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Marketing Analyst

Marketing Analyst

NetCom Learning

2 years

3 - 6 Lacs

noida

Posted:16 hours ago| Platform: GlassDoor logo

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Skills Required

marketing vision learning portfolio training ai certifications leadership data pipeline technology support analyze reporting hubspot marketo salesforce power sql optimization analysis segmentation engagement content targeting crm database metrics scoring strategies seo reports forecasting planning budgeting measurement tableau analytics excel tracking communication storytelling presentation automation saas python prioritization solver collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Marketing Analyst

Location:

Work Model: WFO

Shift / Working Hours:

Employment Type: Full-Time

Company Overview

Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media. Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

About the Role

The Marketing Analyst will play a critical role in transforming campaign, customer, and market data into strategic insights that fuel demand generation, accelerate pipeline performance, and improve marketing ROI. This role requires strong analytical capability, expertise in marketing technology platforms, and the ability to convert insights into data-driven recommendations that support leadership and cross-functional teams.

What you will do

Analyze marketing performance data to measure campaign ROI, lead quality, conversion velocity, and pipeline contribution.

Develop and maintain dashboards and reporting frameworks (HubSpot, Marketo, Salesforce, Power BI/Tableau).

Monitor lead funnel performance (MQL SQL Opportunity Closed-Won) and identify performance gaps and optimization opportunities.

Conduct competitor analysis, segmentation insights, digital engagement analysis, and market trend research.

Collaborate with content, demand generation, and sales operations to optimize audience targeting and campaign strategy.

Track CRM/database hygiene metrics, enrichment progress, and lead scoring logic.

Recommend optimization strategies across email, paid media, SEO, events, ABM, and web engagement channels.

Prepare monthly, quarterly, and ad-hoc performance reports for leadership and revenue teams.

Support forecasting, planning, and budgeting decisions through data-based modeling.

Assist in attribution modeling and measurement of multi-touch campaign impact.

What we are looking for

Proficiency in Power BI, Tableau, Google Analytics, Excel/Sheets.

Strong understanding of lead scoring, segmentation, lifecycle tracking, and campaign attribution.

Deep understanding of B2B marketing funnel metrics and revenue analytics.

Excellent communication, storytelling, and presentation skills.

Ability to simplify data insights for cross-functional and non-technical audiences.

Education & Experience

Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field.

2–4+ years of experience in marketing analytics or demand generation analytics.

Experience with Marketo, HubSpot, Salesforce, or similar CRM/automation platforms.

Preferred Qualifications

Exposure to ABM platforms (Demandbase, 6sense, ZoomInfo).

Experience supporting enterprise or SaaS marketing teams.

Familiarity with SQL or Python (nice to have).

Certifications in Marketo, Salesforce, or Google Analytics are a plus.

Key Attributes

Insight-driven, analytical, and detail-oriented.

Strong prioritization skills in a fast-paced environment.

Comfortable working cross-functionally and presenting data clearly.

Problem-solver with a continuous improvement mindset.

Why Join Sarder / NetCom Learning

Opportunity to work with global teams and enterprise-level marketing systems.

Culture built on innovation, collaboration, and learning.

Real growth opportunities and ongoing professional development.

If you are passionate about transforming marketing data into strategic business impact and want to grow in a high-performance environment, we’d love to hear from you!

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Marketing Analyst