Marketing Analyst

0 years

0 Lacs

Posted:20 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Data & Research

  • Conduct market research to understand customer behavior, competitors, and trends.
  • Analyze market conditions, demand patterns, and sales performance.
  • Collect data from CRM, website analytics, social media, and sales reports.

Data Analysis & Insights

  • Convert raw data into actionable insights for the marketing team.
  • Track marketing KPIs: leads, conversions, CAC, ROI, engagement, etc.
  • Identify patterns, opportunities, and areas needing improvement.
  • Create dashboards and reports using tools like Excel, Google Data Studio, Power BI.

Campaign Performance Monitoring

  • Evaluate the effectiveness of digital marketing campaigns.
  • Monitor ad performance across platforms (Google Ads, Meta Ads, LinkedIn).
  • Suggest optimization strategies to improve results and reduce cost.

Strategy Support

  • Assist in planning marketing strategies based on data insights.
  • Identify target audiences and segment customers for personalized marketing.
  • Forecast sales and predict market trends.

Reporting & Presentation

  • Prepare weekly/monthly performance reports for management.
  • Present insights and recommendations in a clear, understandable format.
  • Create visual reports (charts, graphs, dashboards).

Tools & Tech Skills

  • Use analytics tools (Google Analytics, Search Console, Hotjar).
  • Use CRM and automation tools (HubSpot, Zoho, Salesforce).
  • Strong Excel/Sheets knowledge (pivot tables, VLOOKUP, graphs).

Coordination

  • Work with marketing, sales, product, and design teams.
  • Support decision-making with data-driven insights.

Additional Skills

  • Problem-solving and critical thinking.
  • Ability to translate complex data into simple information.
  • Staying updated with industry and digital marketing trends.

Job Type: Full-time

Work Location: In person

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