Posted:1 week ago|
Platform:
Work from Office
Full Time
Develop and execute ABM strategies to target key accounts across various industries, particularly in IT services and software development. Collaborate with the sales team to align ABM efforts with revenue goals, identifying and prioritizing high-value accounts. Design and implement multi-channel ABM campaigns , including email, LinkedIn, paid ads, events, and content assets tailored to target accounts. Leverage CRM and marketing automation tools (e.g., HubSpot, Salesforce, LinkedIn Sales Navigator) to track engagement and optimize campaign performance. Create personalized content and messaging for each stage of the account journeyawareness, engagement, conversion, and retention. Use analytics to measure ABM success , reporting on KPIs such as engagement rates, pipeline growth, and ROI. Conduct market and account research to gain insights into key decision-makers, pain points, and buying behavior.
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