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Marketing Analyst

Marketing Analyst

Franchise Media

0 years

0 Lacs

calicut

Posted:20 hours ago| Platform: GlassDoor logo

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Skills Required

marketing data research analyze crm analytics analysis engagement reports excel power effectiveness ads optimization strategies strategy planning forecast reporting visual graphs automation hubspot pivot design support

Work Mode

On-site

Job Type

Full Time

Job Description

Data & Research

Conduct market research to understand customer behavior, competitors, and trends.
Analyze market conditions, demand patterns, and sales performance.
Collect data from CRM, website analytics, social media, and sales reports.

Data Analysis & Insights

Convert raw data into actionable insights for the marketing team.
Track marketing KPIs: leads, conversions, CAC, ROI, engagement, etc.
Identify patterns, opportunities, and areas needing improvement.
Create dashboards and reports using tools like Excel, Google Data Studio, Power BI.

Campaign Performance Monitoring

Evaluate the effectiveness of digital marketing campaigns.
Monitor ad performance across platforms (Google Ads, Meta Ads, LinkedIn).
Suggest optimization strategies to improve results and reduce cost.

Strategy Support

Assist in planning marketing strategies based on data insights.
Identify target audiences and segment customers for personalized marketing.
Forecast sales and predict market trends.

Reporting & Presentation

Prepare weekly/monthly performance reports for management.
Present insights and recommendations in a clear, understandable format.
Create visual reports (charts, graphs, dashboards).

Tools & Tech Skills

Use analytics tools (Google Analytics, Search Console, Hotjar).
Use CRM and automation tools (HubSpot, Zoho, Salesforce).
Strong Excel/Sheets knowledge (pivot tables, VLOOKUP, graphs).

Coordination

Work with marketing, sales, product, and design teams.
Support decision-making with data-driven insights.

Additional Skills

Problem-solving and critical thinking.
Ability to translate complex data into simple information.
Staying updated with industry and digital marketing trends.

Job Type: Full-time

Work Location: In person

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