Marketing Analyst

Role Overview: As a Marketing Analyst at our IT company, your primary role will involve analyzing market trends, identifying business opportunities, and developing strategies to optimize marketing efforts. You will conduct market research, analyze data, and support marketing initiatives to drive growth. Key Responsibilities: - Conduct thorough market research to identify industry trends, market demands, and competitive landscape. - Analyze data on consumers, competitors, and market conditions to inform marketing strategies. - Prepare detailed reports on findings and insights for the marketing team and senior management. - Collect, analyze, and interpret data from various sources like web analytics, sales data, and market research. - Develop and maintain dashboards and reports to track key performance indicators (KPIs). - Use statistical tools and techniques to identify patterns and trends. - Play a crucial role in developing marketing strategies and campaigns based on data-driven insights. - Work closely with the marketing team to implement marketing plans and strategies. - Monitor and evaluate the effectiveness of marketing campaigns and initiatives. - Provide regular performance reports and make recommendations for optimization. - Track and analyze the ROI of marketing efforts. - Conduct customer segmentation and profiling to better understand target audiences. - Develop customer personas and journey maps to guide marketing strategies. - Collect and analyze customer feedback to improve marketing and product strategies. - Collaborate with cross-functional teams including sales, product development, and customer service. - Provide data-driven insights to support decision-making across departments. - Collaborate with external agencies and vendors as needed. Qualification Required: - Bachelor's degree, with 1 year of experience as a Marketing Analyst preferred. - Proficiency in English, Hindi, and Marathi languages preferred. Additional Details: This is a full-time position located in Jalgaon, Maharashtra. Benefits include health insurance and provident fund. The work schedule is during the day shift, and performance bonuses are offered on a quarterly and yearly basis. Make sure to stay updated on the latest marketing technologies and trends to enhance analysis and reporting.,