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1.0 - 3.0 years

3 - 5 Lacs

jodhpur

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Should have good knowledge of Computer feild This is a full-time on-site role as a Search Engine Optimization Analyst in Jodhpur. The SEO Analyst will conduct keyword research, build links, implement on-page SEO strategies, and utilize web analytics. They will also contribute to marketing efforts. This is a full-time on-site role as a Search Engine Optimization Analyst in Jodhpur. The SEO Analyst will conduct keyword research, build links, implement on-page SEO strategies, and utilize web analytics. They will also contribute to marketing efforts. Tasks Keyword Research and On-Page SEO skills Experience in link-building and Web Analytics Knowledge of marketing and SEO best practices Strong an...

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3.0 - 6.0 years

1 - 4 Lacs

kolkata, bengaluru

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Summary: We are looking for a skilled Web Analyst with a focus on Adobe Analytics to join our digital marketing team. The ideal candidate will be responsible for analyzing web traffic, user behavior, and performance data to provide insights that will guide business decisions. They will work closely as a trusted resource to our website team and within our digital analytics team as a subject matter expert. This role is essential to driving data-driven strategies and ensuring our online presence meets our business goals. Required skills: Experience: o 3+ years of experience in web analytics, specifically with Adobe Analytics (formerly known as Omniture SiteCatalyst) Technical skills: o Strong u...

Posted 8 hours ago

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12.0 - 15.0 years

15 - 20 Lacs

pune

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Lead - Digital Platforms/Senior Lead - Digital Platforms Lead - Digital Platforms/Senior Lead - Digital Platforms Job Purpose Our App & Websites are the key pieces of the company's digital strategy. They are an integrated platform offering a portfolio of products covering payments, cards, wallets, loans, deposits, mutual funds, and loans on lifestyle products ranging from consumer durables to home furnishing. These digital platforms will integrate our home-grown ecommerce store, insurance marketplace, investment marketplace, payments engine including BBPS and offer a consumer-tech experience to our customers. They will be hyper-personalized for each customer and provide the right nudges acro...

Posted 9 hours ago

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12.0 - 17.0 years

17 - 22 Lacs

bengaluru

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As Adobe Solution Architect, you are responsible to understand client’s business benefits and identify the gaps and focus area that need to be addressed to bring in the wow-factor in terms of real value add to the solution offered. You must have hands-on expertise on at least 4 implementations with Adobe Experience Manager along with a minimum of 1 real time implementations on one of the following Adobe Marketing Cloud capabilities: Adobe Analytics, Adobe Target, Adobe Campaigns, Adobe Audience Manager. You will need to be comfortable working with clients to demonstrate technical, functional and non-functional expertise to generate trust and confidence within the client and help them envisio...

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3.0 - 7.0 years

8 - 12 Lacs

bengaluru

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As an Application Developer at IBM, you'll work with clients to co-create solutions to major real-world challenges by using best practice technologies, tools, techniques, and products to translate system requirements into the design and development of customized systems. In your role, you will be responsible for: Adobe Analytics Implement and configure Adobe Analytics for tracking user interactions on websites and mobile applications. Set up and manage eVars, props, and events for capturing data. Deploy Adobe Analytics using Tag management solutions and ensure the accurate collection of data. Collaborate with developers to implement data layers and custom tagging solutions. Maintain and upda...

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1.0 - 4.0 years

3 - 7 Lacs

pune

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We are seeking a talented and experienced SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to increase our online presence and drive organic traffic to our website. This role requires a deep understanding of SEO best practices, a data-driven mindset, and the ability to stay up-to-date with the latest industry trends. Key Responsibilities: 1. Develop and execute successful SEO strategies to improve organic search rankings and drive traffic to the website. 2. Conduct keyword research to identify target keywords and optimize website content accordingly. 3. Perform comprehens...

Posted 11 hours ago

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0.0 - 2.0 years

9 - 12 Lacs

coimbatore

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- Assist in the development of marketing campaigns, including social media, and LinkedIn platforms. - Conduct market research and analysis to identify trends and consumer insights - Create engaging content for various marketing channels, including social media, blog posts, and email newsletters - Assist in the planning and execution of events, such as webinars and award ceremonies. - Collaborate with cross-functional teams, including sales and creative teams to ensure alignment and consistency - Monitor and analyze campaign performance using analytics tools, such as Google Analytics - Assist in the development of marketing materials, such as case studies, Social media collaterals, flyers, an...

Posted 11 hours ago

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0.0 - 2.0 years

9 - 12 Lacs

surat

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- Assist in the development of marketing campaigns, including social media, and LinkedIn platforms. - Conduct market research and analysis to identify trends and consumer insights - Create engaging content for various marketing channels, including social media, blog posts, and email newsletters - Assist in the planning and execution of events, such as webinars and award ceremonies. - Collaborate with cross-functional teams, including sales and creative teams to ensure alignment and consistency - Monitor and analyze campaign performance using analytics tools, such as Google Analytics - Assist in the development of marketing materials, such as case studies, Social media collaterals, flyers, an...

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0.0 - 2.0 years

9 - 12 Lacs

bengaluru

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- Assist in the development of marketing campaigns, including social media, and LinkedIn platforms. - Conduct market research and analysis to identify trends and consumer insights - Create engaging content for various marketing channels, including social media, blog posts, and email newsletters - Assist in the planning and execution of events, such as webinars and award ceremonies. - Collaborate with cross-functional teams, including sales and creative teams to ensure alignment and consistency - Monitor and analyze campaign performance using analytics tools, such as Google Analytics - Assist in the development of marketing materials, such as case studies, Social media collaterals, flyers, an...

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8.0 - 10.0 years

12 - 16 Lacs

kolkata, bengaluru

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Role Description We are seeking an SEM Sr Associate with a strong foundation in paid search advertising to help support in the development, execution and optimization of paid search campaigns across various platforms, primarily Google and Bing. This role will report into the SEM Manager. Key Responsibilities: Assist in the development, implementation, and management of paid search campaigns across various platforms (Google, Bing Ads, etc.) to align with overall marketing/campaign objectives Conduct keyword research and analysis to identify high-performing search terms Monitor and analyze campaign performance metrics providing regular reports Collaborate with SEO, web, content and other marke...

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3.0 - 5.0 years

2 - 5 Lacs

kolkata, bengaluru

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Role Description Social Media Associate We are seeking an experienced associate to help manage our social channels across multiple markets. In this role, you will support the planning, execution, reporting and optimization of our social media strategy across multiple platforms. Attention to details, strong analytics expertise and collaboration skills are needed to achieve desired, goal-oriented results. Key Responsibilities: Serve as back-up for scheduling and monitoring organic social posts across multiple platforms and markets (LinkedIn, Facebook, Instagram, X, YouTube) Manage YouTube channel uploads, SEO, embed codes and metrics/reporting Maintain social calendar overview Assist in managi...

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2.0 - 5.0 years

3 - 7 Lacs

indore, hyderabad

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Role We are seeking a skilled Adobe Analytics Engineer to join our team in Hyderabad The ideal candidate should have strong expertise in Adobe Analytics dashboarding, API integrations, and web analytics tracking methodologies, with the ability to deliver actionable insights to business stakeholders Key Responsibilities Design, implement, and manage dashboards in Adobe Analytics for tracking KPIs Integrate API endpoints to extract, manipulate, and automate reporting data Collaborate with cross-functional teams to understand requirements and provide insights Ensure data accuracy, consistency, and reliability across digital channels Troubleshoot issues related to data feeds, discrepancies, and ...

Posted 12 hours ago

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0.0 - 4.0 years

0 Lacs

lucknow, uttar pradesh

On-site

Role Overview As a Digital Marketing Intern at Gencosys Technologies Pvt. Ltd., located in Lucknow, you will be responsible for implementing online marketing strategies, managing social media platforms, conducting web analytics, and enhancing the overall digital presence. Your daily tasks will include executing marketing campaigns, monitoring performance metrics, and collaborating with the marketing team to drive engagement and growth. Key Responsibilities - Implement online marketing strategies - Manage social media platforms - Conduct web analytics - Enhance overall digital presence - Execute marketing campaigns - Monitor performance metrics - Collaborate with the marketing team to drive e...

Posted 20 hours ago

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0.0 - 4.0 years

0 Lacs

chennai, tamil nadu

On-site

Job Description: As a Digital Marketing Intern at Ducima Analytics, you will have the opportunity to assist in managing and optimizing PPC campaigns, performing data analysis, and supporting online marketing efforts. Your role will involve tasks such as keyword research, campaign creation, and performance analysis. Additionally, you will be supporting various digital marketing initiatives while working on-site in Chennai. Key Responsibilities: - Assist in managing and optimizing PPC campaigns - Perform data analysis to enhance campaign performance - Conduct keyword research for effective targeting - Create and monitor campaign performance - Support various digital marketing initiatives Quali...

Posted 21 hours ago

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2.0 - 6.0 years

0 - 0 Lacs

coimbatore, tamil nadu

On-site

As an E-Commerce Manager, your role will involve overseeing the design and development of the website, monitoring web analytics, and internal data sources. You will be responsible for designing and executing roadmaps, incorporating best practices, and budgeting effectively. Additionally, you will supervise all activities and product development, working closely with web development and technical teams. Your tasks will include preparing reports, analyzing conversion numbers, developing SEO/PPC strategies, and creating marketing plans. Team management, progress monitoring, quality control, and assurance will also be part of your responsibilities. Furthermore, you will be developing schedules a...

Posted 22 hours ago

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2.0 - 6.0 years

0 Lacs

vijayawada, andhra pradesh

On-site

Job Description Role Overview: You will be a Digital Marketing Associate at Technical Avengers Pvt. Ltd. located in Vijayawada. Your primary responsibility will be to execute digital marketing strategies, manage social media platforms, analyze web data, and optimize online campaigns. Your daily tasks will include creating content, tracking performance metrics, and collaborating with the marketing team to enhance brand visibility and engagement. Key Responsibilities: - Execute digital marketing strategies effectively - Manage social media platforms and engage with the audience - Analyze web data to optimize online campaigns - Create engaging content to boost brand visibility - Track performan...

Posted 22 hours ago

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0.0 - 4.0 years

0 Lacs

goa

On-site

Role Overview: You will be a Digital Marketing Intern based in Madgaon, responsible for assisting in creating and implementing digital marketing strategies, managing social media accounts, analyzing web traffic, and contributing to online marketing efforts. Your role will involve continuous monitoring and improving digital performance through web analytics. Key Responsibilities: - Assist in creating and implementing digital marketing strategies - Manage social media accounts - Analyze web traffic - Contribute to online marketing efforts - Continuous monitoring and improving digital performance through web analytics Qualification Required: - Skills in Social Media Marketing and Online Marketi...

Posted 1 day ago

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12.0 - 17.0 years

10 - 14 Lacs

vadodara

Work from Office

We are seeking a Product Marketing Manager professional join our Product team who will be responsible for end to end marketing stragies, performance strategies, execution and monitoring of digital activities across platforms. You shall build long term growth, retain existing customer, and increase new customer base to our business using long -term and short-term strategies. You will also be responsible to manage brand digital platform and work in collaboration with cross-functional teams. Understanding the core concepts of Software Product Marketing and preferably a SaaS Product. Brand and position the SaaS product with a right marketing mix. Managing the content assets needed to market the ...

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5.0 - 10.0 years

5 - 9 Lacs

pune

Work from Office

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Analytics Good to have skills : NA Minimum 5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will collaborate with teams to ensure successful project delivery and implementation. Roles & Responsibilities: Expected to be an SME, collaborate and manage the team to perform. Responsible for team deci...

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5.0 - 8.0 years

10 - 14 Lacs

hyderabad

Work from Office

About The Role Project Role : Application Lead Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact. Must have skills : Adobe Target Good to have skills : NA Minimum 5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Lead, you will lead the effort to design, build, and configure applications, acting as the primary point of contact. Your typical day will involve collaborating with various teams to ensure project milestones are met, facilitating discussions to address challenges, and guiding your team through the development process while maintaining a ...

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1.0 - 4.0 years

3 - 7 Lacs

chennai

Work from Office

We are seeking a talented and experienced SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to increase our online presence and drive organic traffic to our website. This role requires a deep understanding of SEO best practices, a data-driven mindset, and the ability to stay up-to-date with the latest industry trends. Key Responsibilities: 1. Develop and execute successful SEO strategies to improve organic search rankings and drive traffic to the website. 2. Conduct keyword research to identify target keywords and optimize website content accordingly. 3. Perform comprehens...

Posted 1 day ago

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1.0 - 4.0 years

3 - 7 Lacs

agra

Work from Office

We are seeking a talented and experienced SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to increase our online presence and drive organic traffic to our website. This role requires a deep understanding of SEO best practices, a data-driven mindset, and the ability to stay up-to-date with the latest industry trends. Key Responsibilities: 1. Develop and execute successful SEO strategies to improve organic search rankings and drive traffic to the website. 2. Conduct keyword research to identify target keywords and optimize website content accordingly. 3. Perform comprehens...

Posted 1 day ago

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1.0 - 4.0 years

3 - 7 Lacs

kanpur

Work from Office

We are seeking a talented and experienced SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to increase our online presence and drive organic traffic to our website. This role requires a deep understanding of SEO best practices, a data-driven mindset, and the ability to stay up-to-date with the latest industry trends. Key Responsibilities: 1. Develop and execute successful SEO strategies to improve organic search rankings and drive traffic to the website. 2. Conduct keyword research to identify target keywords and optimize website content accordingly. 3. Perform comprehens...

Posted 1 day ago

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0.0 - 2.0 years

9 - 12 Lacs

ahmedabad

Work from Office

- Assist in the development of marketing campaigns, including social media, and LinkedIn platforms. - Conduct market research and analysis to identify trends and consumer insights - Create engaging content for various marketing channels, including social media, blog posts, and email newsletters - Assist in the planning and execution of events, such as webinars and award ceremonies. - Collaborate with cross-functional teams, including sales and creative teams to ensure alignment and consistency - Monitor and analyze campaign performance using analytics tools, such as Google Analytics - Assist in the development of marketing materials, such as case studies, Social media collaterals, flyers, an...

Posted 1 day ago

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0.0 - 2.0 years

9 - 12 Lacs

mumbai

Work from Office

- Assist in the development of marketing campaigns, including social media, and LinkedIn platforms. - Conduct market research and analysis to identify trends and consumer insights - Create engaging content for various marketing channels, including social media, blog posts, and email newsletters - Assist in the planning and execution of events, such as webinars and award ceremonies. - Collaborate with cross-functional teams, including sales and creative teams to ensure alignment and consistency - Monitor and analyze campaign performance using analytics tools, such as Google Analytics - Assist in the development of marketing materials, such as case studies, Social media collaterals, flyers, an...

Posted 1 day ago

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Exploring Web Analytics Jobs in India

The demand for web analytics professionals in India has been on the rise in recent years as businesses increasingly rely on data-driven insights to make informed decisions. Web analytics jobs offer a rewarding career path for individuals with a passion for data analysis and digital marketing. In this article, we will explore the web analytics job market in India, including top hiring locations, average salary range, career progression, related skills, and interview questions.

Top Hiring Locations in India

  1. Bengaluru
  2. Mumbai
  3. Delhi/NCR
  4. Pune
  5. Hyderabad

These cities are known for their vibrant tech ecosystem and have a high demand for web analytics professionals across various industries.

Average Salary Range

The average salary range for web analytics professionals in India varies based on experience levels: - Entry-level: INR 3-6 lakhs per annum - Mid-level: INR 6-12 lakhs per annum - Experienced: INR 12-20 lakhs per annum

Salaries may vary based on factors such as company size, location, and specific job role.

Career Path

A typical career progression in web analytics may include roles such as: 1. Web Analyst 2. Senior Web Analyst 3. Analytics Manager 4. Head of Analytics

As professionals gain experience and expertise in web analytics, they may take on more strategic and leadership roles within organizations.

Related Skills

In addition to proficiency in web analytics tools such as Google Analytics and Adobe Analytics, web analytics professionals are often expected to have skills in: - Data visualization - Statistical analysis - Digital marketing - A/B testing - SQL

Interview Questions

  • What is the difference between sessions and users in Google Analytics? (basic)
  • How do you track conversions in Google Analytics? (medium)
  • What are some common metrics used in web analytics? (basic)
  • How would you optimize a website based on analytics data? (medium)
  • Explain the concept of bounce rate. (basic)
  • How do you set up goals in Google Analytics? (medium)
  • What is the importance of segmentation in web analytics? (basic)
  • How would you analyze the performance of a marketing campaign using web analytics? (medium)
  • Can you explain the difference between first-party cookies and third-party cookies? (basic)
  • How do you measure the success of an e-commerce website using web analytics? (medium)
  • What are some key performance indicators (KPIs) for a content-based website? (basic)
  • How do you handle data discrepancies in web analytics reports? (medium)
  • Explain the concept of attribution modeling in web analytics. (medium)
  • How would you identify and analyze website traffic sources? (basic)
  • What is cohort analysis and how is it useful in web analytics? (advanced)
  • How do you conduct A/B testing for website optimization? (medium)
  • Can you discuss the impact of page load speed on website performance? (basic)
  • How do you track user interactions on a website using event tracking? (medium)
  • What are some best practices for setting up custom reports in Google Analytics? (medium)
  • How would you analyze the effectiveness of social media campaigns using web analytics? (medium)
  • Explain the concept of conversion rate optimization (CRO). (basic)
  • How do you perform funnel analysis in web analytics? (medium)
  • Can you discuss the role of data sampling in web analytics tools? (advanced)
  • How would you approach data privacy and compliance issues in web analytics? (medium)

Closing Remark

As you explore opportunities in the web analytics job market in India, remember to showcase your expertise in data analysis and digital marketing during the interview process. By preparing thoroughly and demonstrating your skills, you can position yourself as a strong candidate for web analytics roles. Good luck in your job search!

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