Marketing Manager

Marketing Strategy & Leadership

• Define and lead overall marketing strategy aligned with business goals.
• Build and guide a high-performing team across digital, brand, and CRM.
• Drive go-to-market strategies for new launches and expansions.
• Monitor KPIs and ensure campaigns meet revenue and growth targets.
  

Additional Strategic Responsibilities

• Translate founder’s vision into clear brand and marketing direction.
• Ensure compliance with RBI/SEBI norms and protect brand reputation.
• Maintain brand consistency across digital, offline, and PR channels.
• Strengthen employer branding and stakeholder relationships.
• Implement crisis communication and explore new marketing innovations.
  

Performance Marketing

• Formulate and execute digital campaigns across Google, Meta, LinkedIn, and affiliate platforms.
• Manage day-to-day execution — creative briefs, coordination with design/content, targeting setup, tracking, and real-time optimization.
• Ensure full-funnel optimization (awareness to conversion) with continuous improvements to boost lead quality and conversion rates.
• Oversee budget allocation and tracking, ensuring ROI, compliance, and brand visibility.
• Drive marketing automation (drip campaigns, retargeting, etc.) to scale customer acquisition and engagement.
  

Customer Relationship Management (CRM)

• Set up and scale CRM systems with automation tools.
• Manage lead nurturing, upselling, and re-engagement flows.
• Drive omni-channel outreach with personalization and segmentation.
  

Brand Building & Communication

• Lead Prachay’s brand positioning, voice, and narrative, ensuring consistency across all platforms.
• Manage external communications (PR, content, social media) to strengthen awareness and engagement.
• Train teams on brand guidelines and oversee all customer touchpoints for alignment.
• Build strong partnerships with agencies, PR firms, media, and vendors for timely, high-quality delivery.
• Plan and execute events, webinars, and workshops to enhance visibility and thought leadership.
• Oversee the production of marketing materials and collaterals, ensuring timely, quality execution.
  

Cross-Functional Collaboration

• Partner with Sales, Product, Finance, and Operations for alignment.
• Track budgets, ensure compliance, and provide actionable insights.
• Support product and customer experience improvements with data
  

Skills And Knowledge

• Strategic Leadership: Ability to craft and drive marketing strategy while leading and inspiring teams.
• Digital Marketing Expertise: Proven hands-on experience in SEM, social, display, and email campaigns; strong grasp of B2C/B2B funnels.
• CRM & Automation: Skilled in platforms like HubSpot, Salesforce, with expertise in segmentation and automated campaigns.
• Brand Development: Strong storytelling, brand-building, and consistency across all channels.
• Data-Driven Decisions: Proficient in analytics, dashboards, and campaign metrics to optimize outcomes.
• Budget & Project Management: Adept at tracking budgets, managing vendors, and delivering projects on time.
• Communication: Excellent verbal/written skills with impactful reporting and presentation ability.
• Creative Problem-Solving: Innovative, agile, and action-oriented with a bias for execution.
  

Experience Background

• Performance Marketing, Brand Strategy, CRM, Digital Growth
  

Salary