Account-Based Marketing Manager

Job Description

Company Overview: NetCom Learning is a leading provider of innovative learning solutions, delivering comprehensive education services and training programs to a diverse clientele. We are dedicated to transforming professional skills and empowering organizations through tailored educational offerings. Position Overview: We are seeking a results-driven and strategic Account-Based Marketing (ABM) Specialist to join our marketing team. The ideal candidate will have 3–4 years of core ABM experience and a minimum of 5 years overall in B2B marketing. This role requires a strong grasp of account research, campaign execution, sales alignment, and reporting. Responsibilities: Conduct detailed account research to mine insights and develop Ideal Customer Profiles (ICPs) for key target accounts. Design and execute multi-touch ABM campaigns tailored to high-value prospects. Collaborate cross-functionally with sales, content, and creative teams to align campaign strategies and messaging. Track and analyze campaign performance, providing actionable insights to stakeholders for optimization. Develop and manage campaign budgets and project timelines, ensuring successful execution across channels. Stay up to date with emerging ABM tools, trends, and best practices to enhance campaign effectiveness. Build and maintain personalized outreach strategies to foster long-term customer relationships and expand existing accounts. Requirements: 3–4 years of hands-on experience in ABM and at least 5 years in overall B2B marketing. Proven experience in running ABM campaigns end-to-end, including account segmentation and campaign orchestration. Strong analytical skills with the ability to translate data into insights and strategy improvements. Excellent project management and communication skills, with the ability to manage multiple campaigns simultaneously. Familiarity with ABM platforms and tools (e.g., Demand base, 6sense, Terminus) is a plus. Strong alignment with sales and ability to collaborate in a fast-paced environment. Why Join Us: Opportunity to work with a high-performing team in a dynamic and growing company. A collaborative and innovative work environment that encourages professional growth. Attractive compensation package. NetCom Learning is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.