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Site Merchandising

confidential

3.0 - 7.0 years

Chennai, All india

On-site

Role Overview: As a Site Merchandiser at TCS, your primary responsibility will be to optimize onsite customer experiences, manage merchandising content, and drive engagement through strategic design and execution. You will play a crucial role in enhancing customer engagement by designing and managing category pages, brand stores, promotional campaigns, and email content. Your strong understanding of e-commerce trends, customer behavior analytics, and content management systems will be essential in delivering high-impact digital experiences. Key Responsibilities: - Design and manage category pages, brand stores, promotional campaigns, and email content to enhance customer engagement. - Lead f...

Posted 1 week ago

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Digital Marketing Executive | Trainer

Confidential

2.0 - 6.0 years

Pune, All india

On-site

As a Digital Marketing Trainer & Executive at Shuru, located in Kondhwa Pune, you will be responsible for the following: - Should be an expert in SEO, Google Ad Words, Social Media Marketing, Email Marketing, Affiliate Marketing, Content Marketing, SMO, ORM, Website Designing, Web Analytics, etc. - Helping students in the practical execution of digital marketing. - Should have energetic, passionate, enthusiastic, strong. Qualifications required: - Expertise in SEO, Google Ad Words, Social Media Marketing, Email Marketing, Affiliate Marketing, Content Marketing, SMO, ORM, Website Designing, Web Analytics, etc. - Strong passion and enthusiasm for digital marketing. - Prior experience in traini...

Posted 1 week ago

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Adobe Experience Platform Real Time Customer Data Platform Developer

Capgemini

2.0 - 6.0 years

Pune, Chennai, Bengaluru

Work from Office

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way youd like, where youll be supported and inspired bya collaborative community of colleagues around the world, and where youll be able to reimagine whats possible. Join us and help the worlds leading organizationsunlock the value of technology and build a more sustainable, more inclusive world. Your Role Experience in developing digital marketing / digital analytics solutions using Adobe products. Experience in Adobe Experience Cloud products and recent experience with Adobe Experience Platform or similar CDP Good knowledge of Data Science workspace and building intelligent Services on AEP S...

Posted 2 weeks ago

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Product Analytics

Confidential

8.0 - 12.0 years

Hyderabad

On-site

Role Overview: You will be responsible for applying analytics to solve complex Product challenges. You should be skilled at identifying patterns, solving complex problems, and extracting insights from structured and unstructured data. Additionally, you will be involved in A/B testing and should possess strong communication, storytelling, and influencing skills to translate complex data into clear, compelling insights that drive decision-making and shape product strategy. Collaboration with cross-functional teams is a key aspect of this role. Key Responsibilities: - Apply analytics to solve complex Product challenges - Use SQL and Python for data manipulation, analysis, and insight generation...

Posted 3 weeks ago

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Marketing Manager, Amazon Pharmacy

Amazon

4.0 - 9.0 years

25 - 30 Lacs

Bengaluru

Work from Office

Amazon.in Pharmacy team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience. Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate with internal teams and brands to drive experiments on brand funded coupons, ...

Posted 4 weeks ago

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Marketing Manager, IN Private Brands

Amazon

3.0 - 8.0 years

30 - 35 Lacs

Bengaluru

Work from Office

Do you have a passion for consumer productsDo you want to build a business from the ground upDo you have proven analytical capabilities, exceptional communication, Marketing & Project management skills, and the ability to multi-task and thrive in a fast-paced environmentIf yes, you should consider Amazon Private Brands. We are seeking an experienced Marketing Manager to lead marketing initiatives for the Private Label business in India. This role will be responsible for driving customer acquisition, engagement & lifecycle management, building brands, improving their discoverability, drive performance marketing, launch & build new products and drive revenue growth through strategic marketing ...

Posted 4 weeks ago

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Exploring Web Analytics Jobs in India

The demand for web analytics professionals in India has been on the rise in recent years as businesses increasingly rely on data-driven insights to make informed decisions. Web analytics jobs offer a rewarding career path for individuals with a passion for data analysis and digital marketing. In this article, we will explore the web analytics job market in India, including top hiring locations, average salary range, career progression, related skills, and interview questions.

Top Hiring Locations in India

Bengaluru
Mumbai
Delhi/NCR
Pune
Hyderabad

These cities are known for their vibrant tech ecosystem and have a high demand for web analytics professionals across various industries.

Average Salary Range

The average salary range for web analytics professionals in India varies based on experience levels: - Entry-level: INR 3-6 lakhs per annum - Mid-level: INR 6-12 lakhs per annum - Experienced: INR 12-20 lakhs per annum

Salaries may vary based on factors such as company size, location, and specific job role.

Career Path

A typical career progression in web analytics may include roles such as: 1. Web Analyst 2. Senior Web Analyst 3. Analytics Manager 4. Head of Analytics

As professionals gain experience and expertise in web analytics, they may take on more strategic and leadership roles within organizations.

Related Skills

In addition to proficiency in web analytics tools such as Google Analytics and Adobe Analytics, web analytics professionals are often expected to have skills in: - Data visualization - Statistical analysis - Digital marketing - A/B testing - SQL

Interview Questions

What is the difference between sessions and users in Google Analytics? (basic)
How do you track conversions in Google Analytics? (medium)
What are some common metrics used in web analytics? (basic)
How would you optimize a website based on analytics data? (medium)
Explain the concept of bounce rate. (basic)
How do you set up goals in Google Analytics? (medium)
What is the importance of segmentation in web analytics? (basic)
How would you analyze the performance of a marketing campaign using web analytics? (medium)
Can you explain the difference between first-party cookies and third-party cookies? (basic)
How do you measure the success of an e-commerce website using web analytics? (medium)
What are some key performance indicators (KPIs) for a content-based website? (basic)
How do you handle data discrepancies in web analytics reports? (medium)
Explain the concept of attribution modeling in web analytics. (medium)
How would you identify and analyze website traffic sources? (basic)
What is cohort analysis and how is it useful in web analytics? (advanced)
How do you conduct A/B testing for website optimization? (medium)
Can you discuss the impact of page load speed on website performance? (basic)
How do you track user interactions on a website using event tracking? (medium)
What are some best practices for setting up custom reports in Google Analytics? (medium)
How would you analyze the effectiveness of social media campaigns using web analytics? (medium)
Explain the concept of conversion rate optimization (CRO). (basic)
How do you perform funnel analysis in web analytics? (medium)
Can you discuss the role of data sampling in web analytics tools? (advanced)
How would you approach data privacy and compliance issues in web analytics? (medium)

Closing Remark

As you explore opportunities in the web analytics job market in India, remember to showcase your expertise in data analysis and digital marketing during the interview process. By preparing thoroughly and demonstrating your skills, you can position yourself as a strong candidate for web analytics roles. Good luck in your job search!

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