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Marketing Analyst

Marketing Analyst

Infosys

0 years

0 Lacs

bangalore urban karnataka india

Posted:1 day ago| Platform:

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Skills Required

marketing strategies drive creativity planning research analyze support development engagement consistency communication data metrics seo management teamwork collaborative word excel powerpoint figma software hubspot adaptability content analytics

Work Mode

On-site

Job Type

Full Time

Job Description

Job Profile: Assistant Marketing Manager

An Assistant Marketing Manager will assist in developing, implementing, and analyzing marketing strategies to drive business growth. This role requires strong analytical abilities, creativity, and a keen sense of market trends to ensure the offerings reach their intended audience effectively. This role collaborates with cross-functional teams and assists in managing campaigns, budgets, and vendor relationships to achieve organizational objectives.

Core Responsibilities

Assist in planning and executing marketing campaigns (digital, print, events, etc.).
Conduct market research and analyze trends to identify opportunities and threats.
Coordinate with creative teams, agencies, and vendors to deliver marketing materials on schedule.
Monitor campaign performance and analyze reports
Support the development of marketing collateral and presentations.
Participate in organizing promotional events and product launches.
Assist with communications and audience engagement initiatives.
Ensure brand consistency across all marketing channels and materials.

Essential Skills and Qualifications

Marketing Knowledge: Understanding of marketing principles, strategies, and tactics.
Communication Skills: Excellent verbal and written communication abilities to convey ideas clearly.
Analytical Thinking: Strong ability to analyze data, interpret metrics, and generate actionable insights.
Digital Marketing: Familiarity with digital marketing tools, SEO/SEM, email marketing, and social media platforms.
Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
Teamwork: Collaborative mindset and ability to work effectively with cross-functional teams.
Attention to Detail: Meticulous in reviewing marketing materials and ensuring accuracy.
Technical Proficiency: Skilled in Microsoft Office Suite (Word, Excel, PowerPoint) and creative tools (Canva, figma, Adobe creative suit). Good to know: marketing software (e.g., HubSpot, Google Analytics).
Adaptability: Comfortable working in a fast-paced, changing environment.

Educational Background

Experience

Skill List

Campaign Planning and execution
Brand Management
Digital marketing
Content creation and strategy
Market research and consumer insights
Marketing analytics and reporting
Email marketing
Event management

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Marketing Analyst