoing or upcoming marketing initiatives including but not limited to:
• Campaign data (description, partner, solution, parent campaign tagging) [JS2]
• Contact data (campaign member status, title, email)
• Complete missing information (such as industry or URL)
• Identifying duplicate accounts
• Analyze Salesforce Account Engagement data to assist with the creation of and maintenance of marketing workflows
• Assist with capturing buyer intent data to support list generation efforts for campaign managers, sales and ASU team members
• Track marketing operations tasks, workflows and process in Monday.com
• *Other job duties as assigned.
  

Education And Experience

• A degree in marketing, business administration, or a related field preferred
• Proficiency with Salesforce, including building reports and dashboards and campaign management
• Minimum Required – 4+ years of experience in a marketing role
• Preferred – Analytics background and familiarity with Salesforce Account Engagement, Zoominfo Marketing or other ABM tools.
  

Knowledge, Skills, Abilities

• Advanced knowledge of Excel and Salesforce preferred
• Energetic, self-motivated and can motivate others
• Strong organizational and time management skills
• Able to work in deadline-driven situations
• Performs well under pressure in a dynamic environment
  

Physical Requirements

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards.